- Hardcover: 200 pages
- Publisher: Simon and Schuster; illustrated edition edition (6 Feb 1995)
- Language English
- ISBN-10: 0029344654
- ISBN-13: 978-0029344651
- Product Dimensions: 23.9 x 15.7 x 2.3 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,631,181 in Books (See Top 100 in Books)
- See Complete Table of Contents
Leading Product Development
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Product Description
Review
George M.C. Fisher Chairman, President, and CEO, Eastman Kodak Company Very well done. Wheelwright and Clark have done their typical insightful job.
Product Description
In their groundbreaking book "Revolutionizing Product Development", Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products to market at breakneck speed. Now, in their new work, they address the general manager's role in leading product development efforts-- at the functional, unit, group, and corporate levels.
Up to now, senior managers have merely approved or rejected proposals at the beginning of a project and rushed in at the end to resolve problems. This traditional approach to product development no longer works, the authors contend. A fundamental shift in the role of senior management is taking place: the entire spectrum of new product development is now the responsibility of the general manager-- from pre-project planning to completion. Wheelwright and Clark draw on their combined consulting experience and numerous examples-- such as Kodak, Honda, Hewlett-Packard, and Gillette-- to explain how this new role can be successfully executed in today's competitive arena.
The authors show how the margin for error in new product development has become razor thin. Pre-project planning, they show, takes the guesswork out of development so that projects run smoothly from start to finish. Second, they describe how to choose a set of projects that match a company's specific strategic objectives, resources, and "organizational horsepower"-- enabling the development of consistently successful products and capabilities over time. Finally, they reveal how to create a plan for action: how to determine project sequence, what measurements and incentives are crucial, and, most important, how to capture project learning and integrate it back into the ongoing stream of product development.
Wheelwright and Clark conclude that the opportunity for rapid, significant development lies in managerial leadership of pre-project planning and commitment to improvement at every step of the product's life cycle. They provide managers with the tools needed to master these processes, making this book necessary reading for every manager who wants the upper hand in bringing timely, efficient, high-quality new products to market.
Inside This Book
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First Sentence
Whether it is a Pentium chip from Intel or a birdhouse with a "Spanish tile roof" from Rubbermaid, the successful new product both satisfies and delights customers. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Whether it is a Pentium chip from Intel or a birdhouse with a "Spanish tile roof" from Rubbermaid, the successful new product both satisfies and delights customers. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
0 of 1 people found the following review helpful
Format:Hardcover
This is definitely a senior executive's reference or summary to product development. Some of the essential concepts in taking products to market are covered. Steven Wheelwright and Kim Clark capture the essence of making products successful although many concepts have been captured already in the field of software engineering. The importance of senior management's involvement in the process, effective portfolio management and the journey to building effective teams are well laid out. We have found that product managers can relate to the content and use some of the macro principles on projects. Reading this with "Developing Products in Half the Time", "Managing the Design Factory", "Commercializing New Technologies", "Microsoft Secrets", "Seeing Differently", and "The Innovator's Dilemma" will give you a full appreciation of the content.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
3 reviews
10 of 12 people found the following review helpful
Essential for anyone involved with product development.
24 May 1999
Format:Hardcover
This is definitely a senior executive's reference or summary to product development. Some of the essential concepts in taking products to market are covered. Steven Wheelwright and Kim Clark capture the essence of making products successful although many concepts have been captured already in the field of software engineering. The importance of senior management's involvement in the process, effective portfolio management and the journey to building effective teams are well laid out. We have found that product managers can relate to the content and use some of the macro principles on projects. Reading this with "Developing Products in Half the Time", "Managing the Design Factory", "Commercializing New Technologies", "Microsoft Secrets", "Seeing Differently", and "The Innovator's Dilemma" will give you a full appreciation of the content.
4 of 8 people found the following review helpful
One of the best books that I've ever read on any topic
10 Nov 1999
Format:Hardcover|Amazon Verified Purchase
This is an excellent book. Thorough plan on how to implement a new product process and senior management's role. We're using this at our company to define the processes.
3 of 9 people found the following review helpful
Hard to read, very theoretical, too general
7 May 1999
Format:Hardcover
I found this book tough to plow through. Straight from the "ivory tower", it belongs in a college classroom, not in the real business world. It is quite general, so perhaps it is helpful in some segments of business. I found it hard to relate to my world of commercial software development.
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