- Hardcover: 257 pages
- ISBN-10: 0684850338
- ASIN: B000062UI5
- Product Dimensions: 23.6 x 15.7 x 2.5 cm
- Average Customer Review: 4.8 out of 5 stars See all reviews (5 customer reviews)
- Amazon Bestsellers Rank: 5,664,164 in Books (See Top 100 in Books)
- See Complete Table of Contents
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First Sentence
AS THE WORLD spins into the next millennium, both citizens and businesses wonder what is ahead. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
AS THE WORLD spins into the next millennium, both citizens and businesses wonder what is ahead. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Great practical marketing insights,
By
This review is from: Kotler on Marketing: How to Create, Win and Dominate Markets (Hardcover)
Easy to read, no boring theoretical modells but marketing knowledge that is easily understood and can be implemented immediately. Analysis and evaluation questionnaires for the own company included. Very useful for managers, who need a quick insight into marketing or update their knowledge.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Excellent overview of marketing,
By
This review is from: Kotler on Marketing (Hardcover)
Worth every star. Kotler has created a digestible masterpiece. Excellent overview of all the details of marketing and their interfaces towards other departments in a business, in a form that is still readable for the busy modern manager. Far from the lenghty university textbooks Kotler is famous for. Anybody can start here, regardless of their function, if they want to acquire an informed opinion about markets.
4 of 4 people found the following review helpful:
4.0 out of 5 stars
CEO's would do well to read this,
By A Customer
This review is from: Kotler on Marketing (Hardcover)
A good book- as you would expect - very relevant to CEOS's and MD's as well as the professional marketers.It's full of practical help but also the type of probing questions all of us should be asking in our business whether large or small. Some of the case studies are a bit old hat and mainly feature American organisations which is a shame and I must admit that I felt a bit let down by the one chapter at the back on Internet and technology. Having said all this though the book made me look again at our marketing strategy to see where we might improve , which is no bad thing
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