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Launch Your Own Successful Creative Business: Creative Enterprise Toolkit [Hardcover]

4.4 out of 5 stars  See all reviews (5 customer reviews)

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Product details

  • Hardcover: 102 pages
  • Publisher: NESTA; 3rd Revised edition edition (1 Nov 2011)
  • Language: English
  • ISBN-10: 1848751311
  • ISBN-13: 978-1848751316
  • Product Dimensions: 22.2 x 15.6 x 5 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 57,695 in Books (See Top 100 in Books)

Product Description

Starting a business can be daunting, that's why NESTA created the Creative Enterprise Toolkit - a step-by-step interactive resource to help you plan, build, and start your new creative business.

The toolkit has been tried and tested by hundreds of successful creative entrepreneurs around the world, from fashion designers, to freelance artists, to tech start-ups. They have used the resources, worksheets and case studies, to develop their good ideas, consider their personal motivations and aspirations for enterprise.

Specifically designed for creative people; the contents and activities are focused on developing both you and your business idea. You will explore your values and how they align with your business idea; consider what future success looks like to you; identify your customers and the relationships you will need to build; visually map how the business will function; develop your marketing messages; and use financial tools to ensure you are in control of your business finances and can start to build a plan.

Toolkit contents:
- Four handbooks to help shape your creative idea into a business.
- Worksheet activities explore, visualise and plan the key business issues.
- Case studies of successful creative entrepreneurs who have used these tools.
- Tutor notes for creative entrepreneur supporters; with information on how to build a programme of activities

Creative entrepreneurs who have used the toolkit, say: 'Thinking about myself, my ideals, my motivations and the impact of my business was much more valuable to me than simply knowing how a business functions.'

'Starting a business can be daunting but none the less exciting prospect. Being given the tools to help you break down exactly what you need to do and when you need to do it has helped me manage my business needs one step at a time instead of visualising a mammoth task and not knowing where to start.'

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Customer Reviews

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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Excellent!! 16 May 2013
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Concise, well written, thought-provoking but easily accessible resource to brain-storm on your new business idea and help to set yourself some plans to take things forward.
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11 of 13 people found the following review helpful
Forget trawling through business model literature. Throw away those "how to be an entrepreneur" paperbacks. Ignore those start-up consultants who think they can provide you with all the answers. Instead, buy this workbook from NESTA and get down to some interactive business-building of your own without being inundated with irrelevant business terminology.

I've been using this toolkit now over the last couple of years with over 60 graduates, students and young entrepreneurs and, for the creative industries at least, there couldn't be a better guide to starting up a business.

Packed full of interactive exercises, this toolkit comes with case studies, worksheets and helpful advice to help you establish yourself in art, design, craft or media business. I continue to use it in Undergraduate, Postgraduate and CPD programmes at the University for the Creative Arts and I've yet to meet a budding entrepreneur who hasn't complimented the real usefulness of this toolkit.

We conducted some evaluative research on the toolkit (soon to be published) and it not only improves confidence in starting up in business on your own, but also helps learners understand and apply the language of business to help them secure their next job. Use it to show potential employers, sponsors or collaborators that you can work as creatively with an idea as you can with a cashflow forecast or a marketing plan.

It doesn't come with a 100% Guarantee of Success or your money back, but then...its all down to *you* anyway!

Thoroughly recommended.
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8 of 10 people found the following review helpful
5.0 out of 5 stars Invaluable resource when starting a business 23 Nov 2011
The NESTA toolkit is a must have for anyone trying to start a business. I am not necessarily the stereotypical "business-minded" person so the creative approach given by the NESTA toolkit was exactly what I needed.

The booklets offer different and innovative approaches to starting your business and to thinking about the various areas of business development. There are unique tasks to help you through some of the more difficult parts of your business planning process.

It all leads to the creation of your business plan itself. You can return to any of the books when you need to and there is even a section to help you with thinking towards growing your business further down the line.

The approach is great, the materials are practical and useful and if you are even slightly thinking of starting a business then this is a must buy!
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7 of 9 people found the following review helpful
5.0 out of 5 stars NESTA Creative Enterprise Toolkit 29 Nov 2011
NESTA's Creative Enterprise Toolkit is that much sought after survival guide that every creative business should be given a copy of when starting out. It strings together know-how, facts, guides, case studies and helpful resources for the reader to learn from and refer to throughout the lifetime of their business. It also caters for a variety of different readers e.g. a lecturer looking to inject innovative learning into the curriculum; a creative person looking to make a sustainable business from their talents; an employee looking for structure when planning a large project; or a business that has been running for a while and wants to review some of its business practices and processes. Written to speak to its audience, rather than at it, this dynamic tool is a requirement for any creative person and we will certainly be promoting it via our network of members at Creative Edinburgh.
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0 of 3 people found the following review helpful
2.0 out of 5 stars Good content let down by poor design/materials 22 April 2013
Verified Purchase
I looked forward to receiving this but it arrived damaged due to the poor choice of materials by the designer. The box cover is made of a recycled cardboard which is not fit for purpose. Similar to a cereal box card but without the print or varnish to give it strength.
It does not keep straight edges but instead bows out. It does not even keep its own shape and arrived damaged.
The binding to the internal books is also too thin that they arrived crushed. The layout and typography is good, and I dare say the content will be good once I get in to it.
The simple choice of what materials to use lets down the user, the designer and the client. I get the feeling that the client, NESTA, has not guided the designer enough in it's choice of priorities.
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