What can I say, recently bought a shiny new HD TV and realised I ought to purchase some HDMI cables. Firstly lets be clear. You DO NOT need to spend £60-£100 per cable. Ignore what the sales guy says, remember he's on commision. HDMI is a digital interface, which means cable quality is not a big issue unless your transmitting over very long distances (i.e 100m plus as with the likes of CAT5 Ethernet Signals). Providing the signal gets to the other end it will work as you cant degrade a simple on or off signal, unlike analogoue which does degrade the longer the transmission travels down the cable. The cables are fab. Very good quality and the sound and picture quality are amazing. Why pay £200 for a couple of cables when you can spend £10??? Quick delivery and excellet product 5* easily!