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Kotler on Marketing : How to Create, Win, and Dominate Markets
Kotler on Marketing : How to Create, Win, and Dominate Markets
Philip Kotler
Average Customer Review: 4.8 out of 5 stars  See all reviews (5)
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5.0 out of 5 stars Great practical marketing insights 28 Nov 2002
Reviewer: Mag Sabine Lücker (see more about me) (Graz, Österreich)
Easy to read, no boring theoretical modells but marketing knowledge that is easily understood and can be implemented immediately. Analysis and evaluation questionnaires for the own company included. Very useful for managers, who need a quick insight into marketing or update their knowledge.  Read More

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