Developed under the "Simple is the New Smart" concept, the LG G3 is a culmination of consumer research based on LG's product development philosophy, Learning from You. The result is that the G3 has been empowered with the best of what current technology has to offer, providing consumers with a user experience more ambitious than anything offered by LG before.
LG have taken their display experience and furnished the G3 smartphone with a breathtaking Quad HD display. With a pixel density of 538ppi, the screen sets a new viewing standard, producing images that are sharper and clearer than traditional smartphone displays. At 5.5", the G3 boasts a screen ratio of 76.4% with thin bezels all around so the phone feels as comfortable in the hand as a smaller traditional smartphone.
The high resolution display on the G3 also required LG engineers to pair it with battery technology that was just as innovative. The G3 has a 3000 mAh removable battery and advanced optimisation technologies to further maximise battery efficiency. By replacing the metal in the battery cathode with graphite, LG engineers were able to extend the lifespan. The result is a battery that can keep up with the Quad HD display's ultra-high performance without losing steam in the middle of the day.
The G3's advanced 13MP OIS+ camera is designed to quickly and easily capture life's special moments as they occur, not necessarily when you want them to occur. This is made possible with G3's innovative Laser Auto Focus, the first of its kind in the smartphone industry. This technology enables the G3 to capture the best moment (even in low light) by measuring the distance between the subject and the camera using a laser beam. Combined with the proven and popular OIS+ technology first seen in the G Pro 2, the G3 is sure to impress even the most discerning shutterbugs.
The 'Floating Arc' design of the G3, with its ergonomic arch and slim side profile, provides an extremely comfortable grip for everyday one-handed use. The Rear Key continues to anchor LG's innovative design language, with a newly designed power key and volume buttons as well as more premium quality materials and finish. LG have also refined sophisticated technical features and advancements located on the rear by arranging them in a clean and singular layout consistent with the G3's well-balanced design language. The stylish metallic skin with matte finish keeps the G3 looking clean and fingerprint-free.