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  • La Riche Directions White Toner Semi-Permanent Hair Colour 88ml
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La Riche Directions White Toner Semi-Permanent Hair Colour 88ml


RRP: £7.95
Price: £4.00 (£4.55 / 100 ml) FREE UK delivery.
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Only 7 left in stock.
Dispatched from and sold by CosmeticsQueenuk.
28 new from £2.75
88 ml
White
  • Semi-permanent hair colour lasts approximately 4-8 washes
  • Does not require the addition of peroxide
  • Can be mixed with each other, allowing you to create your own unique shade with ease
  • A long lasting, rich dye that work well on most hair types
  • It has a great conditioning effect

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Frequently Bought Together

La Riche Directions White Toner Semi-Permanent Hair Colour 88ml + Tint Brush & 4 Gloves
Price For Both: £6.65

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Product Description

Size: 88 ml | Colour: White

Product Description

Directions White Toner is good for neutralising yellow tones left after bleaching. White can be used to make bleached hair white or to improve the performance of other colours, particularly blues which can sometimes have a greenish tint on freshly bleached hair.

Ingredients

N/A

Product details

Size: 88 ml | Colour: White
  • Product Dimensions: 5.5 x 5.5 x 7 cm
  • Boxed-product Weight: 41 g
  • Item model number: 4211
  • ASIN: B001BFRMM2
  • Date first available at Amazon.co.uk: 16 Jun. 2009
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (602 customer reviews)
  • Amazon Bestsellers Rank: 1,057 in Beauty (See Top 100 in Beauty)
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Customer Questions & Answers

Customer Reviews

3.9 out of 5 stars

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Amy Wilson on 20 May 2013
Colour Name: TurquoiseSize Name: 88 ml Verified Purchase
I used this products to dip dye my fairly dark brown hair, something I have wanted to do for ages. I was debating for a long time as to whether I should bleach the tips before applying this colour and after reading all the previous reviews that said it wouldn't work as well on unbleached hair I decided to use Jerome Russell Bblonde Hair Lightener (which was also really effective). Firstly I brushed all of my dry hair, fashioned a middle parting and separated all of my hair into 16 sections. Next I tied little hairbands about 15cm from the end of my hair to act as a guideline. After following the instructions on the packet, I left the bleach on for about an hour, washed it all out and used the conditioning shampoo provided and brushed the ends again. Whilst still fairly wet I applied La Riche Directions to the bleached parts and left for around 45 minutes. Finally I washed this out until the water was nearly clear and then left my hair to dry naturally.
The results were INCREDIBLE. Not only is the colour a wonderfully bright, almost electric blue with a hint of green, the ends of my hair feel so nourished and not dry at all! So far it hasn't left blue anywhere too which is a bonus. I won't even mind when it fades because I can tell already from the less dyed parts that it's still going to be a lush teal colour.
I would say that those on a bit of a tight budget or actually anyone in general should go for this product as I am very satisfied with it! I'll upload a picture of the results too. Hope this helped! :)
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176 of 188 people found the following review helpful By becky m on 15 Feb. 2012
Colour Name: PlumSize Name: 88 ml
OK so first of, this dye is amazing,however it will be a lot better on pre-bleached hair.
i have naturally dark brown/black hair and bleached it right before applying this hair dye.
the bleach i used didn't work miracles, however that's not what im reviewing.
So, to start with, i seriously suggest i getting a few things before you start.

a tinting brush(some companys are supplying one with the dye , if they dont you can pick on up seriously cheap)

vasaline, not the expensive kind all you need is a "cheap as chips" one that you can pick up

face clarifying lotions or face toner, this is the only thing that i found that will take ALL the dye of your skin(you may want a few cotton balls to go with this)

and the most important thing, GLOVES! do not try and dye your hair without these, you will regret it and once that dye gets on your nails you've got no hope getting it off for a good few days.

and an old towel thats so old its threadbare or one that's already got hair dye all over it

once you have these things your prety mush set
so lets start :)
make sure when your applying this dye in a very easily cleanable area (the dining room with cream carpet was not a good idea!) do not use this with dirty hair, the result will not be right so wash it first with a ph balanced shampoo and towel dry the hair so your hair pores are still open, then coat, and i do mean coat your hairline and neck (and whole face just for good measure) with vasaline, it will get everywhere.
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8 of 8 people found the following review helpful By Amazon Customer on 15 Aug. 2011
Colour Name: SilverSize Name: 88 ml Verified Purchase
a friend told me about this product, Im so glad i got it, got the colour ive wanted for ages
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2 of 2 people found the following review helpful By AyJay TOP 1000 REVIEWERVINE VOICE on 23 May 2011
I used LA RICHE in Plum on my unbleached hair and the colour lasted for almost seven week.

However my grey hairs were the first part of my hair to return to normal - after those first three washes. As the greys are mainly around my face and on the undersides of my head it wasn't something that was apparent at first, but it did begin to bother me as the weeks went on. I started going grey as a teenager but it's never really bothered me before as whilst other brands of dye colour it lighter, they do cover it. So I think I'm likely to try Schwarzkopf Live Xxl in Mystic Violet after all and when it fades use La Riche in Plum to boost the colour up again.

So that's something to bare in mind if you have a lot of grey hairs - if you do then bleaching your hair before using La Riche would be best.

If you don't have greying hair I'd recommend trying La Riche as whilst it messy, it's non-damaging and allows you to try vivid shades without a long commitment.

One of the good things about the pots is that you can open them, test it out on a strand of hair and then just put the lid back on the tub and safely store it in your bathroom cabinet. All brands of dye advise that you do a strand test 48 hours before dying your whole head, but once you mix the dye you have to use it straightaway, so I tend to skip the strand test completely [I'm such a rebel].

I haven't given this the full five stars, because whilst I was pleased with the results, it is the messiest dye I've ever used and is useless for greys [being a vegetable dye I should have realised that though].

Plus; I don't know how well the lighter colours would work on unlightened hair; they probably wouldn't take to unbleached hair, unless your natural colour is very fair.
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Size: 88 ml | Colour: White