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Product Description
How much money are you losing because of poor landing page design? In this comprehensive, step–by–step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision–making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
From the Back Cover
OPTIMIZE YOUR LANDING PAGES TO TURBOCHARGE YOUR PROFITS
How much money are you losing because of poor landing page design? In this comprehensive, step–by–step guide, you will learn all the skills necessary to dramatically improve your bottom line:
Identify mission critical parts of your website and their true economic value
Define important visitor classes and key conversion tasks
Gain insight on customer decision–making and make your page friction–free
Uncover problems with your page and decide which elements to test
Understand the power and limitations of common optimization approaches
Develop an action plan and get buy–in from all key players
Avoid common real–world pitfalls that can sabotage your test
Packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool, and a comprehensive companion website, this one–of–a–kind resource will help you make your landing pages more profitable.
"Tim has figured out what so many people don′t understand: your website can (and should) get better. Every single day."
—Seth Godin, author of Meatball Sundae
"This book is a must–read for the modern Internet marketer."
—Kevin M. Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch
"This is the best business–focused, measurement–based guide to website design I have seen."
—Don Norman, cofounder of Nielsen Norman Group and author of The Design of Future Things
"Stop guessing at the best landing page designs and embrace true customer centricity. This book shows you how!"
—Avinash Kaushik, Analytics Evangelist and author of Web Analytics: An Hour A Day
"Tim′s Landing Page Optimization is a must–have for your bookshelf."
—Bryan Eisenberg, New York Times and Wall Street Journal bestselling author
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Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback
I am recommending this book with 4-stars because of the importance of the topic. And that the subject matter - landing page optimisation - is such a powerful technique in the web marketing toolkit.
However, I did find the book hard going and a bit of a dry read.
Landing pages are the workhorses of online conversion. Drive your visitor(s) to an effective landing page (where they arrive at your site from their previous action e.g. click through from Google) and you're half-way to a sale or other 'visitor conversion'.
Unfortunately, and rather surprisingly, many website owners don't think this way nor do they construct their landing pages very well.
This is where Tim's book comes in.
In it, he describes (in enormous detail) all of the elements of an effective landing page: from understanding and profiling your visitor, building value, understanding the decision process to creating desire and encouraging action. He also talks about testing in (very) great detail and even getting the various members of your web team on board.
So, if you're thinking about improving the conversion rates on your site (and you should be) then get this book. But if you're looking for an engaging and enjoyable read then check out the 'Top Ten Bestselling novels' on Amazon...
However, I did find the book hard going and a bit of a dry read.
Landing pages are the workhorses of online conversion. Drive your visitor(s) to an effective landing page (where they arrive at your site from their previous action e.g. click through from Google) and you're half-way to a sale or other 'visitor conversion'.
Unfortunately, and rather surprisingly, many website owners don't think this way nor do they construct their landing pages very well.
This is where Tim's book comes in.
In it, he describes (in enormous detail) all of the elements of an effective landing page: from understanding and profiling your visitor, building value, understanding the decision process to creating desire and encouraging action. He also talks about testing in (very) great detail and even getting the various members of your web team on board.
So, if you're thinking about improving the conversion rates on your site (and you should be) then get this book. But if you're looking for an engaging and enjoyable read then check out the 'Top Ten Bestselling novels' on Amazon...
Format:Paperback
A good guide to the key subject areas of landing page optimisation. A bit heavy on theory and light on solid winning examples. Missing lots of great recent tools that have made optimisation much easier recently.
2 of 3 people found the following review helpful
Format:Paperback
I am sorry to say that this book as a big disappointment. It is a sleeping pill and you learn more from reading blogs!
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Most Recent Customer Reviews
A Must-read for people working with CRO
Tim Ash's "Landing Page Optimization" is a must-read for all of you who, like me, wants to make the most of the visitors on my website. Read more
Published on 19 Mar 2010 by M. Kjeldsen
Really comprehensive
This is a great book and should be used along with always be testing the Eisenberg book. Its strength is about setting out a nice clear methodology for testing.
Published on 2 Sep 2009 by Mr. Nicholas Garner
Ample valuable information
Tim Ash provides long-term strategies that solve the guessing game of Web page improvement and give you an effective battle plan - but don't expect overnight, quick solutions. Read more
Published on 25 Aug 2009 by Rolf Dobelli
Better for larger businesses than small?
Compared to the Eisenberg book, this book has a more more strategic approach and style more suitable for larger businesses creating a test and measurement strategy rather than... Read more
Published on 13 Jan 2009 by Dr. Dave CHAFFEY
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