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La Riche Directions Semi-Permanent Hair Colour - 88ml

by Directions
3.9 out of 5 stars  See all reviews (423 customer reviews)

RRP: 7.95
Price: 3.76 (4.27 / 100 ml) & FREE Delivery in the UK on orders over 10. Details
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Size: 88 ml
Colour: White Toner
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  • Semi-permanent hair colour lasts approximately 4-8 washes
  • Does not require the addition of peroxide
  • Can be mixed with each other, allowing you to create your own unique shade with ease
  • A long lasting, rich dye that work well on most hair types
  • It has a great conditioning effect
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Frequently Bought Together

La Riche Directions White Toner Semi-Permanent Hair Colour 88ml + BLACK HAIR TINT BRUSH X 1 + Directions Hair Dye - Violet
Price For All Three: 10.15

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Product Description

Size: 88 ml | Colour: White Toner

Product Description

Directions White Toner is good for neutralising yellow tones left after bleaching. White can be used to make bleached hair white or to improve the performance of other colours, particularly blues which can sometimes have a greenish tint on freshly bleached hair.

Product Description

La Riche Directions semi permanent hair colour comes in 34 intense shades. All our shades can be mixed too, meaning the possibilities are endless.

Product details

Size: 88 ml | Colour: White Toner
  • Product Dimensions: 5.5 x 5.5 x 7 cm
  • Boxed-product Weight: 82 g
  • Item model number: 4211
  • ASIN: B001BFRMM2
  • Date first available at Amazon.co.uk: 16 Jun 2009
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (423 customer reviews)
  • Amazon Bestsellers Rank: 1,911 in Beauty (See Top 100 in Beauty)
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Customer Questions & Answers

Customer Reviews

Most Helpful Customer Reviews
95 of 102 people found the following review helpful
5.0 out of 5 stars Plum Directions Hair dye 15 Feb 2012
By becky m
Colour Name:Plum|Size Name:88 ml
OK so first of, this dye is amazing,however it will be a lot better on pre-bleached hair.
i have naturally dark brown/black hair and bleached it right before applying this hair dye.
the bleach i used didn't work miracles, however that's not what im reviewing.
So, to start with, i seriously suggest i getting a few things before you start.

a tinting brush(some companys are supplying one with the dye , if they dont you can pick on up seriously cheap)

vasaline, not the expensive kind all you need is a "cheap as chips" one that you can pick up

face clarifying lotions or face toner, this is the only thing that i found that will take ALL the dye of your skin(you may want a few cotton balls to go with this)

and the most important thing, GLOVES! do not try and dye your hair without these, you will regret it and once that dye gets on your nails you've got no hope getting it off for a good few days.

and an old towel thats so old its threadbare or one that's already got hair dye all over it

once you have these things your prety mush set
so lets start :)
make sure when your applying this dye in a very easily cleanable area (the dining room with cream carpet was not a good idea!) do not use this with dirty hair, the result will not be right so wash it first with a ph balanced shampoo and towel dry the hair so your hair pores are still open, then coat, and i do mean coat your hairline and neck (and whole face just for good measure) with vasaline, it will get everywhere.
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7 of 7 people found the following review helpful
5.0 out of 5 stars love it 15 Aug 2011
Colour Name:Silver| Size Name:88 ml|Verified Purchase
a friend told me about this product, Im so glad i got it, got the colour ive wanted for ages
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27 of 29 people found the following review helpful
5.0 out of 5 stars great on bleached hair 8 Feb 2010
Colour Name:White Toner|Size Name:88 ml
this product is well worth buying if you have brassy/yellow hair from bleaching it, it tones it to white even though its not perminant it stuck to my hair for weeks washing it almost eveyday even!! fantastic buy and most deffinately buying it again for certain.
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3 of 3 people found the following review helpful
5.0 out of 5 stars very satisfied 15 Oct 2012
By julie
Colour Name:Turquoise| Size Name:88 ml|Verified Purchase
fast delivery and low price compare to other temporary hair dye. the color is vibrant and it is easy to apply i love it
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3 of 3 people found the following review helpful
5.0 out of 5 stars amazing colour! 2 Feb 2012
By Gemma
Colour Name:Turquoise|Size Name:88 ml
I just got my second pot the delivery is super FAST I received my product in two days XD if you have been thinking about getting this colour go for it its GORGEOUS!on bleached hair. Its looks great against black as I just dyed half of my hair. Very pleased and I recommend it 100%
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3 of 3 people found the following review helpful
5.0 out of 5 stars Amazing Product! (Lilac) 5 Aug 2011
Colour Name:Lilac|Size Name:88 ml
I'm really pale and have platinum hair, well did! I decided that as it's freezing cold it would look so much better and more unique if I had pale skin with Lilac hair! I'll try and leave a picture of the colour if I can! The pot it comes in is really small, but goes a loooong way. I have long hair and I had enough dye for all of it - even though I have just ordered another pot just in case I need it in a week or two so I don't have to wait then!!! :D

