Lateral Thinking: A Textbook of Creativity and over 2 million other books are available for Amazon Kindle . Learn more
Buy Used
£0.01
+ £2.80 UK delivery
Used: Very Good | Details
Condition: Used: Very Good
Comment: Unbeatable customer service, and we usually ship the same or next day. Over one million satisfied customers!
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Lateral Thinking: Creativity Step by Step (Perennial Library) Paperback – 31 Jul 1990


See all 8 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Paperback, 31 Jul 1990
£0.01


Product details

  • Paperback: 320 pages
  • Publisher: HarperPerennial; Reissue edition (31 July 1990)
  • Language: English
  • ISBN-10: 0060903252
  • ISBN-13: 978-0060903251
  • Product Dimensions: 13.5 x 1.7 x 20.3 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Bestsellers Rank: 653,051 in Books (See Top 100 in Books)

More About the Author

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a Ph.D from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. In 1967, de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike. www.edwarddebono.com.

Product Description

Review

If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are. (Sir Richard Branson) --This text refers to an alternate Paperback edition.

About the Author

Edward de Bono has had faculty appointments at the universities of Oxford, London, Cambridge and Harvard. He is widely regarded as the leading authority in the direct teaching of thinking as a skill. He originated the concept of lateral thinking and developed formal techniques for deliberate creative thinking. He has written sixty-two books, which have been translated into thirty-seven languages, has made two television series and there are over 4,000,000 references to his work on the Internet. --This text refers to an out of print or unavailable edition of this title.

Inside This Book (Learn More)
First Sentence
The need for lateral thinking arises from the way the mind works Read the first page
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

4.2 out of 5 stars

Most Helpful Customer Reviews

31 of 32 people found the following review helpful By Clive Catterall on 24 Jun. 2007
Format: Paperback
I first read this book twenty years ago. The book is not easy to read cover to cover, as has been mentioned by another reviewer, but it is worth working through it. The text often smacks of the evangelical preacher, as do many modern management texts, but the techniques do work. You don't have to buy into the pop psychology, just treat the techniques as tools. The techniques are covered quite briefly, and to make them work in practise takes some effort. This is not going to turn you into a creative genius overnight.

For example De Bono covers brainstorming in some detail, but in my experience in a design consultancy the real secret to successful brainstorming is in the selection of the brainstorm team. No advice on this delicate subject is present in the edition that I read (1969). I found that a sense of humour was essential in all brainstorm team members, as a good sense of the absurd and a willingness to appear a complete as can spark off really good ideas in others.

All in all this *is* a little gem. As far as I can tell all of his subsequent books simply expand and develop the ideas contained in this book. The most useful aspect is in being able to recognise the state of mind where ideas just pop into your head, and in being able to put yourself in a state where this will happen. Some techniques will work for you, some will not. Personally I now use other methods than those listed in the book, but I may not have developed my own way of working without reading this book first.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
103 of 115 people found the following review helpful By A Customer on 16 Feb. 1999
Format: Paperback
Written in a very formal style and aimed at the teacher of lateral thinking rather than the student. I pushed ahead with it despite my misgivings in the hope that I could distill the essential techniques and practices from the teaching-aid text- Unfortunately the turgid style overwhelmed my interest and I gave up reading the book two-thirds in, not through lack of interest but because reading it was becoming hard work. In it's defence the introduction to the book advises the reader not to attempt a cover-to-cover read, rather to dip into it as required but I wanted to gain a rapid instruction in the subject in order to put the techniques into practice. I believe that I was able to fulfil some of my goals but the whole experience was unsatisfactory.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By A. Gothorp VINE VOICE on 13 Sept. 2012
Format: Paperback
I bought this book after reading a review in '50 psychology classics' by Tom Butler-Bowden.
Lateral Thinking is not an easy read, and not what I was really expecting. I guess I was expecting something written more in a popular science vain, but you have to remember that this was originally published in 1970.
It reminds me more than anything of a school text book. The ideas are presented in a rather dry and pragmatic approach. Each method has examples for students to try and even teaching notes and exercise preparation.
To get the most out of the book you have to actually sit with a pen and paper and do the exercises. It is not something that can be easily done on your phone or laptop because much of the text refers to geometric shapes.
I did try some of the exercises with my seven year old boy, which was useful to both of us I think. I would like to return to the text and develop some more exercises that we can do together, although I recognise that a certain amount of preparation would be required. I can see how this would be an excellent text for teachers, it's a little harder to squeeze out the value when you are reading this on the move.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
11 of 12 people found the following review helpful By Stephen Parry on 29 May 2007
Format: Paperback
This is the first De Bono book I read, I have used many of the examples contained in the book to change Management thinking. These Ideas coupled with systems thinking and lean make a powerful combination for kicking old mindsets into touch.

It contains excellent games to demonstrate how our thinking locks us into old solutions. I found the book facinating and still use much of the material in my management education classes today. I recommend reading most of his work. It will always make you think.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Georges Philips on 4 Dec. 2011
Format: Paperback
I read this book in the early nighties and could not get over the way a simple process can bring about a thousand ideas. By combined Lateral thinking with the Six Thinking Hats it created a very powerful framework which I used to create many training workshops and write books on the subject of change. My latest book with Edward de Bono's foreword Change Directions: Perceive It - Believe It - Achieve It is just one of the idea generated from this type of thinking. I would highly recommend this book to anyone who is interested in how the mind can create alternatives by design.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Mr. M. P. Gorman on 18 Sept. 2012
Format: Paperback Verified Purchase
Do no try to 'read' this book it might not work. I found that by breaking it down and taking on a chapter at a time I could really concentrate and take it in. The following few days would then be spent using/trying techniques as laid out. It worked for me. Some regard this book as geared more towards teaching, but I found it very useful and am using it daily now especially at work with my team.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By John Pitchers on 29 May 2014
Format: Kindle Edition Verified Purchase
I bought this book because I have always been impressed by the author's lateral thinking in how to quickly arrive at the number of games that have to be played to produce a winner in a tennis tournament. I expected to read more examples, but so far, I haven't found this one or any others. Perhaps I haven't got deeply enough into the book yat, but it can be hard going.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again


Feedback