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In order to rocket your business to stellar growth and far–reaching recognition, you′re going to need plenty of fuel nuclear fuel to thrust you beyond the pull of gravity and primary fuel to keep you moving forward. And what′s that fuel made out of? Content.
Launch provides a detailed recipe for the most combustible content rich, magnetic content that attracts people and opportunities. This special content helps you access the most influential experts in your industry and earns the trust and loyalty of people and to earn that trust, you′ll need to pack away your marketing messages. Primary fuel, the regularly produced free content that meets the needs of your readers, is a gift that keeps people coming back and cultivates raving fans. Carefully designed and highly targeted nuclear fuel content that has a big impact leaves a lasting impression on people and rockets your industry recognition.
Launch delivers field–tested guidance on how to create the most compelling content, and then leverage that content for maximum velocity while gaining the support of top experts in your industry. You′ll find step–by–step instruction, including how to:
Develop an outward–focused mindset that inspires the content creation process
Identify role models that could become tomorrow′s strategic partners
Build relationships with outside experts who′ll gladly help you grow your business
Employ social proof so visitors turn into faithful fans
Implement the ten most effective types of content the fuel of your business
Discover new ways to market that don′t repel people, but actually engage them
Every marketer throws around the word "content," but few have mastered the art and science of creating useful, thought–provoking, and viral content. Launch delivers the inspiration, encouragement, examples, and know–how you need to boost your brand to new heights and send your rocket ship to undiscovered galaxies.-- Dieser Text bezieht sich auf eine andere Ausgabe: Hardcover.
"Hands on and generous, Michael shows you preciselyhow he does it, step by step." Seth Godin, author of Linchpin
"What Stelzner shares here is proven! He′s already built a community that propelled his brand not only beyond the competition, but ahead of an entire industry." Brian Solis, author of Engage!
"This isn′t a book about marketing; it′s about human nature. Understand that and you′ve unlocked the key to your success." Scott Monty, Head of Social Media, Ford Motor Company
"If you′re looking for a better way to reach the business heights you′ve only dreamed of, start reading Launch." David Meerman Scott, author of Real–Time Marketing and PR
"I only believe what I′ve read in Launch because I′ve watched Michael Stelzner do it himself. It works." Chris Brogan, President, HumanBusinessWorks.com, and coauthor of Trust Agents
"Theory is fine, really. But what′s even better is how–to action.And that′s precisely what you′ll find here." Ann Handley, Chief Content Officer, MarketingProfs, and coauthor of Content Rules
"Mike′s teachings absolutely work! This book is a must–read for anyone serious about building a sustainable empire on a solid foundation in today′s fast–moving, new media world." Mari Smith, coauthor of Facebook Marketing: An Hour a Day-- Dieser Text bezieht sich auf eine andere Ausgabe: Hardcover. See all Product Description
Mike Stelzner's Launch is a book that every owner of a writing, blogging or content producing business should read. Read morePublished on 4 Feb. 2012 by Sharon Hurley Hall
What I really liked about this book is that it fits in with what I intuitively want to do, but contradicts what most people say you should do to make money. Read morePublished on 28 Dec. 2011 by N. Kriel
'Launch' is a truly inspirational book which gives a fresh outlook on promoting your business. Think about givng great content and the people concerned far more than a marketing... Read morePublished on 10 Dec. 2011 by M. L. Rice