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Willow water contains the nutrient salacin, an extract of the willow bark, as well as valuable levels of calcium which combined to create exceptionally refreshing smooth tasting water. Drinking 2 litres of Willow water per day provides over one quarter of an adult's recommended daily calcium requirement.
Willow water can trace its roots back to the 12th century when it was discovered by the Augustinian monks. This underground body of water is the source of the famous Holly Well of Cartmel, which has been renowned in the North West of England for its unique qualities from the 1700's to the present day.
It Really Works!
The independent research study was conducted on behalf of Willow by research specialists Q Media under the strict Market Research Society professional Code of Conduct. The research was conducted over a 42-day period between January and March 2009, and tracked 150 female consumers (119 competed the trial) with four dips of research. During the study, consumers were asked to drink 1.5 litres of Willow Water per day, replacing their regular water consumption, and to record changes in skin condition/well-being.
Results from an exhaustive market research initiative undertaken by Willow Water (released March 2009) reveal that 7 out of 10 women saw a distinct improvement in the condition of their skin after a six-week trial replacing their normal tap or bottled water consumption with Willow Water. In addition, 5 in 10 women felt happy with their skin condition by the end of the trial compared to only 1 out of 10 at the beginning of it - conclusive evidence that Willow's beauty water proposition stands up to tough scrutiny.
As well as being a totally natural and complexion boosting beauty water which will deliver benefits for most regular drinkers, the detailed research exercise also revealed that Willow can have rapid impact on problem skin:
It wasn't only the skin enhancing benefits of Willow that caught our triallists' attention. They loved the taste, and were ready to switch to Willow from their usual bottled water brands.
Assessing the research findings, skin-care expert and celebrity makeup artist Armand Beasley says: "The results of the survey are truly amazing. I have been working in the beauty industry for years and have come across many so-called 'miracle' products that claim to improve and clear complexions but none can claim to do what Willow Water is proven to actually do. It's clearly the salicin which is working the magic."
For the first time ever Willow has been able to conclusively draw a distinct link between the unique, natural, salicin based formulation of Willow Water and its positive complexion boosting effect when consumed on a regular basis.
Salicin has been used for centuries as a natural homeopathic treatment for a variety of ailments, and can be found today in a number of proprietary skin treatment creams and preparations, specifically because of its anti-inflammatory properties and its ability to help prevent pores clogging up.
The English Lake District is blessed with some of the highest levels of rainfall in the UK. Willow water's mineral content is a unique blueprint that reflects the geology of the Cartmel area. Just below the surface on Vartmel Fells lies a deep layer of peat formed from the remains of a prehistoric forest of white willow trees. This ancient woodland once covered the southern Lake District in a dense canopy. As rain falls on Cartmel Fells the rain water travels through this layer picking up valuable salicin on its journey. A substantial layer of limestone provides a natural filter and also endows Willow water with its significant calcium content. The water travels down away from the fell peaks, picking up the remaining minerals which make up its unique composition, and forms the aquifier in the sand and gravel beds that exist below the Cartmel area.