Quantity:

More Buying Choices

26 used & new from �7.00

Have one to sell? Sell yours here

Share your own customer images

Search inside this book

Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value (Hardcover)

by David Ulrich (Author), Norm Smallwood (Author)

4.5 out of 5 stars See all reviews (2 customer reviews)

RRP:	�19.99
Price:	�16.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save:	�3.00 (15%)
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Only 2 left in stock--order soon (more on the way).

Want guaranteed delivery by Wednesday, November 11? Choose Express delivery at checkout. See Details

20 new from �12.13 6 used from �7.00

Frequently Bought Together

Customers Who Bought This Item Also Bought

Leadership Code: The Five Things Great Leaders Do

by Dave Ulrich

4.2 out of 5 stars (4) �9.57

The HR Value Proposition

by Dave Ulrich

5.0 out of 5 stars (1) �17.63

Why Should Anyone be Led by You?: What it takes to be an authentic leader

by Rob Goffee

5.0 out of 5 stars (5) �14.49

The Future of Management

by Gary Hamel

4.9 out of 5 stars (7) �14.35

HR Competencies: Mastery at the Intersection of People and Business

by Dave Ulrich

5.0 out of 5 stars (1) �14.01

› Explore similar items

Product details

Hardcover: 304 pages
Publisher: Harvard Business School Press (1 Aug 2007)
Language English
ISBN-10: 1422110303
ISBN-13: 978-1422110300
Product Dimensions: 23.6 x 15.7 x 2.8 cm

Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 207,337 in Books (See Bestsellers in Books)

Would you like to update product info or give feedback on images?

Customers Viewing This Page May Be Interested in These Sponsored Links

(What is this?)

Performance Mgnt Wp's opens new browser window

www.FindWhitePapers.com - Download Free White Papers on Performance Mangement

Win & Keep More Customers opens new browser window

www.thecqi.org/Customer-Focused - Create a 100% Satisfaction Culture With Our Interactive Two Day Course

Leadership Assessment opens new browser window

www.adc.uk.com/ExecutiveTalent - Senior Executive Profiling & Leadership Capability Assessment

Product Description

Director, November 2007

Those who want to raise their leadership game should read Dave Ulrich's Leadership Brand

Product Description

Your company’s brands hold intangible value and differentiate your firm from rivals. So does your leadership brand—a shared identity among your organization’s leaders that differentiates what they can do from what your rivals’ leaders can do. In Leadership Brand, Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms’ investors, customers, and employees—elevating market value and creating a sharp competitive edge.

The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm’s leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand.

With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders unique—and use your leadership brand to leave rivals far behind.

Inside This Book (Learn More)

Suggested Tags from Similar Products

(What's this?)

Be the first one to add a relevant tag (keyword that's strongly related to this product)

leadership

leadership development

management

strategy

customer

business

brand

What Do Customers Ultimately Buy After Viewing This Item?

	60% buy the item featured on this page: Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value 4.5 out of 5 stars (2) �16.99
	23% buy Leadership Code: The Five Things Great Leaders Do 4.2 out of 5 stars (4) �9.57
	7% buy The HR Value Proposition 5.0 out of 5 stars (1) �17.63
	5% buy Human Resource Champions: The Next Agenda for Adding Value and Delivering Results 4.9 out of 5 stars (11) �18.84

Explore similar items

Customer Reviews

2 Reviews

5 star:		(1)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

Average Customer Review

4.5 out of 5 stars (2 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars "The journey to leadership brand begins with the self.", 25 Jan 2008

By	Robert Morris (Dallas, Texas) - See all my reviews (TOP 100 REVIEWER) (REAL NAME)

In the Preface, Dave Ulrich and Norm Smallwood make this affirmation: "We believe that leaders matter, but leadership matters more. We have all experienced a gifted leader who engaged all of us -- our hearts, minds, and feet. Dynamic leaders enlist us in a cause, and we willingly follow their counsel. But leadership exists when an organization produces more than one to two individual leaders. Leadership matters more because it is tied not to a person but to the process of building leaders." By no means do Ulrich and Smallwood question the importance of individual leaders. On the contrary, they assert (and I agree) that one of the most important obligations of being a leader is to strengthen or at least sustain a process by which to identify, hire, develop, and then retain high-impact leaders at all levels and in all areas throughout her or his organization.

With regard to this book's title, Ulrich and Smallwood offer another affirmation: "We believe that all organizations have a leadership brand, either explicitly crafted and deployed or implicitly perceived and randomly perpetuated...[Therefore] leadership brand is the identity of the leaders throughout an organization that bridges customer expectations and employee and organizational behavior." I've noticed that in recent years, several of the same companies (e.g. Berkshire Hathaway, FedEx, GE, Johnson & Johnson, PepsiCo, Procter & Gamble, and Toyota Motor) appear on the annual lists of those Most Valuable as well as those Most Highly Admired. These exemplary companies all have high-impact leadership that consistently produces superior results. I've also noticed that the U.S. military services and their academies are also renowned for the high quality of their leadership development programs. However different these organizations are in most respects, they do share this in common: Each has devised a high-impact leadership program that is appropriate to their specific needs and objectives.

