Smelling a particular perfume or cologne can evoke a flood of memories, and with hundreds of new perfumes flooding the market every year, how do you choose a personal scent? Le Snob: Perfume is the guide you need to seek out and savour the highest quality perfumes from around the world, from bespoke and personalised perfumes to natural perfumery and classic scents such as Chanel No. 5. This book offers impeccable advice on all aspects of this artisanal product, from learning how to recognise olfactory categories to professional production techniques. Additional features include advice from experts within the perfume industry on subjects ranging from selecting a perfume to correct storage. Witty, assured and informative, this book is the perfect foil for your obsession for the perfect scent. Le Snob: elite guides for those in the know.
Dariush Alavi is a Jasmine Award winning critic and amateur perfumer whose blog, www.Persolaise.com, is considered to be one of the most important sources of independent fragrance reviews in the world. He is a regular contributor to Basenotes, he writes a column for Esprit Magazine and his work has been recommended by the Financial Times.
Born in London to a Polish mother and an Iranian father, he was raised in both his parents' countries, as well as in the United Arab Emirates. He currently lives in the south of England with his wife and several bottles of perfume.
He also writes literary fiction, some of which has been broadcast on BBC Radio 4 and published in PRISM International Magazine and on Pulp.net.