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La Riche Directions White Toner Semi-Permanent Hair Colour 88ml

from La Riche
3.8 out of 5 stars 1,062 customer reviews
| 3 answered questions

RRP: £7.95
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34 new from £2.33
88 ml
White
  • Semi-permanent hair colour lasts approximately 4-8 washes
  • Does not require the addition of peroxide
  • Can be mixed with each other, allowing you to create your own unique shade with ease
  • A long lasting, rich dye that work well on most hair types
  • It has a great conditioning effect
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Frequently Bought Together

  • La Riche Directions White Toner Semi-Permanent Hair Colour 88ml
  • +
  • Stargazer Bleach and Peroxide Kit
Total price: £9.09
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Product Description

Size:88 ml  |  Colour:White

Product Description

Directions White Toner is good for neutralising yellow tones left after bleaching. White can be used to make bleached hair white or to improve the performance of other colours, particularly blues which can sometimes have a greenish tint on freshly bleached hair.

Ingredients

N/A

See all Product Description

Product details

Size: 88 ml | Colour: White
  • Product Dimensions: 5.5 x 5.5 x 7 cm ; 91 g
  • Boxed-product Weight: 141 g
  • Item model number: 4211
  • ASIN: B001BFRMM2
  • Date first available at Amazon.co.uk: 16 Jun. 2009
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (1,062 customer reviews)
  • Amazon Bestsellers Rank: 2,952 in Beauty (See Top 100 in Beauty)

Customer Reviews

Top Customer Reviews

Colour Name: TurquoiseSize: 88ml Verified Purchase
I used this products to dip dye my fairly dark brown hair, something I have wanted to do for ages. I was debating for a long time as to whether I should bleach the tips before applying this colour and after reading all the previous reviews that said it wouldn't work as well on unbleached hair I decided to use Jerome Russell Bblonde Hair Lightener (which was also really effective). Firstly I brushed all of my dry hair, fashioned a middle parting and separated all of my hair into 16 sections. Next I tied little hairbands about 15cm from the end of my hair to act as a guideline. After following the instructions on the packet, I left the bleach on for about an hour, washed it all out and used the conditioning shampoo provided and brushed the ends again. Whilst still fairly wet I applied La Riche Directions to the bleached parts and left for around 45 minutes. Finally I washed this out until the water was nearly clear and then left my hair to dry naturally.
The results were INCREDIBLE. Not only is the colour a wonderfully bright, almost electric blue with a hint of green, the ends of my hair feel so nourished and not dry at all! So far it hasn't left blue anywhere too which is a bonus. I won't even mind when it fades because I can tell already from the less dyed parts that it's still going to be a lush teal colour.
I would say that those on a bit of a tight budget or actually anyone in general should go for this product as I am very satisfied with it! I'll upload a picture of the results too. Hope this helped! :)
1 Comment 66 of 68 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Colour Name: WhiteSize: 88 ml
Fabulous product I always buy mine through beautiful 24 on Amazon,they offer 4 tubs of your own preference,never had any problems with delivery the staff are very good and very helpfully.I Would recommend bleaching hair first to get a better depth of colour.I usually highlight my hair then apply the colour on top so you get more vibrant and tonal shades instead of a solid colour block(I am a hairdresser so that helps) I leave the colour for over an hour to develop as the colour is semi permanent this won't harm your hair at all,again before you start put on Vaseline around your hairline,ears and back of your head,Gloves at least 2 pairs,tinting brush(so you can apply easily down to the roots) old towel.Once you have applied to the roots too approx half the hair shaft apply then to the ends and massage the colour in all the way down to the scalp for an even coverage,The hair will always be more porous at the front quadrant as this more open to the elements so will be more vibrant so you may want to apply to this area last depending on what look you are hoping to achieve.One pot will last for at least 2 applications,I have shortish hair mine lasts for 4 or 5 applications but part of the reason for that is I use a combination of different shades of purple(quite easy too clean off if splashes)(if you get cerise or carnations pink it is much harder to get off,I use a bathroom spray spray it all over basin before I start so when I'm rinsing my hair it mingled with the bathroom spray making it a bit easier to clean.When you rinse your hair rinse until water comes clear keep gloves on whilst rinsing and drying your hair and use a dark pillowcase when sleeping for first night as you will still get colour residue.Read more ›
Comment 29 of 30 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Colour Name: Neon BlueSize: 88ml Verified Purchase
"Neon Blue" works very well as a toner for copper or yellow tones of bleached hair. I used the tip of a teaspoon (or more depending how much hair you bleached) of Neon Blue mixed in a good conditioner in a bowl and applied for 20 minutes, then rinsed.
1 Comment 15 of 15 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Colour Name: Plum (dir) Verified Purchase
La Riche has always been my #1 brand for dye, alwsys very conditioning and thick - a little goes a long way. This colour, however, is veeery dark. I mixed it three times with conditioner and it made no difference. It was, and is now, ore of a violet than plum - with small bits of green. Do NOT apply much heat to your hair within the first two weeks with this dye unless you want singed hair and green bits here and there. Other than that, brilliant dye, good coverage and excellent price. :)
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Colour Name: Lilac (dir)
Love the directions colours there bloody ace!! I used turquoise, lavender and lilac and this is my result :) I absolutely love it :) deffo 5 stars!
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Colour Name: PlumSize: 88 ml
OK so first of, this dye is amazing,however it will be a lot better on pre-bleached hair.
i have naturally dark brown/black hair and bleached it right before applying this hair dye.
the bleach i used didn't work miracles, however that's not what im reviewing.
So, to start with, i seriously suggest i getting a few things before you start.

a tinting brush(some companys are supplying one with the dye , if they dont you can pick on up seriously cheap)

vasaline, not the expensive kind all you need is a "cheap as chips" one that you can pick up

face clarifying lotions or face toner, this is the only thing that i found that will take ALL the dye of your skin(you may want a few cotton balls to go with this)

and the most important thing, GLOVES! do not try and dye your hair without these, you will regret it and once that dye gets on your nails you've got no hope getting it off for a good few days.

and an old towel thats so old its threadbare or one that's already got hair dye all over it

once you have these things your prety mush set
so lets start :)
make sure when your applying this dye in a very easily cleanable area (the dining room with cream carpet was not a good idea!) do not use this with dirty hair, the result will not be right so wash it first with a ph balanced shampoo and towel dry the hair so your hair pores are still open, then coat, and i do mean coat your hairline and neck (and whole face just for good measure) with vasaline, it will get everywhere.
Read more ›
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Size: 88 ml | Colour: White