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La Riche Directions Semi-Permanent Hair Colour - 88ml

by Directions
3.9 out of 5 stars  See all reviews (438 customer reviews)

RRP: 7.95
Price: 4.11 (4.67 / 100 ml) & FREE Delivery in the UK on orders over 10. Details
You Save: 3.84 (48%)
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Size: 88 ml
Colour: White Toner
In stock.
Dispatched from and sold by Amazon. Gift-wrap available.
Want it tomorrow, 23 Aug.? Choose Express delivery at checkout. Details
  • Semi-permanent hair colour lasts approximately 4-8 washes
  • Does not require the addition of peroxide
  • Can be mixed with each other, allowing you to create your own unique shade with ease
  • A long lasting, rich dye that work well on most hair types
  • It has a great conditioning effect
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Frequently Bought Together

La Riche Directions White Toner Semi-Permanent Hair Colour 88ml + BLACK HAIR TINT BRUSH X 1 + Directions Hair Dye - Violet
Price For All Three: 9.74

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Product Description

Size: 88 ml | Colour: White Toner

Product Description

Directions White Toner is good for neutralising yellow tones left after bleaching. White can be used to make bleached hair white or to improve the performance of other colours, particularly blues which can sometimes have a greenish tint on freshly bleached hair.

Product Description

La Riche Directions semi permanent hair colour comes in 34 intense shades. All our shades can be mixed too, meaning the possibilities are endless.

Product details

Size: 88 ml | Colour: White Toner
  • Product Dimensions: 5.5 x 5.5 x 7 cm
  • Boxed-product Weight: 82 g
  • Item model number: 4211
  • ASIN: B001BFRMM2
  • Date first available at Amazon.co.uk: 16 Jun 2009
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (438 customer reviews)
  • Amazon Bestsellers Rank: 1,638 in Beauty (See Top 100 in Beauty)
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Customer Questions & Answers

Customer Reviews

Most Helpful Customer Reviews
111 of 118 people found the following review helpful
5.0 out of 5 stars Plum Directions Hair dye 15 Feb 2012
By becky m
Colour Name:Plum|Size Name:88 ml
OK so first of, this dye is amazing,however it will be a lot better on pre-bleached hair.
i have naturally dark brown/black hair and bleached it right before applying this hair dye.
the bleach i used didn't work miracles, however that's not what im reviewing.
So, to start with, i seriously suggest i getting a few things before you start.

a tinting brush(some companys are supplying one with the dye , if they dont you can pick on up seriously cheap)

vasaline, not the expensive kind all you need is a "cheap as chips" one that you can pick up

face clarifying lotions or face toner, this is the only thing that i found that will take ALL the dye of your skin(you may want a few cotton balls to go with this)

and the most important thing, GLOVES! do not try and dye your hair without these, you will regret it and once that dye gets on your nails you've got no hope getting it off for a good few days.

and an old towel thats so old its threadbare or one that's already got hair dye all over it

once you have these things your prety mush set
so lets start :)
make sure when your applying this dye in a very easily cleanable area (the dining room with cream carpet was not a good idea!) do not use this with dirty hair, the result will not be right so wash it first with a ph balanced shampoo and towel dry the hair so your hair pores are still open, then coat, and i do mean coat your hairline and neck (and whole face just for good measure) with vasaline, it will get everywhere.
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7 of 7 people found the following review helpful
5.0 out of 5 stars love it 15 Aug 2011
Colour Name:Silver| Size Name:88 ml|Verified Purchase
a friend told me about this product, Im so glad i got it, got the colour ive wanted for ages
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10 of 11 people found the following review helpful
5.0 out of 5 stars Silver hair colour 5 July 2011
Colour Name:Silver| Size Name:88 ml|Verified Purchase
Really like this product - i use it on bleached hair which is ever so slightly yellow - i dont follow the instructions - instead i use a little and leave it in almost like a leave in conditioner and its great - gives a nice silver grey colour.
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3 of 3 people found the following review helpful
5.0 out of 5 stars amazing colour! 2 Feb 2012
By Gemma
Colour Name:Turquoise|Size Name:88 ml
I just got my second pot the delivery is super FAST I received my product in two days XD if you have been thinking about getting this colour go for it its GORGEOUS!on bleached hair. Its looks great against black as I just dyed half of my hair. Very pleased and I recommend it 100%
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3 of 3 people found the following review helpful
4.0 out of 5 stars great dye 29 Jan 2010
Colour Name:Poppy Red|Size Name:88 ml
i bought this for my daughter who wanted to try " red hair" Used it on brown hair not bleached. gave a nice red colour.Easy to use, not to messy and lasted about three weeks she was pleased
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29 of 33 people found the following review helpful
5.0 out of 5 stars great on bleached hair 8 Feb 2010
Colour Name:White Toner|Size Name:88 ml
this product is well worth buying if you have brassy/yellow hair from bleaching it, it tones it to white even though its not perminant it stuck to my hair for weeks washing it almost eveyday even!! fantastic buy and most deffinately buying it again for certain.
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4 of 4 people found the following review helpful
5.0 out of 5 stars very satisfied 15 Oct 2012
By julie
Colour Name:Turquoise| Size Name:88 ml|Verified Purchase
fast delivery and low price compare to other temporary hair dye. the color is vibrant and it is easy to apply i love it
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68 of 79 people found the following review helpful
4.0 out of 5 stars Super quick delivery, good results 31 July 2010
By D Wells
Verified Purchase
Only ordered this yesterday and it arrived today, very impressed.

