If you′ve been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: ∗ Create highly sharable content that meets people′s needs ∗ Identify and work with outside experts, many of whom will gladly promote your content ∗ Attract and retain raving fans that will help your business grow ∗ Creatively market and sell to people who will gladly purchase your products and services Launch isn’t like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.
Launch
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From the Inside Flap
In order to rocket your business to stellar growth and far–reaching recognition, you′re going to need plenty of fuel—nuclear fuel to thrust you beyond the pull of gravity and primary fuel to keep you moving forward. And what′s that fuel made out of? Content. Launch provides a detailed recipe for the most combustible content—rich, magnetic content that attracts people and opportunities. This special content helps you access the most influential experts in your industry and earns the trust and loyalty of people—and to earn that trust, you′ll need to pack away your marketing messages. Primary fuel, the regularly produced free content that meets the needs of your readers, is a gift that keeps people coming back and cultivates raving fans. Carefully designed and highly targeted nuclear fuel—content that has a big impact—leaves a lasting impression on people and rockets your industry recognition. Launch delivers field–tested guidance on how to create the most compelling content, and then leverage that content for maximum velocity—while gaining the support of top experts in your industry. You′ll find step–by–step instruction, including how to: Develop an outward–focused mindset that inspires the content creation process Identify role models that could become tomorrow′s strategic partners Build relationships with outside experts who′ll gladly help you grow your business Employ social proof so visitors turn into faithful fans Implement the ten most effective types of content—the fuel of your business Discover new ways to market that don′t repel people, but actually engage them Every marketer throws around the word "content," but few have mastered the art and science of creating useful, thought–provoking, and viral content. Launch delivers the inspiration, encouragement, examples, and know–how you need to boost your brand to new heights and send your rocket ship to undiscovered galaxies.
From the Back Cover
"Hands on and generous, Michael shows you preciselyhow he does it, step by step."—Seth Godin, author of Linchpin "What Stelzner shares here is proven! He′s already built a community that propelled his brand not only beyond the competition, but ahead of an entire industry."—Brian Solis, author of Engage! "This isn′t a book about marketing; it′s about human nature. Understand that and you′ve unlocked the key to your success."—Scott Monty, Head of Social Media, Ford Motor Company "If you′re looking for a better way to reach the business heights you′ve only dreamed of, start reading Launch."—David Meerman Scott, author of Real–Time Marketing and PR "I only believe what I′ve read in Launch because I′ve watched Michael Stelzner do it himself. It works."—Chris Brogan, President, HumanBusinessWorks.com, and coauthor of Trust Agents "Theory is fine, really. But what′s even better is how–to action.And that′s precisely what you′ll find here."—Ann Handley, Chief Content Officer, MarketingProfs, and coauthor of Content Rules "Mike′s teachings absolutely work! This book is a must–read for anyone serious about building a sustainable empire on a solid foundation in today′s fast–moving, new media world."—Mari Smith, coauthor of Facebook Marketing: An Hour a Day
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1 of 1 people found the following review helpful
Format:Kindle Edition|Amazon Verified Purchase
The author writes from personal experience, and details the steps taken to launch the Social Media Examiner website as well as how it became a success so quickly.
The book is divided into nine chapters, with headings including "Rockets don't fly themselves"; "Starting your mission plan"; "Making Content the Fuel of your Marketing"; and "Creating & Using Nuclear Fuel" - amongst others. In addition there are several appendices containing examples, case studies and interviews.
I found the rocket launch metaphor a little wearing after a while, but the advice and content provided by this book are very helpful. The main message is about the importance of providing plenty of valuable content, free of charge, as an online marketing strategy.
The book is divided into nine chapters, with headings including "Rockets don't fly themselves"; "Starting your mission plan"; "Making Content the Fuel of your Marketing"; and "Creating & Using Nuclear Fuel" - amongst others. In addition there are several appendices containing examples, case studies and interviews.
I found the rocket launch metaphor a little wearing after a while, but the advice and content provided by this book are very helpful. The main message is about the importance of providing plenty of valuable content, free of charge, as an online marketing strategy.
