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Leads and Conclusions (Elements of Article Writing) [Hardcover]

Marshall Cook


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Book Description

Feb 1996 089879661X 978-0898796612
Cook teaches article writers how to grip readers with their writing, keep them entranced and make them remember what they've read.

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Amazon.com: 4.5 out of 5 stars  4 reviews
7 of 7 people found the following review helpful
4.0 out of 5 stars Fast and Practical 24 Jan 2005
By a Florida reader - Published on Amazon.com
Format:Hardcover
This is a fast read with practical, beneficial ideas primarily intended for the prose writer. Cook often refers to newspaper and magazine articles, radio pieces, and book chapters. His tone is extraordinarily chatty, almost to distraction, but his casual approach makes the advice seem designed specifically for just you and your writing. Plentiful examples from an eclectic array of pulications plus well-known and unknown writers help demonstrate the universality of the instruction he offers in this short, but utilitarian writer's manual.
7 of 7 people found the following review helpful
4.0 out of 5 stars A great guide for journalists 11 April 2003
By A Customer - Published on Amazon.com
Format:Hardcover
As someone who occasionally struggles with leads, I found this guide quite helpful in working out some of the kinks and better using my creativity. I've read it cover to cover several times and my only complaint is that I wish it were longer!
2 of 2 people found the following review helpful
5.0 out of 5 stars Well worth it. 24 Feb 2012
By BobC - Published on Amazon.com
Format:Hardcover|Verified Purchase
This book is excellent - easy and fun to read with very helpful guidance for writing. I highly recommend it.
2 of 11 people found the following review helpful
5.0 out of 5 stars ProActive Sales Management 5 Oct 2001
By Celso Albuquerque - Published on Amazon.com
Format:Hardcover
ProActive Sales Management is full of great ideias covering everything from creating a sales culture in an organization to how hold a decent sales meeting.
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