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Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire [Kindle Edition]

Paul Smith
4.6 out of 5 stars  See all reviews (8 customer reviews)

Print List Price: £18.99
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Book Description

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: Define culture and values • Engender creativity and innovation • Foster collaboration and build relationships • Provide coaching and feedback • Lead change • And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

The story matrix included in the book that lists the stories so you can find the right story for the right situation is available online for free download at the author's website, Lead with a Story.

Product Description


..".offers interesting, engaging and practical advice for effectively crafting your own stories to better accomplish your personal and organizational goals." "--The Journal of Healthcare Contracting"

From the Back Cover

Advance Praise for The Small-Business Guide to Government Contracts:

The Small-Business Guide to Government Contracts is the definitive guide to every­thing any business needs to know about small-business compliance. This should be a desktop reference for all contractors, large or small, and OSDBUs, PTACs, SBLOs, and everyone else in the government contracting community.”

— Mark Amtower, Co-Founder, Government Market Master program

The Small-Business Guide to Government Contracts should prove to be an essential and dust-free reference for small-business leaders pursuing federal contracts.”

— Guy Timberlake, Chief Visionary and CEO, The American Small Business Coalition

“Any business interested in government contracting and avoiding many of the pitfalls associated with this complex subject must read this book. It explains in an easily understood manner how to deal with and understand many of the rules and regula­tions concerning government procurement. I was particularly impressed with its coverage of the 8(a) Business Development Program.”

— Charles Gaston, President, Charles Gaston & Associates/ Former U.S. Small Business Administration District Director

“Steven Koprince has hit the nail on the head, and the timing couldn’t have been

more perfect....This is not only a book that will help government contractors learn to quickly navigate federal waters, but should be required reading for acquisition personnel....Superb read!”

— Valerie Lewis, President, NCA Service Disabled Veteran Owned Small Business Network

Product details

  • Format: Kindle Edition
  • File Size: 1673 KB
  • Print Length: 289 pages
  • Page Numbers Source ISBN: 0814420303
  • Publisher: AMACOM (8 Aug. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B008Z2D5LQ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: #20,125 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
By Rolf Dobelli TOP 1000 REVIEWER
Once upon a time, young manager Paul Smith worked diligently to prepare a slide presentation for the CEO of Procter & Gamble, A. G. Lafley. To Smith's dismay, Lafley sat with his back to the screen and didn't glance at the slides, choosing instead to focus solely on Smith. This taught Smith a valuable lesson: A fact-based pitch never works as well as a story. In this helpful manual, Smith offers more than 100 stories readers can use in a variety of business situations. He teaches the basics of storytelling, including examples and exercises. Smith's easy and absorbing manner draws you into each tale. getAbstract recommends that managers, salespeople and presenters read this charming compilation, from its useful instructions all the way to its happily ever after.
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7 of 8 people found the following review helpful
By Robert Morris TOP 500 REVIEWER
This book is among the best that discuss one or more aspects of storytelling, notably those written by Doug Lipman, Annette Simmons, and Stephen Denning. Paul Smith duly acknowledges them and others as well as their substantial contributions. What he provides in this volume is indicated by its subtitle: "A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire." Smith agrees with Howard Gardner: "Every great leader is a great story teller." However, as he explains in his book, almost [begin italics] anyone [end italics] can master the storyteller's skills when preparing and then making a variety of informal as well as formal presentations. Shrewdly, Smith focuses on what he characterizes as "powerful stories" that can help to strengthen a response to any of the 21 toughest challenges that businesspeople face. His book extends the usefulness of storytelling to a much wider range of leadership challenges." "There are more than 100 stories in total. A matrix in the appendix will help you locate exactly the right story eat the right time.

"Moreover, his book "offers more thorough and practical advice for how to craft your own stories for any leadership challenge. That starts with a simple structure for a good business story. But it also offers advice on six other key elements you'll need to turn that good story into a great one: metaphors (George Lakoff and Mark Johnson: "If a picture is worth a thousand words, then a metaphor is worth a thousand pictures"), emotion, realism, surprise, style, and how to put [engage] your audience into your story." I agree with Smith that experience tends to be the best teacher. However, those who experience a formal or informal presentation will learn far more if it is "compelling.
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4 of 5 people found the following review helpful
5.0 out of 5 stars I wish this had been around in the 60s 24 Jan. 2013
By Phil
My Dad retired as a lecturer in Organisational Behaviour twenty years' ago. His verdict on this book was 'I've finished the book and enjoyed it. I wish the idea had been around in the 60s, 70s and 80s.' That's a strong compliment from a quiet and reserved man. I shall be reading it next.
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Format:Kindle Edition|Verified Purchase
I have this book in both Kindle and Audio format. It lives up to it's title as a very usable GUIDE to crafting stories in business. Although most of the book revolves around P&G, a giant business, it's also very accessible for the solopreneur or small professional firm.
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