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LG 37LV550T 37-inch Widescreen Full HD 1080p 100Hz LED Smart Internet TV with Freeview HD

by LG Electronics
4.5 out of 5 stars  See all reviews (62 customer reviews)

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Full HD 1080p
Freeview HD Built In
TruMotion 100Hz
5,000,000:1 Dynamic Contrast Ratio
Picture Wizard II
Intekkigent Sensor
Invisible Speaker (10w + 10w)
Clear Voice II
Smart TV
Smart Energy saving
Smart Share (DLNA, Media Link)
USB 2.0 (DivX HD, MP3, Jpeg play)
4 x HDMI

Is this a gift? Please note that this item ships in its own packaging and cannot be gift-wrapped or concealed.

Important Information

Energy efficiency class

On-mode power consumption
74 Watts

Energy consumption
108 Kilowatt Hours per year, based on the power consumption of the television operating 4 hours per day for 365 days. The actual energy consumption will depend on how the television is used.

Visible screen diagonal
37" / 94 cm

Product details

  • Product Dimensions: 89.6 x 2.6 x 55.3 cm ; 13 Kg
  • Boxed-product Weight: 14 Kg
  • Item model number: 37LV550T
  • ASIN: B004ZC3J7A
  • Date first available at 5 May 2011
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (62 customer reviews)
  • Amazon Bestsellers Rank: 81,822 in Electronics (See Top 100 in Electronics)

Product Description

Product Description

Energy efficiency class:


On-mode power consumption:

74 Watts

Energy consumption:

108 kWh per year, based on the power consumption of the television operating 4 hours per day for 365 days. The actual energy consumption will depend on how the television is used.

Visible screen diagonal:

37 " / 93.98 cm

Manufacturer's Description

The 37LV550T LED Smart TV provides Full HD 1080p picture quality with an ultra slim design which is perfect for hanging on the wall. Also on-board is TruMotion 100Hz and a USB connection for access to your favourite pictures, music and videos. This TV will also save you money off your electricity bills with 40% power consumption saving vs. an LCD TV

Customer Questions & Answers

Customer Reviews

Most Helpful Customer Reviews
136 of 137 people found the following review helpful
5.0 out of 5 stars Awesome ! 8 July 2011
Size Name:37 - inch
I am a 65 year old non-techy who wanted to upgrade my sit-up-and-beg old tv +Sky Freeview/dish, but how very confusing it is with so much choice available and jargon. I was going for a Panasonic plasma but couldn't find a 37" to inspect, and I have heard mixed reports, so after much research I finally settled on this non-reviewed LG model. I'm glad I did.
I summarise my opinion as follows:

*First, an excellent service as usual from Amazon.
*I wanted an up-to-date model incorporating 37" screen, 100MH, LED, Freeview HD. Many that you see are `old' models; this one is May 2011. Always look for the date in Amazon's description.
* Taking it out the box, this is certainly the slimmest TV I have ever seen, and very smart. The solid base is easily attached by 6 small screws.
*I panicked that there was no scart socket but an adaptor is included. The sockets are upwards or sideways fitting so there is minimal affect on the slim profile. Panic no. 2 was when the screen brightness started to fade of its own accord as the outside light faded in the evening but I discovered this auto feature can be switched off (much better).
*The self-tuning started straightaway and soon brought in 80+ Freeview channels and 24 radio stations.
*The HD channels are fine but I really can't see a huge difference between this and SD. I gather that many so-called HD channels don't always broadcast in HD. The advantage varies slightly from channel to channel.
* Most importantly, I cannot fault the picture or sound quality. Awesome. I cannot see any indication of the ripple/blurring of outlines, especially in fast moving scenes, that was a problem with earlier models. I was also relieved that channel-changing is quite quick without that irritating 3-4 second wait.
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31 of 31 people found the following review helpful
By Gc
Size Name:37 - inch
I've been using the tv for a month now and on the whole I'm delighted with it. The only complaints I have are slight niggles and wouldn't prevent me from buying the same tv again, so I'm a happy camper.

So what are the niggles?

When you link the tv with an LG home cinema kit, the tv does not remember the link every time and so you have to set the link between the tv and the home cinema every time you use the tv. They call it Simplink, but it doesn't really work.

More importantly, if you want to use the DLNA feature of the tv you may have a problem. Although I have a LG DLNA server on the same network as the tv, the tv often does not 'see' the DLNA server which is frustrating, and I can't work out why that is even even though I'm fairly good with the tech stuff. My workaround is to get the Home Cinema box to hook up to the DLNA server, which it does 100% of the time. The functionality is the same, but if you don't get another box with DLNA functionality and rely solely on the tv for your DLNA functionality you may be disappointed. This is the biggest drawback and the only feature of the tv that does not do what it should.

The picture is AWESOME, and that's the prime function. It is clear, sharp and with tweaking you can adjust the picture to your own tastes. Photos and videos look great on the tv. I have used the tv speakers occasionally and although they are not as good as a separate system they are nevertheless very acceptable.

I have a Humax freesat box hooked up to the tv and HD looks every bit as great as it should and I have noticed no motion blurring at all with any program or movie.

The built in BBC iPlayer app works very well indeed and I hope a later firmware release will include ITV's and C4's offerings.
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30 of 30 people found the following review helpful
5.0 out of 5 stars Perfectly amazing 22 Sep 2011
Size Name:42 - inch|Verified Purchase
I ordered this TV after much research. Admittedly it would be better if it came with the 'Magic' remote included but other than that it is a fantastic bit of kit. The only assembly needed was 8 screws to attach the base, which took just a few minutes. Plugged in, switched on and waited patently while the auto-tuning process completed its routine and then - WOW! A fantastic picture, amazingly crisp and clear, no shadows, nothing whatsoever to detract from viewing enjoyment. It even vastly improved the images from my ancient DVD player. All in all, I can't sing the praises of this TV enough and even if it was twice the price it would still be a fantastic buy. It had both me and my wife thinking that we must have got new eyes!
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12 of 12 people found the following review helpful
4.0 out of 5 stars Good as a TV, Smart TV features need work 9 Aug 2011
Size Name:32 - inch
An attractive TV, design-wise.

HD (1080i/p) pictures (from Freeview) look fantastic, as they should.

SD pictures (from Freeview) look reasonable within the constraints of the transmission bandwidth used for SD channels, though I think my Freeview PVR (Digital Stream DHR8203U Freeview+ HD, 320GB HDD, 3 x USB, Set-top box with CI Slot) does a better job of upscaling SD to 1080p so I use that when possible. This TV shows some very noticeable pixellation on edges of text on BBC News 24 that doesn't show up so much on the PVR. Still generally quite watchable though.

The "Picture Wizard" set-up tool is very helpful in calibrating the TV for better colour reproduction.

The screen has a nice matt finish, none of this horrible shiny mirror-finish stuff (are you listening, Samsung?), so you can see what's on TV rather than your room and don't get eyestrain.

The remote is mostly easy to use. One complaint, however, is that it's too easy to accidentally press the Guide button when trying to navigate down (I have large fingers), which interrupts use of the user interface.

This TV has no mains off switch, despite LG's claims to energy-efficiency. Disappointing in the 21st century.

As a TV then, it's mostly very good. However, the Smart TV features that I've tried currently leave something to be desired...

DLNA works for a short while but cuts off after about 20 minutes, even using the recommended Nero MediaHome Essentials 4 software that is bundled with the TV (running on Windows Vista). This is with a wired Ethernet connection, so it's not a WiFi issue.
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Most Recent Customer Reviews
5.0 out of 5 stars Excellent Buy
Excellent product at a good price, so I'm a very happy shopper as far as this TV is concerned, it wasn't the most up to date model, but who cares!
Published 17 months ago by Theworkhouse
5.0 out of 5 stars Very pleased with this
No problems. Arrived on time. Good picture. Full HD (1920X1080). Has plenty (4) HDMI inputs. Also has 2 USB 2 inputs and will play music, photos and videos from USB sticks or hard... Read more
Published 17 months ago by Amazon Customer
4.0 out of 5 stars Good but!
Good picture, picks up frequent updates.
But some of what I expected ie being able to see all on demand stuff was foiled by channels updating their end but not on LG side.
Published 18 months ago by mibo
5.0 out of 5 stars Second telly for the dining room.
I like LG stuff anyway, and this nicely compliments the 55" jobber we have in the lounge.

Excellent picture quality, the smart function is useful for iplayer,... Read more
Published 19 months ago by Andrew Parsons
5.0 out of 5 stars great sharp pictures
This device is great, The useful option to connect a usb hard drive to the tv allows you to view a wide range of file types, both images and motion files. Read more
Published 20 months ago by jammy
5.0 out of 5 stars Very happy with this TV
Pro - Good picture, good connectivity
Cons - No Netflix, only 2 USB ports
Note, you can add USB ports with a USB hub although from the factory the 32LV550T does not... Read more
Published 24 months ago by Mr. D. P. Hancock
5.0 out of 5 stars Love my TV
I wanted a new TV and after trawling through endless websites, reviews and talking to shop assistants who are only interested if I am buying there and then... Read more
Published on 12 Jun 2012 by Flanders
4.0 out of 5 stars No wireless Internet out of the box
Everything about the TV is as advertised, so I'm pleased with the unit. However, I do have one significant complaint: this "smart" TV can not make a wireless Internet connection... Read more
Published on 11 Jun 2012 by Mike J.
5.0 out of 5 stars Great TV
I have just upgraded from a Sony Bravia 40" that's about 6 years old.

The LG is super thin, picture quality is good and the sound is pretty good. Read more
Published on 6 Jun 2012 by southpaw
4.0 out of 5 stars good picture, good quality, average internet connectivity
I'm happy with the build quality and picture. My only niggle is that the internet connection is not as fast and stable as it should be. Read more
Published on 19 May 2012 by nl
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