Product Description
This title offers fast insight into earning hard currency profit from the Internet. It covers the key areas of the pyramid of Web business models, nine Internet business segments, and six core concepts for profiting from the Internet. It includes examples and lessons from some of the world's most successful e-leaders, including GE, Dell, Cisco Systems and NTT DoCoMo, and ideas from the smartest thinkers, including Tim Berners-Lee, Marc Andreesen, Robert Metcalfe, Vint Cerf and Michael Mandel. It also includes a glossary of key concepts and a comprehensive resources guide.
From the Back Cover
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
