I had an Australian friend coming to visit me here in the UK, after they had been travelling for months away from all home comforts (and tastes)
So I thought I would get them something for that 'home away from home' experience. Now I know that 99.9% of Australians really do go nuts for Vegemite...though as a Brit I have no idea why ;) I don't even like Marmite so this product clearly doesn't appeal to me.
But I saw Vegemite on Amazon, possibly the last place I expected to find it. And I decided to get some for my friend, hoping that when they were able to have some on their toast for brekkie at my house that they would feel at home and happy.
I mis-judged how much my friend actually LOVES this stuff! As soon as I showed it to them it was used on a sandwich, then toast, then another sandwich. In the course of 2 days they'd used it for 5 meals!! Haha, I think they were very happy :)
I let them take the rest of the jar and will pass the link to buying it on Amazon to them also, so when they inevitably run out (quickly a the current rate of consumption!) they can get themselves some more for while they are still living so far from home.
All in all it made an Aussie who was far from home very happy - I was glad to be able to purchase this in the UK, it was worth it.