I have to admit that I was going to buy a more expensive iPhone armband as I thought this one would be too cheap to be any good, but I decided to go for it anyway. My thoughts were almost confirmed when it arrived and it looked vary cheap and only had one side of the velcro strip on it (the plastic "hook" part but not that furry part that the hooks hold onto). However, the material of the band itself acts as the furry part of the velcro and it hold vary well. I have stupid stick arms but this still holds my iPhone 4 to my upper arm vary securely with no worries of falling off. So, for such a cheap price it really is a good product.