Learn to Earn: Introduction to the Basics of Investing: Amazon.co.uk: Peter Lynch, John Rothchild: Books

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Many investors, including some with substantial portfolios, have only the sketchiest idea of how the stock market works. This book claims this that the basics of investing - the fundamentals of the economic system and what they have to do with the stock market - aren't taught in school. When individuals have to make important decisions about saving for college and retirement funds, this failure to provide a basic eduction in investing can have tragic consequences. For those who know what to look for, investment opportunites are everywhere. The average student is familiar with Nike, Reebok, McDonalds, the Gap, and the Body Shop; the majority of teenagers have drunk Pepsi or Coke, but only a very few own shares in either company or even understand how to buy them. The author demonstrates that the basic principles behind public companies haven't changed in more than 300 years.

From the Back Cover

"Public companies are everywhere, and they surround you from morning to night. . . . Nearly everything you eat, wear, read, listen to, ride in, lie on, or gargle with is made by one. Perfume to penknives, hot tubs to hot dogs, nuts to nail polish are made by businesses that you can own." —from the Introduction.

McDonald′s, The Gap, Circuit City, Gillette, CBS, and thousands more . . . anybody can own part of big and small companies. As companies grow and prosper, you can too. Whenever burgers are eaten, sweaters are purchased, batteries are used, and faces are shaved, you′ve got a piece of the action. From Alexander Hamilton to Warren Buffett, people have been making big money by investing in the corporations and institutions around them.

Mutual–fund superstar Peter Lynch and author John Rothchild explain what′s not normally taught in high school —how the stock market helps you and how it helps the country. By understanding how and why the stock market works when you buy a share of a company or purchase a mutual fund, you can make informed —and profitable —decisions. Whether you′re saving for college, a house, a trip, or retirement, there is no better method to secure a sound financial future than to invest. Young or old, there is no better time to start investing than now.

"Investing is fun. It′s interesting.

It can put you on the road to prosperity for the rest of your life. . . ."

Learn to Earn gives you the expert guidance you need to make the right start. Lynch and Rothchild cover the gamut on investment fundamentals and principles, from choosing stocks, to picking a broker, to reading an annual report. Learn to Earn reveals how to decipher the stock pages and how to evaluate the pros and cons of the five basic investment vehicles —savings accounts, collectibles, houses or apartments, stocks, and bonds. Yet, there is much more to investing than just the principles, and there is much more to Learn to Earn than just the fundamentals. Opportunity comes in many forms, from many sources, with many histories. Brimming with stories and parables, Lynch and Rothchild also explain:

Why the world as we know it would collapse without investors . . .
How capitalism, from the time of the American Revolution on, has shaped the past, and how that affects us today . . .
How Coke, Campbell′s Soup, Ben & Jerry′s, Microsoft, and other big companies got started, who gets rich from them, and how they got that way . . .
How to know the real story behind the price of a stock

--This text refers to the Hardcover edition.

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4 of 4 people found the following review helpful

Best Beginner Investment book. 15 Jun 1999

By A Customer

Format:Paperback

I rarely write reviews but this book was the best Introductory investment book that I've ever read!! And trust me I've read a few!! I learned so much about the American Economy and financial history to go along w/ Investment basics. 2 Thumbs Up!!

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2 of 2 people found the following review helpful

Great book for anyone entering the world 12 Jun 1999

Peter Lynch obviously recognizes the fact that it is important to have money to survive in this world, and he helps keep people from wasting their money. I love the most basic principles of how money should be saved to grow over time. It's such a basic idea, yet so many people have not grasped it. The history of capitalism is interesting, but can get boring if you're not really a history person, and he makes some odd assumptions about things like home ownership and the theories of Karl Marx. But it's a great book especially for teens like me just getting started with money management. If only all of my friends were so enlightened.

1 of 1 people found the following review helpful

A must for everyone 24 Mar 1999

Unfortunately we'll have to read through passages where Lynch and Rothchild act like the readers are the 15 year-olds that they originally wrote the book for! There is information in this book that even seasoned investors do not know. Unfortunately it isn't all investment info! Lots of history here, which we really should have been taught when we were entering high school! I would recommend Learn to Earn to anyone. They will learn a lot. If you need to learn how to pick stocks based on earnings, try another book after you are done with this one! By the way, I read where Lynch donates all profits from this book to charity!

Excellent intro to investing

I picked up this book because I enjoyed reading other books by Peter Lynch. This one is the simplest books on investing and is targeted towards a younger audience. Read more

Published on 15 Nov 2009 by Mariusz Skonieczny

THE FUNDAMENTALS OF INVESTING IN PLAIN ENGLISH

As a layman,I have read several books on investment but nothing made the world of investing and economics clearer and more interesting than this book. Read more

Published on 14 May 2006 by R. Gillies

a tremenous book for new investor !

The book is quite good in terms of providing basic rules in entering the stock market. Actually, it is applicable to any stock markets in the world. Read more

Published on 17 Aug 1999

Business Primer for Grade School Children

The author seemed to spend more time defending the compensation packages of the poor misunderstood CEOs in this country than on the basics of investing and the markets. Read more

Published on 12 Jun 1999

A Good Book For Young Potential Investors.

This book is clearly geared towards young readers, not adults who are looking at investing seriously for the first time. Read more

Published on 3 April 1999

A good book for teen and older investors

I am 13. I got this book when I was 12. this is a good book for teenagers starting to invest and older people. It shows the importance of investing.

Published on 11 Mar 1999

For the beginning investor, this is the best book to buy.

I had no idea how to invest, pick good stocks, what all of the technical stuff was about, could not ever read an annual report, I was clueless. Read more

Published on 1 Mar 1999

Of little value as an investment tutorial

Of the book's 272 pages, only 20 pages in two appendices actually contain any useful information about stock picking and investment. Read more

Published on 4 Jan 1999

Learn to Earn: Introduction to the Basics of Investing [Paperback]

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