Seriously, I recommend this product so much!
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3 of 3 people found the following review helpful
4.0 out of 5 stars great dye 29 Jan 2010
Colour Name:Poppy Red|Size Name:88 ml
i bought this for my daughter who wanted to try " red hair" Used it on brown hair not bleached. gave a nice red colour.Easy to use, not to messy and lasted about three weeks she was pleased
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67 of 77 people found the following review helpful
4.0 out of 5 stars Super quick delivery, good results 31 July 2010
By D Wells
Verified Purchase
Only ordered this yesterday and it arrived today, very impressed.

The Apple Green dye is the second one I've had to buy, my son has shoulder length very thick hair and needs a whole tub for one application. It's fairly easy to apply with gloves, I used vaseline to stop it staining the skin, and the results where fantastic on his mid blonde hair... but it did fade very quickly (I'd be warned this is typical of green hair dye). So we're reapplying because I've learned a few tips that should keep the colour bright for longer.

After applying the colour, wrap in clingfilm and warm with a hair dryer, dont have the heat too high.
When you rinse the colour out, mix a jug of half water half white wine vinigar, this helps set the colour.
Use water as cool as you can bear, hot water will wash more of the colour away. Put some of the dye in a colour care shampoo that you're going to be using to wash your hair, this will top up the colour a little
and allways remember to use cool water when you wash and the colour should last longer.
La Riche Directions Semi-Permanent Conditioning Hair Colour Apple Green 88ml.
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Most Recent Customer Reviews
5.0 out of 5 stars great
Exactly what the description say great hair dye would insists to anyone to try the product cause of the cheap cost but great effect.
Published 3 days ago by dale
5.0 out of 5 stars Gorgeous colour
Love this turquoise hair colour. Rich and multi-tonal
Published 7 days ago by Ava
1.0 out of 5 stars Very disappointing and a complete waste of money
Sadly, despite following all the instructions to the letter, this failed to work in any way whatsoever! Read more
Published 8 days ago by MRS A R PRENTICE
5.0 out of 5 stars Worth a buy for topping up your colour
To all the dye-a-holics if you find your hair colour has faded this is the perfect top up but not good for actually dying your hair without bleaching your hair first and I have... Read more
Published 10 days ago by Mica Gore
5.0 out of 5 stars Five Stars
Excellent I will buy again
Published 11 days ago by Elizabeth Glazier
5.0 out of 5 stars I love this! I used it in an emergency situation ...
I love this! I used it in an emergency situation after a colour stripper turned my hair a patchy highlighter orange colour. Read more
Published 11 days ago by Zoe Smith
1.0 out of 5 stars One Star
Rubbish turned most of the hair green not blue
Published 11 days ago by leanne
5.0 out of 5 stars Ace man
Such a good colour been using this brand for years
Published 15 days ago by Lauren Wilkes
5.0 out of 5 stars great hair dye
great hair dye, i would recommend it to anyone who is looking for decent coloured dye like i was, as long as you use cold water and no shampoo, just conditioner on the ends (water... Read more
Published 16 days ago by harriet
4.0 out of 5 stars good quality
good quality
Published 19 days ago by Dri
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Size: 88 ml | Colour: White Toner