First off, you've probably clicked on this link already knowing LG are an accomplished company, with a proven track record; they offer products that are both great to look at, but also have the guts to be some of the best products in whatever area, and this TV is no different.
LG have taken all the basics, made them the best they can, and then topped it off with a sleek, sexy design. There have been issues raised about the sound, but its not that much of an issue to worry about. The picture is stunning, both for HD channels, digital freeview and for the Xbox 360.
My first aim was to get the slightly larger 37" 1080p model LG 37LG6000 - 37" Widescreen 1080P Full HD LCD TV - With Freeview
but it was much too big for my living room - if you sit anything over 12ft away consider that model. Anything under - get this one.
If the credit crunch is putting you off the 'pricier' end of the LCD television market, or you've done some measurements and found that anything larger than a 32" model would look silly in your living room, I'd highly recommend this TV.
(p.s. Shop around and you can get it for 399!)