If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth.
This book will show you how to:
* Create highly sharable content that meets people's needs
* Identify and work with outside experts, many of whom will gladly promote your content
* Attract and retain raving fans that will help your business grow
* Creatively market and sell to people who will gladly purchase your products and services
Launch isn’t like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.
From the Inside Flap
In order to rocket your business to stellar growth and far–reaching recognition, you′re going to need plenty of fuelnuclear fuel to thrust you beyond the pull of gravity and primary fuel to keep you moving forward. And what′s that fuel made out of? Content. Launch provides a detailed recipe for the most combustible contentrich, magnetic content that attracts people and opportunities. This special content helps you access the most influential experts in your industry and earns the trust and loyalty of peopleand to earn that trust, you′ll need to pack away your marketing messages. Primary fuel, the regularly produced free content that meets the needs of your readers, is a gift that keeps people coming back and cultivates raving fans. Carefully designed and highly targeted nuclear fuelcontent that has a big impactleaves a lasting impression on people and rockets your industry recognition. Launch delivers field–tested guidance on how to create the most compelling content, and then leverage that content for maximum velocitywhile gaining the support of top experts in your industry. You′ll find step–by–step instruction, including how to: Develop an outward–focused mindset that inspires the content creation process Identify role models that could become tomorrow′s strategic partners Build relationships with outside experts who′ll gladly help you grow your business Employ social proof so visitors turn into faithful fans Implement the ten most effective types of contentthe fuel of your business Discover new ways to market that don′t repel people, but actually engage them Every marketer throws around the word "content," but few have mastered the art and science of creating useful, thought–provoking, and viral content. Launch delivers the inspiration, encouragement, examples, and know–how you need to boost your brand to new heights and send your rocket ship to undiscovered galaxies.
From the Back Cover
"Hands on and generous, Michael shows you preciselyhow he does it, step by step."Seth Godin, author of Linchpin "What Stelzner shares here is proven! He′s already built a community that propelled his brand not only beyond the competition, but ahead of an entire industry."Brian Solis, author of Engage! "This isn′t a book about marketing; it′s about human nature. Understand that and you′ve unlocked the key to your success."Scott Monty, Head of Social Media, Ford Motor Company "If you′re looking for a better way to reach the business heights you′ve only dreamed of, start reading Launch."David Meerman Scott, author of Real–Time Marketing and PR "I only believe what I′ve read in Launch because I′ve watched Michael Stelzner do it himself. It works."Chris Brogan, President, HumanBusinessWorks.com, and coauthor of Trust Agents "Theory is fine, really. But what′s even better is how–to action.And that′s precisely what you′ll find here."Ann Handley, Chief Content Officer, MarketingProfs, and coauthor of Content Rules "Mike′s teachings absolutely work! This book is a must–read for anyone serious about building a sustainable empire on a solid foundation in today′s fast–moving, new media world."Mari Smith, coauthor of Facebook Marketing: An Hour a Day
About the Author
Michael A. Stelzner is the founder of SocialMediaExaminer.com—a popular online magazine that helps businesses answer social media questions with useful how–to articles, in–depth case studies, expert interviews, and original research. He also authored the book Writing White Papers: How to Capture Readers and Keep Them Engaged, and is the man behind several large professional development conferences such as the Social Media Success Summit.