i know this shampoo is designed for the older lady (or gent) who has slivery white hair and wants to make it look its best, but this shampoo can be the best friend of any one who likes to bleach or highlight their hair! if, like me, you know a few basics in hair colouring, then you'll know that it can be hard to get those nice golden to white tones in your hair when bleaching or highlighting it especially when going from really dark hair, and the end result can look brassy and yellow (AKA cheap and nasty!).
Well anyone who has ever looked at a colour wheel (google it) will know that the opposite of yellow is purple! in steps this purple shampoo. its great for banishing those unwanted yellow and brassy tones and leaves you with the bright looking blond you were hoping for!
i originally bought this on recommendation from my hair dresser when i wanted to dye my hair grey/silver, as is the fashion now. i found it very hard to keep the colour once it was what i wanted and thought i had to bleach my hair over and over just to get the colour i wanted. but when i got this id have my hair bleached every so often and a every few days i would leave this shampoo on for a bit and wash it off and it would always magically banish the yellow away without more bleaching and with out any left over purple tint.
hope this is helpful and highly recommended product.