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La Riche Directions Semi-Permanent Hair Colour - 88ml

by Directions
4.0 out of 5 stars  See all reviews (467 customer reviews)

RRP: 7.95
Price: 3.49 (0.40 / 10 ml)
You Save: 4.46 (56%)
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Size: 88 ml
Colour: Lavender
In stock.
Dispatched from and sold by The- whey- store.
  • Semi-permanent hair colour lasts approximately 4-8 washes
  • Does not require the addition of peroxide
  • Can be mixed with each other, allowing you to create your own unique shade with ease
  • A long lasting, rich dye that work well on most hair types
  • It has a great conditioning effect
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Frequently Bought Together

La Riche Directions Lavender Semi-Permanent Hair Colour 88ml + BLACK HAIR TINT BRUSH X 1
Price For Both: 4.67

These items are dispatched from and sold by different sellers.

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Product Description

Size: 88 ml | Colour: Lavender

Product Description

Directions lavender hair dye is a popular purple-pink that looks great with other pinks and purples like Lilac and carnation.
Directions lavender is only recommended for very light bleached hair, if your hair retains any colour after bleaching then you should use a darker shade or pre treat with directions white toner.

Product Description

La Riche Directions semi permanent hair colour comes in 34 intense shades. All our shades can be mixed too, meaning the possibilities are endless.

Product details

Size: 88 ml | Colour: Lavender
  • Product Dimensions: 5.5 x 5.5 x 7 cm
  • Boxed-product Weight: 82 g
  • Item model number: 4207
  • ASIN: B00AZ1K6DA
  • Date first available at Amazon.co.uk: 16 Jun 2009
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (467 customer reviews)
  • Amazon Bestsellers Rank: 7,414 in Beauty (See Top 100 in Beauty)
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Customer Questions & Answers

Customer Reviews

Most Helpful Customer Reviews
27 of 27 people found the following review helpful
5.0 out of 5 stars great on bleached hair 8 Feb 2010
Colour Name:White Toner|Size Name:88 ml
this product is well worth buying if you have brassy/yellow hair from bleaching it, it tones it to white even though its not perminant it stuck to my hair for weeks washing it almost eveyday even!! fantastic buy and most deffinately buying it again for certain.
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72 of 76 people found the following review helpful
5.0 out of 5 stars Plum Directions Hair dye 15 Feb 2012
By becky m
Colour Name:Plum|Size Name:88 ml
OK so first of, this dye is amazing,however it will be a lot better on pre-bleached hair.
i have naturally dark brown/black hair and bleached it right before applying this hair dye.
the bleach i used didn't work miracles, however that's not what im reviewing.
So, to start with, i seriously suggest i getting a few things before you start.

a tinting brush(some companys are supplying one with the dye , if they dont you can pick on up seriously cheap)

vasaline, not the expensive kind all you need is a "cheap as chips" one that you can pick up

face clarifying lotions or face toner, this is the only thing that i found that will take ALL the dye of your skin(you may want a few cotton balls to go with this)

and the most important thing, GLOVES! do not try and dye your hair without these, you will regret it and once that dye gets on your nails you've got no hope getting it off for a good few days.

and an old towel thats so old its threadbare or one that's already got hair dye all over it

once you have these things your prety mush set
so lets start :)
make sure when your applying this dye in a very easily cleanable area (the dining room with cream carpet was not a good idea!) do not use this with dirty hair, the result will not be right so wash it first with a ph balanced shampoo and towel dry the hair so your hair pores are still open, then coat, and i do mean coat your hairline and neck (and whole face just for good measure) with vasaline, it will get everywhere.
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24 of 25 people found the following review helpful
5.0 out of 5 stars Ammmmazinnngg!!!! 1 Feb 2012
By cheryl
Colour Name:White Toner|Size Name:88 ml
This is a magic product! i bleached my hair and it went orangey brassy colour. i used this and kept it on for half and hour, the results are a very light blonde/white colour, but unlucky beacuse its too white for me and i dont suit it :( i would definetly buy again and keep it for a less amount of time to take the brassy out my hair tho. Very pleased.
Definetly buy if you want very blonde/white hair :)
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6 of 6 people found the following review helpful
5.0 out of 5 stars love it 15 Aug 2011
Colour Name:Silver| Size Name:88 ml|Verified Purchase
a friend told me about this product, Im so glad i got it, got the colour ive wanted for ages
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5 of 5 people found the following review helpful
1.0 out of 5 stars Green dye 3 Oct 2011
Colour Name:Spring Green|Size Name:88 ml
This hair dye was rubbish! it didnt even last 2 days! i would not recomend it at all! it didnt even turn the colour it was suppost to.
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67 of 75 people found the following review helpful
4.0 out of 5 stars Super quick delivery, good results 31 July 2010
By D Wells
Verified Purchase
Only ordered this yesterday and it arrived today, very impressed.

