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Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
This book is fun to flip through, but it's absolutely useless as a research tool, or for anything more than a quick laugh. The main reason for this is that it has no key. The same map of the 209 market areas is used on each page, but the different areas of the map are not identified. Say you've noticed that a small region in the deep south seems to have different "attitudes" than any of the other regions around it, and you want to look up the profile for this region to find out more about it. To do this, you have to guess approximately where in the country the area is (there are no state boundary lines on the map), go to your atlas and figure out which cities are in that general area, and then look in the profiles in the back, which are arranged alphabetically by metropolitan name. The only way to be sure that you've found the right region is to compare the shape of the area to the one on the map. This can be frustrating, especially since there are a couple of regions that have no profiles in the back of the book (I can only assume they were included as deliberate errors to protect the copyright of the maps).
In addition, the book doesn't give any actual numbers; it usually indicates whether a given region has above or below average consumption of a particular product, but doesn't say what the average consumption of that product is.
I understand why the given regions were used (they're the ones marketing analysts use), but for information about the large metropolitan centers of the west this book is pretty useless. Every little town in the southeast has it's own profile, while the LA region includes most of southern California.
Finally, some of the profiles in the back, especially the lists of "what's hot" and "what's not" don't appear to reflect the information given in the maps.
In short, this book is ultimately frustrating if you want to analyze the given information, even casually.
In addition, the book doesn't give any actual numbers; it usually indicates whether a given region has above or below average consumption of a particular product, but doesn't say what the average consumption of that product is.
I understand why the given regions were used (they're the ones marketing analysts use), but for information about the large metropolitan centers of the west this book is pretty useless. Every little town in the southeast has it's own profile, while the LA region includes most of southern California.
Finally, some of the profiles in the back, especially the lists of "what's hot" and "what's not" don't appear to reflect the information given in the maps.
In short, this book is ultimately frustrating if you want to analyze the given information, even casually.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
6 reviews
3 of 3 people found the following review helpful
Loved it!
24 Sep 1999
Format:Paperback
Great info. A fun and creative way to look at market profiles. Only problem is that an update is needed as my copy was published in 1994, pre-Internet, etc.
3 of 3 people found the following review helpful
Why a book so good can be out of print so soon?
10 Nov 1998
Format:Hardcover
Michael Weiss's earlier book, The Clustering of America, was a very enlighting look on the social settings of America. It was tops, but he even did one better with LATITUDES & ATTITUDES. I have walls covered with books but this is one of the most coveted books of my guests once they open it. It is a reference book that you return to over and over. Bless Michael and all his loved ones!
5 of 6 people found the following review helpful
Amusing to peruse, frustrating to use.
28 Feb 1997
Format:Paperback
This book is fun to flip through, but it's absolutely useless as a research tool, or for anything more than a quick laugh. The main reason for this is that it has no key. The same map of the 209 market areas is used on each page, but the different areas of the map are not identified. Say you've noticed that a small region in the deep south seems to have different "attitudes" than any of the other regions around it, and you want to look up the profile for this region to find out more about it. To do this, you have to guess approximately where in the country the area is (there are no state boundary lines on the map), go to your atlas and figure out which cities are in that general area, and then look in the profiles in the back, which are arranged alphabetically by metropolitan name. The only way to be sure that you've found the right region is to compare the shape of the area to the one on the map. This can be frustrating, especially since there are a couple of regions that have no profiles in the back of the book (I can only assume they were included as deliberate errors to protect the copyright of the maps).
In addition, the book doesn't give any actual numbers; it usually indicates whether a given region has above or below average consumption of a particular product, but doesn't say what the average consumption of that product is.
I understand why the given regions were used (they're the ones marketing analysts use), but for information about the large metropolitan centers of the west this book is pretty useless. Every little town in the southeast has it's own profile, while the LA region includes most of southern California.
Finally, some of the profiles in the back, especially the lists of "what's hot" and "what's not" don't appear to reflect the information given in the maps.
In short, this book is ultimately frustrating if you want to analyze the given information, even casually
In addition, the book doesn't give any actual numbers; it usually indicates whether a given region has above or below average consumption of a particular product, but doesn't say what the average consumption of that product is.
I understand why the given regions were used (they're the ones marketing analysts use), but for information about the large metropolitan centers of the west this book is pretty useless. Every little town in the southeast has it's own profile, while the LA region includes most of southern California.
Finally, some of the profiles in the back, especially the lists of "what's hot" and "what's not" don't appear to reflect the information given in the maps.
In short, this book is ultimately frustrating if you want to analyze the given information, even casually
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