I travel a lot with my work. I have tried many different kind of luggage tags. I have used plastic ones that seem to get snapped/broken easily, and other leather ones.
I ordered the red colour of this particular item - to give me a tag that would stand-out on the luggage carousel (on occasion I have even forgotten which colour of suitcase i weas carrying eg dark blue, grey or maroon)
The quality of the product is great. They are well made, sturdy, and the strap is substantial. I also like that the strap is not too long - it will fit on my suitcase or bag and not trail too far. Sometimes with a longer strap I find that either the tag hangs off the handle a long way, or the strap has a lot of slack and the stiffness of the strap can even tend to open the buckle.
These ones seem ideal.
The strap is quite short and supple. For me this is a "plus".
In fact the leather of both the tag and the strap feels substantial but supple - which is adding to how well they stand up to the rigours of luggage handling I thiunk.
I definitely recommend these.
(unfortunately, when I wanted to order a few more, the "red" is no longer available - the seller tells me that the manufacturer has for some reason discontined the red colour. This is a real shame as even the seller told me that the red was very popular. I still ordered more, but in brown - the quality is just as good).