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LOGO Savvy: Top Brand Design Firms Share Their Naming and Identity Strategies
 
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LOGO Savvy: Top Brand Design Firms Share Their Naming and Identity Strategies (Paperback)

by Perry Chua (Author), Dann ILICIC (Author), WOW! Branding (Author)
4.5 out of 5 stars  See all reviews (2 customer reviews)
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Product details

  • Paperback: 192 pages
  • Publisher: Rockport Publishers; illustrated edition edition (1 Oct 2008)
  • Language English
  • ISBN-10: 1592535070
  • ISBN-13: 978-1592535071
  • Product Dimensions: 23.4 x 23.2 x 1.8 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 183,209 in Books (See Bestsellers in Books)

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Product Description

Product Description

After the business plan, the first step for any new company is choosing a name a seemingly simple activity, but one that can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of thebusiness name. Even for the seasoned designer, this is a remarkably difficult task. Logo Savvy helps readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies that have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.


About the Author

WOW! Branding has implemented effective branding strategies for a number of companies to help them attract capital, market share, and employees. Creative Director Perry Chua, and founding partner Dann Ilicic, have been widely recognised with awards from Applied Arts, Summit Creative Awards, and Neenah Paper, among others. Their work has been published internationally in numerous design journals.

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Customer Reviews

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Average Customer Review
4.5 out of 5 stars (2 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
5.0 out of 5 stars Fantastic! Thought provoking and well supported with great designs, 22 Jul 2009
By F. Humberstone (Surrey) - See all my reviews
(REAL NAME)   
I love this book. It's written by designers, for designers and gives plenty of food for thought as well as some interesting case studies. The logo designs are inspiring and the stories behind each ones bring it to life.
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4.0 out of 5 stars Beautiful branding case studies, 7 April 2009
By Si (UK) - See all my reviews
A very good-looking book with a variety of well-illustrated examples of branding challenges and solutions told through interesting stories. I'd like to have seen more theory behind how the names and branding designs were created - less of the 'this is what we did', more of the 'this is why we did it' - but it's a comparatively minor criticism. I'd recommend this to anyone wanting to be inspired by branding designs, from mega-brands right through to niche products.
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