As Ulrich and Smallwood correctly point out, a brand combines an identity with a reputation among various constituencies. "Leadership brand is the identity of the firm in the in the mind of the customers, made real to employees because of customercentric leadership behaviors. In other words, leadership brand occurs when leaders' knowledge, skills, and values focus employee behavior on the factors that target the issues that customers care about." The challenge for any organization (whatever its size or nature) is to formulate a program ensuring that everyone in that organization embraces the values, gains the knowledge, and strengthens the skills needed to drive performance and build lasting value.

After briefly explaining the "what" in Chapters 1 & 2 (i.e. what leadership brand is and why it is important), Ulrich and Smallwood devote the remaining chapters to "how," answering questions such as these:

3. What is a "brand statement"?
3. How to prepare one?
4. How to assess leaders against the brand?
5. How to invest in the leadership brand?
6. How to measure its ROI?
7. How to create and then increase awareness of it?

Note: My own opinion is that creating and then increasing awareness of the leadership brand should precede measuring its ROI. That is, I would reverse the order of what are now Chapters 6 & 7.

8. How to preserve it?
9. What are the implications of a leadership brand for a personal brand?

Then in two appendices, Ulrich and Smallwood review the criteria for a firm brand and include the last of several self-diagnostics, "Diagnosis for leadership brand"). Then in the second appendix, they briefly discuss their research on the top firms for managing quality, suggesting that some function as "feeder firms" because they "feed the demands for next-generation leaders in other firms." For example, Hewlett-Packard, Johnson Controls, and Kraft. Non-profits include the Drucker Foundation, UNICEF, and the U.S. Marine Corps.

With regard to the U.S.M.C., Jon Katzenbach is quoted in a footnote to Appendix B: "Their mantra is simple and compelling and I first heard it articulated by Brig. General John Ryan (ret.) as follows: `We want all of our leaders - at every level -to focus on only two things: First, mission accomplishment; you will accomplish your mission no matter what...Second, and of equal importance, you will take care of each and every one of your Marines - let me repeat that that, you will take care of each and every Marine in your unit.' I have often thought that if all aspiring young leaders focused on these two things they could go a long way down their journey to becoming admirable leaders at whatever level they gravitate to."

I especially appreciate the provision of self-diagnostics as well as various "Tables" that organize key points within the context of a given chapter. They include Figure 3-1, "Creating a leadership brand statement" (Page 53), Figure 4-3, "Collaborative behaviors" (Page 94), Figure 7-1, (Pages 166-167), and Figure 9-1, "Creating a personal brand" (Page 212). Reader-friendly devices such as these facilitate, indeed accelerate frequent review of key points later.

Credit Dave Ulrich and Norm Smallwood with providing in a single volume just about as much information and counsel as most organizations will need to devise and implement or strengthen a process by which to produce the high-impact leaders it needs. In my opinion, becoming a "leadership brand" is only one result of that process. Moreover, everyone should be involved both as a student and as a mentor. Exemplary companies are proud of their current, hard-earned reputation as a "leadership brand" while keeping in mind that the high quality of their leaders will continue only if they constantly nourish and strengthen the process by which they are developed. For that reason, I strongly recommend that all decision-makers in a given organization read this book, then discuss it with other members of senior management. It would be a serious mistake to try to apply everything that Ulrich and Smallwood recommend but equally irresponsible to have no development process whatsoever. As they suggest when concluding their book, "the journey to leadership brand begins with the self." Bon voyage!

Those who share my high regard for this brilliant book are urged to check out Judgment co-authored by Noel Tichy and Warren Bennis, Ram Charan's Know-How and his more recent Leaders at All Levels, Roger Martin's The Opposable Mind, The New American Workplace co-authored by James O'Toole and Edward Lawler, Henry Chesbrough's Open Business Models, Frans Johansson's The Medici Effect, James Kilts's Doing What Matters, Dean Spitzer's Transforming Performance Measurement, and Enterprise Architecture As Strategy co-authored by Jeanne W. Ross, Peter Weill, and David Robertson.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

1 of 3 people found the following review helpful:

4.0 out of 5 stars Why your leadership brand is as important as your product brand , 27 Nov 2007

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER) (REAL NAME)

Customers associate Wal-Mart with wide product selection and low prices, Federal Express with prompt, reliable service, and Apple Computer with innovation and elegant design. These qualities define this trio of companies in the marketplace. They make them special. They are their all-important brands. Similarly, today's companies also should develop special "leadership brands" for their executives. Such brands should embody what makes these companies truly distinctive, and thus mark them - and their style of corporate management - as singular and meritorious. Dave Ulrich and Norm Smallwood are two of America's most respected experts on business leadership. Here, they explain why a company's leadership brand really matters. We recommend this study of the inherent logic and intrinsic value of acknowledging and promoting your company's particular style of leadership - its leadership brand.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all 2 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }