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La Riche Directions Semi-Permanent Hair Colour - 88ml

by Directions
3.9 out of 5 stars  See all reviews (428 customer reviews)

RRP: £7.95
Price: £3.45 (£3.92 / 100 ml)
You Save: £4.50 (57%)
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Size: 88 ml
Colour: Lavender
In stock.
Dispatched from and sold by Vertical9 Limited.
  • Semi-permanent hair colour lasts approximately 4-8 washes
  • Does not require the addition of peroxide
  • Can be mixed with each other, allowing you to create your own unique shade with ease
  • A long lasting, rich dye that work well on most hair types
  • It has a great conditioning effect

Frequently Bought Together

La Riche Directions Lavender Semi-Permanent Hair Colour 88ml + BLACK HAIR TINT BRUSH X 1 + Directions Hair Dye - Violet
Price For All Three: £8.13

These items are dispatched from and sold by different sellers.

Buy the selected items together


Product Description

Size: 88 ml | Colour: Lavender

Product Description

Directions lavender hair dye is a popular purple-pink that looks great with other pinks and purples like Lilac and carnation.
Directions lavender is only recommended for very light bleached hair, if your hair retains any colour after bleaching then you should use a darker shade or pre treat with directions white toner.

Product Description

La Riche Directions semi permanent hair colour comes in 34 intense shades. All our shades can be mixed too, meaning the possibilities are endless.

Product Safety

This product is subject to specific safety warnings
  • Irritating to eyes

Product details

Size: 88 ml | Colour: Lavender
  • Product Dimensions: 5.5 x 5.5 x 7 cm
  • Boxed-product Weight: 82 g
  • Item model number: 4207
  • ASIN: B00AZ1K6DA
  • Date first available at Amazon.co.uk: 16 Jun 2009
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (428 customer reviews)
  • Amazon Bestsellers Rank: 2,073 in Beauty (See Top 100 in Beauty)
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Customer Questions & Answers

Customer Reviews

Most Helpful Customer Reviews
100 of 107 people found the following review helpful
5.0 out of 5 stars Plum Directions Hair dye 15 Feb 2012
By becky m
Colour Name:Plum|Size Name:88 ml
OK so first of, this dye is amazing,however it will be a lot better on pre-bleached hair.
i have naturally dark brown/black hair and bleached it right before applying this hair dye.
the bleach i used didn't work miracles, however that's not what im reviewing.
So, to start with, i seriously suggest i getting a few things before you start.

a tinting brush(some companys are supplying one with the dye , if they dont you can pick on up seriously cheap)

vasaline, not the expensive kind all you need is a "cheap as chips" one that you can pick up

face clarifying lotions or face toner, this is the only thing that i found that will take ALL the dye of your skin(you may want a few cotton balls to go with this)

and the most important thing, GLOVES! do not try and dye your hair without these, you will regret it and once that dye gets on your nails you've got no hope getting it off for a good few days.

and an old towel thats so old its threadbare or one that's already got hair dye all over it

