This book reminds me of the best seller "Who Moved My Cheese". They are both written in oversized font and are about 100 pages long and both cover simple messages.
If the books were in a regular font they would be 30 pages??
Please do not get me wrong. But it is just a feeling one gets that they have been had, sold a bill of goods which is just a summary with comments for $10.
Somebody has written down a list of XX number of principle ideas or management techniques, and then expanded each idea to fill the 100 (30 real) pages.
It would be almost as effective to just make a list of them on one or two pages.
The upshot of all this is do not buy this book, but by Jack's book "Straight from the Gut", or buy Slater's book: "Jack Welch & The G.E. Way".
I prefer Jack's own book, and to me it beats many more sophisticated business books hands down. Business is not black and white.
Almost every day there is one crisis or problem or another, and Jack's story puts it all together plus conveys the energy and excitement that he brought to the job. Something is lost in the list approach.