1 of 1 people found the following review helpful
Format:Kindle Edition
Launch: Propel Your Business Ahead of Competition and Become the Leader in Your Market Using Speed and Content
I write a lot of white papers and I am in the marketing business so I always watch Michael Stelzner with interest. I first came across him as "the white paper" guy. I saw the launch for the book but to be honest it was not one that I intended to pick up. I participated in an event on Facebook called The Pre-Holiday Facebook: Game of Like which encouraged you to read this particular title.
It was an interesting read, especially in conjunction with the game which is based on a concept in the book (a Nuclear Fuel Micro Event). The book provides you with a roadmap to get your business into digital content based marketing. As always the concepts he discusses are broken down well into manageable tasks so that you can implement them. He fully illustrates how you can employ them with examples and real-world case studies. If you want to get your business creating quality content, using social media and community to build and leverage your position in the market then this is definitely one to read.
I would also read Guy Kawasaki's Enchantment - they fit well together and help to make sure that you participate in this type of marketing in the right way.
I write a lot of white papers and I am in the marketing business so I always watch Michael Stelzner with interest. I first came across him as "the white paper" guy. I saw the launch for the book but to be honest it was not one that I intended to pick up. I participated in an event on Facebook called The Pre-Holiday Facebook: Game of Like which encouraged you to read this particular title.
It was an interesting read, especially in conjunction with the game which is based on a concept in the book (a Nuclear Fuel Micro Event). The book provides you with a roadmap to get your business into digital content based marketing. As always the concepts he discusses are broken down well into manageable tasks so that you can implement them. He fully illustrates how you can employ them with examples and real-world case studies. If you want to get your business creating quality content, using social media and community to build and leverage your position in the market then this is definitely one to read.
I would also read Guy Kawasaki's Enchantment - they fit well together and help to make sure that you participate in this type of marketing in the right way.
1 of 1 people found the following review helpful
By Alicia
Format:Kindle Edition
I've been a regular visitor to socialmediaexaminer.com for its great content since it started in 2009, and when I heard Michael A Stelzner was launching his book I knew I had to read it. The thing is, it didn't make it off my 'books to buy' list, until now!
Thanks to Pre-Holiday Facebook Game of Like I've bought the book for my Kindle and whizzed through the first chapter. Very easy to read and already providing excellent value with a simple breakdown of the type of content to produce and how often. In the very first chapter Michael has given away secrets for a successful launch and I know there is so much more to come - I can't wait to continue reading!
Thanks to Pre-Holiday Facebook Game of Like I've bought the book for my Kindle and whizzed through the first chapter. Very easy to read and already providing excellent value with a simple breakdown of the type of content to produce and how often. In the very first chapter Michael has given away secrets for a successful launch and I know there is so much more to come - I can't wait to continue reading!
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Fantastic book, have implemented suggestions and it has benefitted my...
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Published 9 months ago by Ian Cleary
5.0 out of 5 stars
Great read for writers, bloggers and other content producers
Mike Stelzner's Launch is a book that every owner of a writing, blogging or content producing business should read. Read more
Published 15 months ago by Sharon Hurley Hall
5.0 out of 5 stars
A thinking outside the box book
What I really liked about this book is that it fits in with what I intuitively want to do, but contradicts what most people say you should do to make money. Read more
Published 17 months ago by N. Kriel
5.0 out of 5 stars
A 'Rocket' Book!
'Launch' is a truly inspirational book which gives a fresh outlook on promoting your business. Think about givng great content and the people concerned far more than a marketing... Read more
Published 17 months ago by M. L. Rice
5.0 out of 5 stars
Great Comprehensive Advice
I absolutely loved this book. Having been a blogger for several years this book really pushes the idea about the best way to build trust and a loyal following through good content... Read more
Published 20 months ago by Tara
5.0 out of 5 stars
If your product, service, project, or business were a rocket....
Where to begin? Unlike Michael Stelzner's previous book, Writing White Papers, this one has a much wider focus as he explains
o Why most marketing initiatives... Read more
o Why most marketing initiatives... Read more
Published 21 months ago by Robert Morris
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