or
Sign in to turn on 1-Click ordering.
 
 
More Buying Choices
30 used & new from £3.50
Have one to sell? Sell yours here
 
   
Lateral Thinking: A Textbook of Creativity
 
See larger image 
Share your own customer images
Publisher: learn how customers can search inside this book.

Lateral Thinking: A Textbook of Creativity (Paperback)

by Edward de Bono (Author)
4.2 out of 5 stars  See all reviews (4 customer reviews)
RRP: £9.99
Price: £6.47 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £3.52 (35%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Want guaranteed delivery by Tuesday, November 17? Choose Express delivery at checkout. See Details
19 new from £4.34 11 used from £3.50
Other Editions: RRP: Our Price: Other Offers:
Paperback £9.99 £8.99

Frequently Bought Together

Lateral Thinking: A Textbook of Creativity + Six Thinking Hats + How to Have Creative Ideas: 62 Exercises to Develop the Mind
Price For All Three: £18.74

Some of these items are dispatched sooner than the others. Show details

Customers Who Bought This Item Also Bought

Six Thinking Hats

Six Thinking Hats

by Edward de Bono
4.2 out of 5 stars (21)  £6.53
How to Have Creative Ideas: 62 Exercises to Develop the Mind

How to Have Creative Ideas: 62 Exercises to Develop the Mind

by Edward De Bono
4.0 out of 5 stars (3)  £5.74
De Bono's Thinking Course: Powerful Tools to Transform Your Thinking

De Bono's Thinking Course: Powerful Tools to Transform Your Thinking

by Dr Edward De Bono
4.2 out of 5 stars (5)  £4.91
I am Right, You are Wrong: From This to the New Renaissance, From Rock Logic to Water Logic

I am Right, You are Wrong: From This to the New Renaissance, From Rock Logic to Water Logic

by Edward de Bono
4.5 out of 5 stars (2)  £6.48
Teach Your Child How to Think

Teach Your Child How to Think

by Edward de Bono
4.0 out of 5 stars (4)  £6.46
› Explore similar items

Product details

  • Paperback: 272 pages
  • Publisher: Penguin; New Ed edition (25 Oct 1990)
  • Language English
  • ISBN-10: 0140137793
  • ISBN-13: 978-0140137798
  • Product Dimensions: 19.8 x 13 x 2.2 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 18,057 in Books (See Bestsellers in Books)

    •  Would you like to update product info or give feedback on images?

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
   Creativity & Innovation opens new browser window
TheNatureOfCreativeDevelopment.com  -  Yale Prof's Creativity Book. Learn The Path to Creativity & Innovation 
   Enhanced Lateral Thinking opens new browser window
NovaMind.com  -  Organize and Extend your Thoughts Better Clarity of Thinking 
   Learn Creative Thinking opens new browser window
ThinkSo.co.uk/CreativeThinking  -  Increase Employee Creative Thinking In Business. Learn Creativity Now! 
  
 

Product Description

Product Description

This book, which is now internationally known and a bestseller, is a textbook of creativity. It shows how the habit of lateral thinking can be encouraged and new ideas generated. The author has worked out special techniques for doing this, in groups or alone, and the result is a triumph of entertaining education.


About the Author

Edward de Bono has had faculty appointments at the universities of Oxford, London, Cambridge and Harvard. He is widely regarded as the leading authority in the direct teaching of thinking as a skill. He originated the concept of lateral thinking and developed formal techniques for deliberate creative thinking. He has written sixty-two books, which have been translated into thirty-seven languages, has made two television series and there are over 4,000,000 references to his work on the Internet.

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
 
(5)
(4)
(3)
(3)
(3)
(2)
(2)
(2)
(2)
(2)
(2)

Your tags: Add your first tag
 
See most popular tags

What Do Customers Ultimately Buy After Viewing This Item?

Lateral Thinking: A Textbook of Creativity
61% buy the item featured on this page:
Lateral Thinking: A Textbook of Creativity 4.2 out of 5 stars (4)
£6.47
Six Thinking Hats
16% buy
Six Thinking Hats 4.2 out of 5 stars (21)
£6.53
How to Have Creative Ideas: 62 Exercises to Develop the Mind
13% buy
How to Have Creative Ideas: 62 Exercises to Develop the Mind 4.0 out of 5 stars (3)
£5.74
De Bono's Thinking Course: Powerful Tools to Transform Your Thinking
7% buy
De Bono's Thinking Course: Powerful Tools to Transform Your Thinking 4.2 out of 5 stars (5)
£4.91
Explore similar items
 

Customer Reviews

4 Reviews
5 star:
 (2)
4 star:
 (1)
3 star:
 (1)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.2 out of 5 stars (4 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
10 of 10 people found the following review helpful:
5.0 out of 5 stars don't worry about the pop psychology, 24 Jun 2007
By Clive Catterall - See all my reviews
(REAL NAME)   
I first read this book twenty years ago. The book is not easy to read cover to cover, as has been mentioned by another reviewer, but it is worth working through it. The text often smacks of the evangelical preacher, as do many modern management texts, but the techniques do work. You don't have to buy into the pop psychology, just treat the techniques as tools. The techniques are covered quite briefly, and to make them work in practise takes some effort. This is not going to turn you into a creative genius overnight.

For example De Bono covers brainstorming in some detail, but in my experience in a design consultancy the real secret to successful brainstorming is in the selection of the brainstorm team. No advice on this delicate subject is present in the edition that I read (1969). I found that a sense of humour was essential in all brainstorm team members, as a good sense of the absurd and a willingness to appear a complete as can spark off really good ideas in others.

All in all this *is* a little gem. As far as I can tell all of his subsequent books simply expand and develop the ideas contained in this book. The most useful aspect is in being able to recognise the state of mind where ideas just pop into your head, and in being able to put yourself in a state where this will happen. Some techniques will work for you, some will not. Personally I now use other methods than those listed in the book, but I may not have developed my own way of working without reading this book first.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
93 of 105 people found the following review helpful:
3.0 out of 5 stars Interesting subject killed by formal & turgid writing style, 16 Feb 1999
By A Customer
Written in a very formal style and aimed at the teacher of lateral thinking rather than the student. I pushed ahead with it despite my misgivings in the hope that I could distill the essential techniques and practices from the teaching-aid text- Unfortunately the turgid style overwhelmed my interest and I gave up reading the book two-thirds in, not through lack of interest but because reading it was becoming hard work. In it's defence the introduction to the book advises the reader not to attempt a cover-to-cover read, rather to dip into it as required but I wanted to gain a rapid instruction in the subject in order to put the techniques into practice. I believe that I was able to fulfil some of my goals but the whole experience was unsatisfactory.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
6 of 6 people found the following review helpful:
5.0 out of 5 stars Management Education, 29 May 2007
By Stephen Parry "Author of Sense and Respond" (Lean Service Transformation Designer London) - See all my reviews
(REAL NAME)   
This is the first De Bono book I read, I have used many of the examples contained in the book to change Management thinking. These Ideas coupled with systems thinking and lean make a powerful combination for kicking old mindsets into touch.

It contains excellent games to demonstrate how our thinking locks us into old solutions. I found the book facinating and still use much of the material in my management education classes today. I recommend reading most of his work. It will always make you think.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

4.0 out of 5 stars A unique book
This book is one of it's kind. Edward De Bono believes that "Lateral thinking" can be learnt...and gives us insight into how that can be done. Read more
Published 24 months ago by Raghunandan Sugur

Only search this product's reviews


Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

   

Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject









i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback

Ad

Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.