The Apple Green dye is the second one I've had to buy, my son has shoulder length very thick hair and needs a whole tub for one application. It's fairly easy to apply with gloves, I used vaseline to stop it staining the skin, and the results where fantastic on his mid blonde hair... but it did fade very quickly (I'd be warned this is typical of green hair dye). So we're reapplying because I've learned a few tips that should keep the colour bright for longer.

After applying the colour, wrap in clingfilm and warm with a hair dryer, dont have the heat too high.
When you rinse the colour out, mix a jug of half water half white wine vinigar, this helps set the colour.
Use water as cool as you can bear, hot water will wash more of the colour away. Put some of the dye in a colour care shampoo that you're going to be using to wash your hair, this will top up the colour a little
and allways remember to use cool water when you wash and the colour should last longer.
La Riche Directions Semi-Permanent Conditioning Hair Colour Apple Green 88ml.
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10 of 11 people found the following review helpful
5.0 out of 5 stars AMAZING 16 July 2012
By Nicole
Colour Name:White Toner| Size Name:88 ml|Verified Purchase
I used this on my orangy/blonde bleached hair and left it on for the recommended time then applied it again and it got rid of all my orange from my hair!! love it
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10 of 11 people found the following review helpful
5.0 out of 5 stars Test First! 8 April 2012
Colour Name:White Toner| Size Name:88 ml|Verified Purchase
This is a great product. It really does what it says on the tin! I would however either; test how intense the result is on a small area first, it can make the very porous tips of over bleached hair turn a bit "lilacish" or take a chance, but don't do it on a day when it really matters! The lilac tint washes out after two washes anyway. My only criticism is that on my hair the colour faded pretty quick the first time, but with continued use; about once a month I can retain the white tone.
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Most Recent Customer Reviews
5.0 out of 5 stars Brilliant need to leave on for a few hours for full effect
Brilliant need to leave on for a few hours for full effect :-) really please with this product I have reordered more
Published 22 hours ago by Didn't work
5.0 out of 5 stars Amazing!!
Beautiful red/pink colour that fades to a lovely hot pink. Can last quite a while depending on how you treat it. Read more
Published 7 days ago by Chloe Coombs
4.0 out of 5 stars Good!
I bought the silver toner and it worked well! My hair hasn't turned out to be silver or anything but it is a great way of getting rid of those orange/yellow tones when you've just... Read more
Published 18 days ago by Ryan
5.0 out of 5 stars Good service
Good as always love directions ! And the posting was really quick came down a. Purple of says after purchase thanks
Published 26 days ago by Miss Martine L Amy
5.0 out of 5 stars great product
This product is amazing!I had tried loreal chalks but they washed out after 2 washings.This one lasts alot.When it fades just a bit ,I just apply again,as it is easy.
Published 27 days ago by maria A
5.0 out of 5 stars Hairdye.
Used lots of similar in the past but its now hard to get hold of.Like the colour and the fact it has a screw on lid is great as I only use a bit at a time to do my fringe so... Read more
Published 1 month ago by jeanette hitchens
5.0 out of 5 stars great item great price!
After bleaching my hair from medium brown I was left with very brassy tones...left this on a few days later for 15minutes and I have white blonde locks at last. Read more
Published 1 month ago by Becky webster
5.0 out of 5 stars Easy to use and inexpensive
The dye is easy to apply. It just goes straight onto wet hair and washes out after just 15 minutes.
Published 1 month ago by Madalyn Salz
5.0 out of 5 stars Only some people can get away with Purple/Blue hair!!
Only some people look good with purple / blue hair.
I've had to bleach my hair white for it to stay in as it doesn't last very long.
Published 1 month ago by Emily
1.0 out of 5 stars NO
Useless. Does not work unless you have totally bleached your hair, would not recommend for anyone with light brown hair. Just washed straight out. DO NOT BUY I REPEAT DO NOT BUY
Published 1 month ago by Holly Robyn Mitchell
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Size: 88 ml | Colour: Lavender