LG 32LV550T 32-inch Widescreen Full HD 1080p 100Hz LED Smart Internet TV with Freeview HD

I am a 65 year old non-techy who wanted to upgrade my sit-up-and-beg old tv +Sky Freeview/dish, but how very confusing it is with so much choice available and jargon. I was going for a Panasonic plasma but couldn't find a 37" to inspect, and I have heard mixed reports, so after much research I finally settled on this non-reviewed LG model. I'm glad I did.
I summarise my opinion as follows:

*First, an excellent service as usual from Amazon.
*I wanted an up-to-date model incorporating 37" screen, 100MH, LED, Freeview HD. Many that you see are `old' models; this one is May 2011. Always look for the date in Amazon's description.
* Taking it out the box, this is certainly the slimmest TV I have ever seen, and very smart. The solid base is easily attached by 6 small screws.
*I panicked that there was no scart socket but an adaptor is included. The sockets are upwards or sideways fitting so there is minimal affect on the slim profile. Panic no. 2 was when the screen brightness started to fade of its own accord as the outside light faded in the evening but I discovered this auto feature can be switched off (much better).
*The self-tuning started straightaway and soon brought in 80+ Freeview channels and 24 radio stations.
*The HD channels are fine but I really can't see a huge difference between this and SD. I gather that many so-called HD channels don't always broadcast in HD. The advantage varies slightly from channel to channel.
* Most importantly, I cannot fault the picture or sound quality. Awesome. I cannot see any indication of the ripple/blurring of outlines, especially in fast moving scenes, that was a problem with earlier models. I was also relieved that channel-changing is quite quick without that irritating 3-4 second wait. I have slight high frequency deafness but with this tv I don't seem to need the volume up in the way that I did with the old set.
* I was pleased to learn that I could separately plug in my Sky box via the scart adaptor so now, if I want, I can easily switch between Sky Freeview and the built in Freeview. This gives me as many channels as I want without monthly outlay.
* The manual is ultra thin too, and perhaps not very comprehensive, but there are 2 CDs which I have not yet played.
* The remote control is well set out and I have just about got the hang of it.
* A word of caution: have you noticed how the salerooms seem to be pushing larger and larger screens? I was going to go for a 42" but now I am glad I did not. I have an 18'x12' living room and even this 37" tends to dominate the corner and risks being too `in your face'. If in doubt, make a cardboard template and judge for yourself. I am also glad I did not mount over the fireplace since I think that viewing on eye-level is much preferable. Otherwise it would certainly be very slim for wall-mounting.
* As I say, I am not a techy and have not yet got to grips with all the additional SMART features etc of this incredible tv, but it looks as if I must now buy a dongle and experiment with the help of my much more technology-intuitive grandson !
* One phones to register the free 1 year guarantee and I got the hard sale to extend this for monthly payments totalling £120. I declined, but it's a gamble isn't it, and if anything goes wrong I doubt if there's anyone around who can cheaply repair these tvs.

Basically, I am very very satisfied and I can think of no negative aspects to report. Maybe the cost seems a little high but not really for this spec. and for an up-to-date model. I won't miss 3D, simply can't see this catching on because you feel detached from your surroundings and having to buy all those sets of spare glasses and buying batteries for them ...ugh....no thanks! I'll wait for projected hologram tv (if I live long enough!)

I hope this helps others who feel at risk of being lost in the maze of telly-choice!

I ordered this TV after much research. Admittedly it would be better if it came with the 'Magic' remote included but other than that it is a fantastic bit of kit. The only assembly needed was 8 screws to attach the base, which took just a few minutes. Plugged in, switched on and waited patently while the auto-tuning process completed its routine and then - WOW! A fantastic picture, amazingly crisp and clear, no shadows, nothing whatsoever to detract from viewing enjoyment. It even vastly improved the images from my ancient DVD player. All in all, I can't sing the praises of this TV enough and even if it was twice the price it would still be a fantastic buy. It had both me and my wife thinking that we must have got new eyes!

I've been using the tv for a month now and on the whole I'm delighted with it. The only complaints I have are slight niggles and wouldn't prevent me from buying the same tv again, so I'm a happy camper.

So what are the niggles?

When you link the tv with an LG home cinema kit, the tv does not remember the link every time and so you have to set the link between the tv and the home cinema every time you use the tv. They call it Simplink, but it doesn't really work.

More importantly, if you want to use the DLNA feature of the tv you may have a problem. Although I have a LG DLNA server on the same network as the tv, the tv often does not 'see' the DLNA server which is frustrating, and I can't work out why that is even even though I'm fairly good with the tech stuff. My workaround is to get the Home Cinema box to hook up to the DLNA server, which it does 100% of the time. The functionality is the same, but if you don't get another box with DLNA functionality and rely solely on the tv for your DLNA functionality you may be disappointed. This is the biggest drawback and the only feature of the tv that does not do what it should.

The picture is AWESOME, and that's the prime function. It is clear, sharp and with tweaking you can adjust the picture to your own tastes. Photos and videos look great on the tv. I have used the tv speakers occasionally and although they are not as good as a separate system they are nevertheless very acceptable.

I have a Humax freesat box hooked up to the tv and HD looks every bit as great as it should and I have noticed no motion blurring at all with any program or movie.

The built in BBC iPlayer app works very well indeed and I hope a later firmware release will include ITV's and C4's offerings.

My Apple tv works very nicely with the tv, movies, photos etc all look amazing.

Tv's are now at the hub of any media setup and the LG does not disappoint, the built in smart features all work well, DLNA excepted.

Overall it's a great tv, exceptional value for money since you get a set of features and a picture quality that would cost you far more in other brands. If you buy it you will not be disappointed, especially if you hook up a media orientated box to take care of your music, videos and photos interface with your PC etc.

I have a similar size full HD panasonic tv elsewhere, this knocks the spots off it!