I graduated from Duke in 68 and am an avowed fan of Coach K.However, I've hit a rut in my reading recently, can't find anything that seems stimulatiing or interesting.I was afraid this book would just be another of those "smaltzy" rah rah type of books that coaches(and usually someone else write), but I was happily surprised. It is really worth everyones attention, whether to motivate a business person or anyone on how to live ones life. The usual blah blahing about excellence is pretty much left out, thank goodness, and the book is full of very helpful aphorisms about what priorities to put first and how to lead a wholesome and successful life,even if you don't have a jump shot.Coach K comes across as really honest and sincere.I can't stand phonies and really was pleasantly surprised by the book. Lots of real life anecdotes about games, players, situations and how to take defeat.Truly inspirational from a superb leader. For sports fans, look what he did with the team of mostly freshman this year, way beyond anyones expectations.He uses his heart a lot, but also his head.You can also read and skip around in the book, its not like a novel.Again, his repeated emphasis on how to deal with defeat and failure shows true wisdom, far beyond that of most college coaches. I remember the tonge in cheek defintion of a college basketball coach by a player once."you have to be a little bit crazy to base your career on someone else's jump shot." Coach K is crazy like a fox.