The Apple Green dye is the second one I've had to buy, my son has shoulder length very thick hair and needs a whole tub for one application. It's fairly easy to apply with gloves, I used vaseline to stop it staining the skin, and the results where fantastic on his mid blonde hair... but it did fade very quickly (I'd be warned this is typical of green hair dye). So we're reapplying because I've learned a few tips that should keep the colour bright for longer.

After applying the colour, wrap in clingfilm and warm with a hair dryer, dont have the heat too high.
When you rinse the colour out, mix a jug of half water half white wine vinigar, this helps set the colour.
Use water as cool as you can bear, hot water will wash more of the colour away. Put some of the dye in a colour care shampoo that you're going to be using to wash your hair, this will top up the colour a little
and allways remember to use cool water when you wash and the colour should last longer.
La Riche Directions Semi-Permanent Conditioning Hair Colour Apple Green 88ml.
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Most Recent Customer Reviews
1.0 out of 5 stars Silver - did not colour hair.
Used the silver colour on bleached hair and it had little to no effect. Certainly not the grey colour the hair swatch shows for this colour. Read more
Published 3 days ago by trousseaux05
3.0 out of 5 stars purple hair dye
I was looking forward to dying my hair purple as I've been through all the comments and every one said it was brilliant it finally came and I bought the white conditioner left it... Read more
Published 7 days ago by rachel mabey
5.0 out of 5 stars Five Stars
Good product. Does what it says on the tin!
Published 11 days ago by Billie - maisy Radley
5.0 out of 5 stars This is awesome, this was bought for my daughter who has ...
This is awesome, this was bought for my daughter who has quite dark hair and she put on the plum dye in her hair and it turned her hair very purple!!
Published 12 days ago by Tina
2.0 out of 5 stars Two Stars
Really was a let down. Despite following the instructions and 3 applications Would not take to my daughters hair
Published 13 days ago by m newberry
5.0 out of 5 stars VERY happy!
So great! Plan on using it as my only hair dye from now on.
Published 14 days ago by Lauren Green
5.0 out of 5 stars Absolutely amazing! The colour is so vibrant and alternative
Absolutely amazing! The colour is so vibrant and alternative. I adore it. Will be buying again, once every 2 months.
Published 14 days ago by Lauren Green
5.0 out of 5 stars Lovely colours :)
I purchased the white toner, lilac and violet to colour my bleached hair pastel purple. I have used this bran before to dip dye my hair turquoise and thought I would try it again... Read more
Published 17 days ago by Eleanor
5.0 out of 5 stars Amazing colours, fantastic hold
Amazing colours that hold for ages. I have short bobbed bleach blonde hair and used one tub to cover a full head. The colour gradually faded but stayed a nice shade of pink. Read more
Published 17 days ago by P.Ryc91
5.0 out of 5 stars Five Stars
great long lasting colors and not too expensive ...!
Published 18 days ago by j m clark
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Size: 88 ml | Colour: White Toner