once you have these things your prety mush set
so lets start :)
make sure when your applying this dye in a very easily cleanable area (the dining room with cream carpet was not a good idea!) do not use this with dirty hair, the result will not be right so wash it first with a ph balanced shampoo and towel dry the hair so your hair pores are still open, then coat, and i do mean coat your hairline and neck (and whole face just for good measure) with vasaline, it will get everywhere.
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7 of 7 people found the following review helpful
5.0 out of 5 stars love it 15 Aug 2011
Colour Name:Silver| Size Name:88 ml|Verified Purchase
a friend told me about this product, Im so glad i got it, got the colour ive wanted for ages
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3 of 3 people found the following review helpful
5.0 out of 5 stars Mermaid hair forever 2 Nov 2012
Colour Name:Turquoise| Size Name:88 ml|Verified Purchase
For those who want their hair in a variety of mermaid-like colours without compromising their capilar health, La Riche Directions Semi-Permanent Conditioning Hair Colour is the right and cheap option.
One tip: somebody told me that, instead of applying it on wet hair for 20 minutes between shampoo and conditioner, you should apply it on dry hair for 2 hours before shampooing. I did this, and three weeks later, I still have my hair all turquoise and vivid.
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3 of 3 people found the following review helpful
5.0 out of 5 stars amazing colour! 2 Feb 2012
By Gemma
Colour Name:Turquoise|Size Name:88 ml
I just got my second pot the delivery is super FAST I received my product in two days XD if you have been thinking about getting this colour go for it its GORGEOUS!on bleached hair. Its looks great against black as I just dyed half of my hair. Very pleased and I recommend it 100%
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3 of 3 people found the following review helpful
4.0 out of 5 stars great dye 29 Jan 2010
Colour Name:Poppy Red|Size Name:88 ml
i bought this for my daughter who wanted to try " red hair" Used it on brown hair not bleached. gave a nice red colour.Easy to use, not to messy and lasted about three weeks she was pleased
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4 of 4 people found the following review helpful
5.0 out of 5 stars very satisfied 15 Oct 2012
By julie
Colour Name:Turquoise| Size Name:88 ml|Verified Purchase
fast delivery and low price compare to other temporary hair dye. the color is vibrant and it is easy to apply i love it
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28 of 32 people found the following review helpful
5.0 out of 5 stars great on bleached hair 8 Feb 2010
Colour Name:White Toner|Size Name:88 ml
this product is well worth buying if you have brassy/yellow hair from bleaching it, it tones it to white even though its not perminant it stuck to my hair for weeks washing it almost eveyday even!! fantastic buy and most deffinately buying it again for certain.
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27 of 31 people found the following review helpful
5.0 out of 5 stars Ammmmazinnngg!!!! 1 Feb 2012
By cheryl
Colour Name:White Toner|Size Name:88 ml
This is a magic product! i bleached my hair and it went orangey brassy colour. i used this and kept it on for half and hour, the results are a very light blonde/white colour, but unlucky beacuse its too white for me and i dont suit it :( i would definetly buy again and keep it for a less amount of time to take the brassy out my hair tho. Very pleased.
Definetly buy if you want very blonde/white hair :)
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Most Recent Customer Reviews
1.0 out of 5 stars Am I the only one with this problem? Terrible experience!
So when I researched this brand everyone seemed to think pretty highly of it, and being sick of Manic Panic rubbing off on everything I decided to give it a try. Read more
Published 3 days ago by Merlin
1.0 out of 5 stars One Star
The white toner did nothing at all. (On bleached hair)
Published 4 days ago by Magnus
5.0 out of 5 stars Five Stars
Finally found the perfect red
Published 8 days ago by Nicole
1.0 out of 5 stars Broken bottle no dye inside the tub
I have not used this product as it came smashed and there was only half a tube left so not enough to do all of my hair. Gutted wont order again.
Published 9 days ago by Leanne
5.0 out of 5 stars Five Stars
I would only use the silver as a toner on white or silver/grey hair
Published 9 days ago by Mrs P.
5.0 out of 5 stars great
Exactly what the description say great hair dye would insists to anyone to try the product cause of the cheap cost but great effect.
Published 14 days ago by dale
5.0 out of 5 stars Gorgeous colour
Love this turquoise hair colour. Rich and multi-tonal
Published 18 days ago by Ava
1.0 out of 5 stars Very disappointing and a complete waste of money
Sadly, despite following all the instructions to the letter, this failed to work in any way whatsoever! Read more
Published 18 days ago by MRS A R PRENTICE
5.0 out of 5 stars Worth a buy for topping up your colour
To all the dye-a-holics if you find your hair colour has faded this is the perfect top up but not good for actually dying your hair without bleaching your hair first and I have... Read more
Published 21 days ago by Mica Gore
5.0 out of 5 stars Five Stars
Excellent I will buy again
Published 21 days ago by Elizabeth Glazier
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Size: 88 ml | Colour: Lavender