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La Riche Directions White Toner Semi-Permanent Hair Colour 88ml


RRP: £7.95
Price: £3.37 (£3.83 / 100 ml) FREE UK delivery.
You Save: £4.58 (58%)
In stock.
Dispatched from and sold by Boost & Boom.
31 new from £1.38
88 ml
White
  • Semi-permanent hair colour lasts approximately 4-8 washes
  • Does not require the addition of peroxide
  • Can be mixed with each other, allowing you to create your own unique shade with ease
  • A long lasting, rich dye that work well on most hair types
  • It has a great conditioning effect

Frequently Bought Together

La Riche Directions White Toner Semi-Permanent Hair Colour 88ml + Tint Brush & 4 Gloves + La Riche - Violet Directions Hair Dye
Price For All Three: £11.02

These items are dispatched from and sold by different sellers.

Buy the selected items together

Special Offers and Product Promotions

Size: 88 ml | Colour: White
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Product Description

Size: 88 ml | Colour: White

Product Description

Directions White Toner is good for neutralising yellow tones left after bleaching. White can be used to make bleached hair white or to improve the performance of other colours, particularly blues which can sometimes have a greenish tint on freshly bleached hair.

Ingredients

N/A

Product details

Size: 88 ml | Colour: White
  • Product Dimensions: 5.5 x 5.5 x 7 cm
  • Boxed-product Weight: 41 g
  • Item model number: 4211
  • ASIN: B001BFRMM2
  • Date first available at Amazon.co.uk: 16 Jun. 2009
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (508 customer reviews)
  • Amazon Bestsellers Rank: 822 in Beauty (See Top 100 in Beauty)
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Customer Questions & Answers

Customer Reviews

3.9 out of 5 stars

Most Helpful Customer Reviews

157 of 167 people found the following review helpful By becky m on 15 Feb. 2012
Colour Name: PlumSize Name: 88 ml
OK so first of, this dye is amazing,however it will be a lot better on pre-bleached hair.
i have naturally dark brown/black hair and bleached it right before applying this hair dye.
the bleach i used didn't work miracles, however that's not what im reviewing.
So, to start with, i seriously suggest i getting a few things before you start.

a tinting brush(some companys are supplying one with the dye , if they dont you can pick on up seriously cheap)

vasaline, not the expensive kind all you need is a "cheap as chips" one that you can pick up

face clarifying lotions or face toner, this is the only thing that i found that will take ALL the dye of your skin(you may want a few cotton balls to go with this)

and the most important thing, GLOVES! do not try and dye your hair without these, you will regret it and once that dye gets on your nails you've got no hope getting it off for a good few days.

and an old towel thats so old its threadbare or one that's already got hair dye all over it

once you have these things your prety mush set
so lets start :)
make sure when your applying this dye in a very easily cleanable area (the dining room with cream carpet was not a good idea!) do not use this with dirty hair, the result will not be right so wash it first with a ph balanced shampoo and towel dry the hair so your hair pores are still open, then coat, and i do mean coat your hairline and neck (and whole face just for good measure) with vasaline, it will get everywhere.
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4 of 4 people found the following review helpful By Chloé on 23 Oct. 2011
Colour Name: Poppy RedSize Name: 88 ml Verified Purchase
I love this colour, I get so many compliments about my hair.
I wanted a pinkish red (rather than orangey-red) and so bought this to try out - it was perfect!
It stays in my hair forever and only needs minor topping up every few weeks to keep it looking vibrant.

The downsides however, are that it runs like hell. It never stops running when you shower (use dark towels).
And it even transfers when it's dry (pillow cases, collars, hats etc.)

Luckily it washes off or out of most materials, so it's not that serious. Just a little bit of a nuisance.
It is quite annoying when all the tiles around my shower turn pink/red after one shower though :')
(best way to get it off is just by wiping down tiles with diluted bleach and leaving them, it vanishes).

My hair was bleached prior to using this dye, and I've found it takes amazingly to the bleached hair but the same can't be said about my natural roots (brunette).
It still takes eventually, but it requires more time to soak into my hair.

I would recommend this to a friend but I would warn them of all these things before letting them buy it.
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8 of 8 people found the following review helpful By Amazon Customer on 15 Aug. 2011
Colour Name: SilverSize Name: 88 ml Verified Purchase
a friend told me about this product, Im so glad i got it, got the colour ive wanted for ages
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34 of 39 people found the following review helpful By Nerissa Allan on 8 Feb. 2010
Colour Name: WhiteSize Name: 88 ml
this product is well worth buying if you have brassy/yellow hair from bleaching it, it tones it to white even though its not perminant it stuck to my hair for weeks washing it almost eveyday even!! fantastic buy and most deffinately buying it again for certain.
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3 of 3 people found the following review helpful By Mr. Paul Elliott on 29 Jan. 2010
Colour Name: Poppy RedSize Name: 88 ml
i bought this for my daughter who wanted to try " red hair" Used it on brown hair not bleached. gave a nice red colour.Easy to use, not to messy and lasted about three weeks she was pleased
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3 of 3 people found the following review helpful By Silatham on 5 July 2012
Colour Name: LavenderSize Name: 88 ml Verified Purchase
Very user friendly dye, no smell no fuss. I used it on a bleached portion of my hair combining it with another Directions dye to slightly alter the colour (they mix together very well).
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14 of 16 people found the following review helpful By plantshateme on 16 Jun. 2009
only ever used red shades. can leave it on for as long as you like get a stronger colour if your hair doesnt like taking colour like mine. would recomend wrapping your head in clingfilm though as it will stain anything it touches.
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2 of 2 people found the following review helpful By millss_ on 9 Feb. 2013
Colour Name: Carnation PinkSize Name: 88 ml
Love this hair dye!
Bleached the ends of my hair and added this to it. it comes out really quite bright at first, but then after a few washes fades to a lovely candyfloss pink :)
Haven't dyed mine again in over a month and it's still got a light pink tint to it
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Size: 88 ml | Colour: White