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  • La Riche Directions White Toner Semi-Permanent Hair Colour 88ml
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La Riche Directions White Toner Semi-Permanent Hair Colour 88ml


RRP: £7.95
Price: £4.39 (£4.99 / 100 ml) FREE UK delivery.
You Save: £3.56 (45%)
In stock.
Dispatched from and sold by Boost & Boom.
28 new from £2.75
88 ml
White
  • Semi-permanent hair colour lasts approximately 4-8 washes
  • Does not require the addition of peroxide
  • Can be mixed with each other, allowing you to create your own unique shade with ease
  • A long lasting, rich dye that work well on most hair types
  • It has a great conditioning effect
£4.39 (£4.99 / 100 ml) FREE UK delivery. In stock. Dispatched from and sold by Boost & Boom.

Frequently Bought Together

La Riche Directions White Toner Semi-Permanent Hair Colour 88ml + BLACK HAIR TINT BRUSH X 1
Price For Both: £5.69

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Product Description

Size: 88 ml | Colour: White

Product Description

Directions White Toner is good for neutralising yellow tones left after bleaching. White can be used to make bleached hair white or to improve the performance of other colours, particularly blues which can sometimes have a greenish tint on freshly bleached hair.

Ingredients

N/A

Product details

Size: 88 ml | Colour: White
  • Product Dimensions: 5.5 x 5.5 x 7 cm
  • Boxed-product Weight: 141 g
  • Item model number: 4211
  • ASIN: B001BFRMM2
  • Date first available at Amazon.co.uk: 16 Jun. 2009
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (593 customer reviews)
  • Amazon Bestsellers Rank: 1,867 in Beauty (See Top 100 in Beauty)
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Customer Questions & Answers

Customer Reviews

3.9 out of 5 stars

Most Helpful Customer Reviews

23 of 24 people found the following review helpful By Amy Wilson on 20 May 2013
Colour Name: TurquoiseSize: 88 ml Verified Purchase
I used this products to dip dye my fairly dark brown hair, something I have wanted to do for ages. I was debating for a long time as to whether I should bleach the tips before applying this colour and after reading all the previous reviews that said it wouldn't work as well on unbleached hair I decided to use Jerome Russell Bblonde Hair Lightener (which was also really effective). Firstly I brushed all of my dry hair, fashioned a middle parting and separated all of my hair into 16 sections. Next I tied little hairbands about 15cm from the end of my hair to act as a guideline. After following the instructions on the packet, I left the bleach on for about an hour, washed it all out and used the conditioning shampoo provided and brushed the ends again. Whilst still fairly wet I applied La Riche Directions to the bleached parts and left for around 45 minutes. Finally I washed this out until the water was nearly clear and then left my hair to dry naturally.
The results were INCREDIBLE. Not only is the colour a wonderfully bright, almost electric blue with a hint of green, the ends of my hair feel so nourished and not dry at all! So far it hasn't left blue anywhere too which is a bonus. I won't even mind when it fades because I can tell already from the less dyed parts that it's still going to be a lush teal colour.
I would say that those on a bit of a tight budget or actually anyone in general should go for this product as I am very satisfied with it! I'll upload a picture of the results too. Hope this helped! :)
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195 of 209 people found the following review helpful By becky m on 15 Feb. 2012
Colour Name: PlumSize: 88 ml
OK so first of, this dye is amazing,however it will be a lot better on pre-bleached hair.
i have naturally dark brown/black hair and bleached it right before applying this hair dye.
the bleach i used didn't work miracles, however that's not what im reviewing.
So, to start with, i seriously suggest i getting a few things before you start.

a tinting brush(some companys are supplying one with the dye , if they dont you can pick on up seriously cheap)

vasaline, not the expensive kind all you need is a "cheap as chips" one that you can pick up

face clarifying lotions or face toner, this is the only thing that i found that will take ALL the dye of your skin(you may want a few cotton balls to go with this)

and the most important thing, GLOVES! do not try and dye your hair without these, you will regret it and once that dye gets on your nails you've got no hope getting it off for a good few days.

and an old towel thats so old its threadbare or one that's already got hair dye all over it

once you have these things your prety mush set
so lets start :)
make sure when your applying this dye in a very easily cleanable area (the dining room with cream carpet was not a good idea!) do not use this with dirty hair, the result will not be right so wash it first with a ph balanced shampoo and towel dry the hair so your hair pores are still open, then coat, and i do mean coat your hairline and neck (and whole face just for good measure) with vasaline, it will get everywhere.
Read more ›
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10 of 10 people found the following review helpful By Amazon Customer on 15 Aug. 2011
Colour Name: SilverSize: 88 ml Verified Purchase
a friend told me about this product, Im so glad i got it, got the colour ive wanted for ages
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6 of 6 people found the following review helpful By Felicity on 19 May 2012
Colour Name: FireSize: 88 ml
I've used la riche directions a few times now and I think it's wonderful. I have light blonde hair (after bleaching) and used the toner to turn my hair white, which worked! I now have pastel pink hair where I mix a little bit of directions with a load of conditioner. One tub lasts me about 4 dyes. My hair is just below my shoulders.
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6 of 6 people found the following review helpful By Mr. Paul Elliott on 29 Jan. 2010
Colour Name: Poppy RedSize: 88 ml
i bought this for my daughter who wanted to try " red hair" Used it on brown hair not bleached. gave a nice red colour.Easy to use, not to messy and lasted about three weeks she was pleased
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4 of 4 people found the following review helpful By millss_ on 9 Feb. 2013
Colour Name: Carnation PinkSize: 88 ml
Love this hair dye!
Bleached the ends of my hair and added this to it. it comes out really quite bright at first, but then after a few washes fades to a lovely candyfloss pink :)
Haven't dyed mine again in over a month and it's still got a light pink tint to it
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1 of 1 people found the following review helpful By lynne camps on 2 Jan. 2015
Colour Name: WhiteSize: 88 ml
Fabulous product I always buy mine through beautiful 24 on Amazon,they offer 4 tubs of your own preference,never had any problems with delivery the staff are very good and very helpfully.I Would recommend bleaching hair first to get a better depth of colour.I usually highlight my hair then apply the colour on top so you get more vibrant and tonal shades instead of a solid colour block(I am a hairdresser so that helps) I leave the colour for over an hour to develop as the colour is semi permanent this won't harm your hair at all,again before you start put on Vaseline around your hairline,ears and back of your head,Gloves at least 2 pairs,tinting brush(so you can apply easily down to the roots) old towel.Once you have applied to the roots too approx half the hair shaft apply then to the ends and massage the colour in all the way down to the scalp for an even coverage,The hair will always be more porous at the front quadrant as this more open to the elements so will be more vibrant so you may want to apply to this area last depending on what look you are hoping to achieve.One pot will last for at least 2 applications,I have shortish hair mine lasts for 4 or 5 applications but part of the reason for that is I use a combination of different shades of purple(quite easy too clean off if splashes)(if you get cerise or carnations pink it is much harder to get off,I use a bathroom spray spray it all over basin before I start so when I'm rinsing my hair it mingled with the bathroom spray making it a bit easier to clean.When you rinse your hair rinse until water comes clear keep gloves on whilst rinsing and drying your hair and use a dark pillowcase when sleeping for first night as you will still get colour residue.Read more ›
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Size: 88 ml | Colour: White