I nearly purchased this from Sainsbury's... I was able to read it from cover to cover in under a minute. It saved me from wasting my money purchasing a hard back advertisement feature on amazon.
Do your kids a favour, let them sign up to lego club, it's free to subscribe and they will recieve a free magazine 4 or 5 times a year. This annual is nothing more than a hardback version of one of those free magazines. It is only slightly thicker than than the magazine, but that is probably because it contains more full page images of latest lego models that seems to me to be nothing more than an advertisement feature aimed to incourage kids to nag their parents to buy more lego products. Personally, I am not prepared to spend 4.99 to be nagged at, when I can sign my kids up for regular free magazines and be nagged at without paying that extra cost!