Well packaged. As with any new bike it does not come completely assembled - however it only took me 5 minutes to put peddles/handlebars etc on (and I am no bike engineer). The necessary tools even came with the bike so do not worry about that.
As for the bike itself - it looks fantastic - it may be pink but it is a Land Rover! So Dads can buy with pride!!. It is light (much lighter than all the other bikes I looked at) which makes it a really easy bike to ride and handle. The gear ratios are well spaced out so will cover most requirements for a child aged 7-10. The brakes too are very good and need no adjustment.
In short a great Bike - highly recommended