Lamaze have a wide range of items for babies which all seem to work well. Stretch the Giraffe contains a wide range of colours, rattles etc to stimulate baby and keep him interested. The belly is black, white and blue - easy colours for baby to focus on in the early days. When baby is a little older he'll be interested in the dangly stretchy legs - one foot has a squeaker, two have (different) rattles and the fourth one is crunchy. There are numerous 'taggie' ribbons on Stretch which babies seem to find fascinating. Even later on baby will make good use of the teething rings. The large clip means that Stretch can be attached to a pushchair, baby gym etc to keep baby occupied. My 16 week old little boy loves him - even just holding on to him. Highly recommended, 5 stars.