David Ward is part of the "Light and Land" team alongside Joe Cornish and Charlie Waite. David likes to concentrate on details in a landscape rather than just the 'outdoors in all its glory' and so is an intriguing photographer. His photos are quite wonderful and he clearly has an incredible talent.
His proposition is that landscape images are better for being simple, containing an element of mystery, and having a beauty that invokes and emotional response in the viewer. I entirely agree with his argument; my disappointment is just with his long-winded and slightly pretentious style of writing in which he conveys these ideas. These concepts of his, which I've just mentioned, are very easy to convey in a few words but hard to achieve in photographic practice. I think that possibly he felt that the book would be a little thin if he set out his thoughts in such a simple way so he uses devices such as slightly overblown language and repetition to pad out his argument. He also is very fond of splattering the text with quotable quotations which I found quite distracting after a few pages. At times he digresses into his personal opinions of aspects of art history, especially modern art, which simply do not stand up to scrutiny.
Despite these criticisms, the book is a useful addition to anyone interested in improving their landscape photography.