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Product Description
Product Description
"Layout Workbook" is one of five volumes in "Rockport's" series of practical and inspirational workbooks that cover the fundamental areas of the graphic design business. In this edition, author Kristin Cullen tackles the often perplexing job of nailing down a layout that works. More than a collection of great examples of layout, this book is an invaluable resource for students, designers and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the how and why of the creative process - the very heart of design. Cullen approaches layout with a series of step-by-step fundamental chapters (a 'how-to' of layout) addressing topics such as The Function of Design, Inspiration, The Design Process, Intuition, Structure and Organisation, The Interaction of Visual Elements, Typography and Design Analysis. The book offers inspirational quotations and a unique, progressive design that truly reflects its content.
About the Author
Kristin Cullen teaches graphic design at the University of Cincinnati and has also taught at the University of Illinois and the Rhode Island School of Design. For years, she worked as a designer at award-winning Chicago design firms, where she created a wide range of communication materials. She lives in Ohio, USA.
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First Sentence
Design is the visual synthesis of ideas. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Design is the visual synthesis of ideas. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
11 of 11 people found the following review helpful
Format:Hardcover
.
The first thing that you notice about this book is the awful cover design. i think that it supposed to illustrate the paper in an artists workbook, but it actually looks as though the sleeve has been trodden over and has started growing some kind of mould on it. Once you get past the visual afront to your senses and step inside, things actually start getting better, ....getting MUCH better...
The hardbacked book is about an inch thick and 9 inches square. published in 2005, the 240 full colour pages over 9 chapters and are all jam packed with information and pictures about design layout. The whole book is divided into 2 sections.. the first 8 chapters (125 pages) cover the design and layout process and the rest of the book (last chapter) is design ideas and profiles from 34 design companies.
Each page of the book has between 1 and 3 pictures on it and the text is managed into 'bite sized' squre shaped blocks that are dotted aroud the page. The tone of the text is 'informative' and there are no 'funny stories' or clever anecdotes, but you will find thought provoking quotes from designers, sparingly scattered along the way.
With its small tidy font size and the clever use of white space the book manages to convey a sense of minimalist style, whilst still managing to cram a great deal of information onto its sheets. (I guess that if it was text only format, then this book would have been condensed into about 70-80 pages rather than the 240 it occupies)
The content is easy to read and intuiative to follow. Each sentance is stripped of unnessesary adournments and is written in the shortest possible way but with the ability to convey its message clearly. This writing style means that topics are explained fully but without real depth to the explaination. You do learn a great many new things, but you almost seem to crave just a little more detail.
Like the text, every picture has a purpose on the page. Each one can clearly be related to the topic of the text on the same page, and this makes for easy understanding of what the author is trying to convey.
For a beginner looking for the fundamentals on the design layout proces, this is a great little book that covers a great deal of ground in an easy to understand and simple to follow format. It does not really provide any layout templates for you to follow, but it does give all the information that you would ever need to design your own work. The pictures of existing designers works would help to inspire your own designs.
If you already have a basic grasp of design fundamentals, then this book will almost certainly not provide the depth of information which you might be seeking.
I would rate this book as 9/10 for visual appeal, 10/10 for providing fundamental design information. (this shrinks to 2/10 for people who already know about design fundamentals).
8/10 for value for money.
as a beginner, i found myself unable to put this book down and have absorbed many ideas with ease.
The first thing that you notice about this book is the awful cover design. i think that it supposed to illustrate the paper in an artists workbook, but it actually looks as though the sleeve has been trodden over and has started growing some kind of mould on it. Once you get past the visual afront to your senses and step inside, things actually start getting better, ....getting MUCH better...
The hardbacked book is about an inch thick and 9 inches square. published in 2005, the 240 full colour pages over 9 chapters and are all jam packed with information and pictures about design layout. The whole book is divided into 2 sections.. the first 8 chapters (125 pages) cover the design and layout process and the rest of the book (last chapter) is design ideas and profiles from 34 design companies.
Each page of the book has between 1 and 3 pictures on it and the text is managed into 'bite sized' squre shaped blocks that are dotted aroud the page. The tone of the text is 'informative' and there are no 'funny stories' or clever anecdotes, but you will find thought provoking quotes from designers, sparingly scattered along the way.
With its small tidy font size and the clever use of white space the book manages to convey a sense of minimalist style, whilst still managing to cram a great deal of information onto its sheets. (I guess that if it was text only format, then this book would have been condensed into about 70-80 pages rather than the 240 it occupies)
The content is easy to read and intuiative to follow. Each sentance is stripped of unnessesary adournments and is written in the shortest possible way but with the ability to convey its message clearly. This writing style means that topics are explained fully but without real depth to the explaination. You do learn a great many new things, but you almost seem to crave just a little more detail.
Like the text, every picture has a purpose on the page. Each one can clearly be related to the topic of the text on the same page, and this makes for easy understanding of what the author is trying to convey.
For a beginner looking for the fundamentals on the design layout proces, this is a great little book that covers a great deal of ground in an easy to understand and simple to follow format. It does not really provide any layout templates for you to follow, but it does give all the information that you would ever need to design your own work. The pictures of existing designers works would help to inspire your own designs.
If you already have a basic grasp of design fundamentals, then this book will almost certainly not provide the depth of information which you might be seeking.
I would rate this book as 9/10 for visual appeal, 10/10 for providing fundamental design information. (this shrinks to 2/10 for people who already know about design fundamentals).
8/10 for value for money.
as a beginner, i found myself unable to put this book down and have absorbed many ideas with ease.
10 of 10 people found the following review helpful
Format:Hardcover
slightly disapointed in the thin and weak nature of the information. This is for the beginer and tries to fit to much in and skates over most issues. If youve never been trained in graphic design this could be a starter, but i would recommend more focused books such on grid systems, typography, swiss design etc oh and some good graphis design books. A well deisgned book with great visuals so its good eye candy and a good read at those times when you just fancy some light entertainment or youre feeling uninspired.
Format:Paperback
My University lecturer strongly recommended I read the book to settle my apprehensions with composition...the book covers fundamentals of design and details how to structure a grid based layout, how to organise your typography and how to optimise the visuals that are important to the design function.
I will most definitely keep hold of this book and will always see it is a go-to when I'm hitting a brick wall and need a little advice.
I would say it is between novice and intermediate, and is more for students of Design and Communication Arts.
Probably THE most imformative book I've read about Design in the three years I've been at Uni! Thumbs up.
I will most definitely keep hold of this book and will always see it is a go-to when I'm hitting a brick wall and need a little advice.
I would say it is between novice and intermediate, and is more for students of Design and Communication Arts.
Probably THE most imformative book I've read about Design in the three years I've been at Uni! Thumbs up.
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