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After the business plan, the first step for any new company is choosing a name a seemingly simple activity, but one that can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of thebusiness name. Even for the seasoned designer, this is a remarkably difficult task. Logo Savvy helps readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies that have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.
About the Author
WOW! Branding has implemented effective branding strategies for a number of companies to help them attract capital, market share, and employees. Creative Director Perry Chua, and founding partner Dann Ilicic, have been widely recognised with awards from Applied Arts, Summit Creative Awards, and Neenah Paper, among others. Their work has been published internationally in numerous design journals.
After the business plan, the first step for any new company is choosing a name a seemingly simple activity, but one that can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of thebusiness name. Even for the seasoned designer, this is a remarkably difficult task. Logo Savvy helps readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies that have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.
About the Author
WOW! Branding has implemented effective branding strategies for a number of companies to help them attract capital, market share, and employees. Creative Director Perry Chua, and founding partner Dann Ilicic, have been widely recognised with awards from Applied Arts, Summit Creative Awards, and Neenah Paper, among others. Their work has been published internationally in numerous design journals.
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92% buy the item featured on this page: LOGO Savvy: Top Brand Design Firms Share Their Naming and Identity Strategies: Top Brand-design Firms Share Their Naming and Identity Strategies £9.09 |
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8% buy Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students (Design Briefs)£11.49 |
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