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La Riche Directions White Toner Semi-Permanent Hair Colour 88ml


RRP: £7.95
Price: £4.44 (£5.05 / 100 ml) & FREE Delivery in the UK on orders over £10. Details
You Save: £3.51 (44%)
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88 ml
White Toner
  • Semi-permanent hair colour lasts approximately 4-8 washes
  • Does not require the addition of peroxide
  • Can be mixed with each other, allowing you to create your own unique shade with ease
  • A long lasting, rich dye that work well on most hair types
  • It has a great conditioning effect

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Frequently Bought Together

La Riche Directions White Toner Semi-Permanent Hair Colour 88ml + BLACK HAIR TINT BRUSH X 1
Price For Both: £5.63

These items are dispatched from and sold by different sellers.

Buy the selected items together
  • BLACK HAIR TINT BRUSH X 1 £1.19


Product Description

Size: 88 ml | Colour: White Toner

Product Description

Directions White Toner is good for neutralising yellow tones left after bleaching. White can be used to make bleached hair white or to improve the performance of other colours, particularly blues which can sometimes have a greenish tint on freshly bleached hair.

Product Description

La Riche Directions semi permanent hair colour comes in 34 intense shades. All our shades can be mixed too, meaning the possibilities are endless.

Product details

Size: 88 ml | Colour: White Toner
  • Product Dimensions: 5.5 x 5.5 x 7 cm
  • Boxed-product Weight: 82 g
  • Item model number: 4211
  • ASIN: B001BFRMM2
  • Date first available at Amazon.co.uk: 16 Jun 2009
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (458 customer reviews)
  • Amazon Bestsellers Rank: 1,798 in Beauty (See Top 100 in Beauty)
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Customer Questions & Answers

Customer Reviews

3.9 out of 5 stars
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Most Helpful Customer Reviews

124 of 131 people found the following review helpful By becky m on 15 Feb 2012
Colour Name: PlumSize Name: 88 ml
OK so first of, this dye is amazing,however it will be a lot better on pre-bleached hair.
i have naturally dark brown/black hair and bleached it right before applying this hair dye.
the bleach i used didn't work miracles, however that's not what im reviewing.
So, to start with, i seriously suggest i getting a few things before you start.

a tinting brush(some companys are supplying one with the dye , if they dont you can pick on up seriously cheap)

vasaline, not the expensive kind all you need is a "cheap as chips" one that you can pick up

face clarifying lotions or face toner, this is the only thing that i found that will take ALL the dye of your skin(you may want a few cotton balls to go with this)

and the most important thing, GLOVES! do not try and dye your hair without these, you will regret it and once that dye gets on your nails you've got no hope getting it off for a good few days.

and an old towel thats so old its threadbare or one that's already got hair dye all over it

once you have these things your prety mush set
so lets start :)
make sure when your applying this dye in a very easily cleanable area (the dining room with cream carpet was not a good idea!) do not use this with dirty hair, the result will not be right so wash it first with a ph balanced shampoo and towel dry the hair so your hair pores are still open, then coat, and i do mean coat your hairline and neck (and whole face just for good measure) with vasaline, it will get everywhere.
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8 of 8 people found the following review helpful By Amazon Customer on 15 Aug 2011
Colour Name: SilverSize Name: 88 ml Verified Purchase
a friend told me about this product, Im so glad i got it, got the colour ive wanted for ages
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30 of 34 people found the following review helpful By Nerissa Allan on 8 Feb 2010
Colour Name: White TonerSize Name: 88 ml
this product is well worth buying if you have brassy/yellow hair from bleaching it, it tones it to white even though its not perminant it stuck to my hair for weeks washing it almost eveyday even!! fantastic buy and most deffinately buying it again for certain.
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10 of 11 people found the following review helpful By Richard Leighton on 5 July 2011
Colour Name: SilverSize Name: 88 ml Verified Purchase
Really like this product - i use it on bleached hair which is ever so slightly yellow - i dont follow the instructions - instead i use a little and leave it in almost like a leave in conditioner and its great - gives a nice silver grey colour.
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3 of 3 people found the following review helpful By Gemma on 2 Feb 2012
Colour Name: TurquoiseSize Name: 88 ml
I just got my second pot the delivery is super FAST I received my product in two days XD if you have been thinking about getting this colour go for it its GORGEOUS!on bleached hair. Its looks great against black as I just dyed half of my hair. Very pleased and I recommend it 100%
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3 of 3 people found the following review helpful By Mr. Paul Elliott on 29 Jan 2010
Colour Name: Poppy RedSize Name: 88 ml
i bought this for my daughter who wanted to try " red hair" Used it on brown hair not bleached. gave a nice red colour.Easy to use, not to messy and lasted about three weeks she was pleased
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4 of 4 people found the following review helpful By julie on 15 Oct 2012
Colour Name: TurquoiseSize Name: 88 ml Verified Purchase
fast delivery and low price compare to other temporary hair dye. the color is vibrant and it is easy to apply i love it
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70 of 82 people found the following review helpful By D Wells on 31 July 2010
Verified Purchase
Only ordered this yesterday and it arrived today, very impressed.

The Apple Green dye is the second one I've had to buy, my son has shoulder length very thick hair and needs a whole tub for one application. It's fairly easy to apply with gloves, I used vaseline to stop it staining the skin, and the results where fantastic on his mid blonde hair... but it did fade very quickly (I'd be warned this is typical of green hair dye). So we're reapplying because I've learned a few tips that should keep the colour bright for longer.

After applying the colour, wrap in clingfilm and warm with a hair dryer, dont have the heat too high.
When you rinse the colour out, mix a jug of half water half white wine vinigar, this helps set the colour.
Use water as cool as you can bear, hot water will wash more of the colour away. Put some of the dye in a colour care shampoo that you're going to be using to wash your hair, this will top up the colour a little
and allways remember to use cool water when you wash and the colour should last longer.
La Riche Directions Semi-Permanent Conditioning Hair Colour Apple Green 88ml.
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Size: 88 ml | Colour: White Toner