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Know Your Onions: Graphic Design [Paperback]

Drew de Soto
4.8 out of 5 stars  See all reviews (33 customer reviews)
RRP: 14.99
Price: 11.59 & FREE Delivery in the UK. Details
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Frequently Bought Together

Know Your Onions: Graphic Design + The A - Z of Visual Ideas: How to Solve any Creative Brief + How to be a Graphic Designer, Without Losing Your Soul
Price For All Three: 39.05

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Product details

  • Paperback: 208 pages
  • Publisher: BIS Publishers B.V.; 1 edition (30 Jan 2012)
  • Language: English
  • ISBN-10: 9063692587
  • ISBN-13: 978-9063692582
  • Product Dimensions: 19.8 x 15 x 1.3 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Bestsellers Rank: 2,426 in Books (See Top 100 in Books)

More About the Author

Drew de Soto is the founder (2000) and Creative Director of Navig8 and has gone on to work with some of the most influential UK organisations, these include the British Council, the UK Government, international charities and brands.

Drew has contributed to Policy Connect, the UK think tank that works with parliamentarians, business and the public sector to help improve government policy.

He runs an independent gallery (Nancy Victor) in central London, spent a fair few years on stage as a comedian, performing in clubs and theatres ranging from the Comedy Store in Leicester Square to shows in Hong Kong and beyond. Drew has written comedy sketches for Comic Relief and three radio plays.

Drew is the author of Know Your Onions: Graphic Design, Know Your Onions: Web Design and What to put in your portfolio: Graphic Design.

Know Your Onions: Graphic Design will be running as a short course at Middlesex University (London) from September 2013.

He has a bald head, a ridiculous moustache and enjoys a scotch and a cigar - and not taking life too seriously.

He lives in central London with his wife and son.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews

4.8 out of 5 stars
4.8 out of 5 stars
Most Helpful Customer Reviews
20 of 21 people found the following review helpful
4.0 out of 5 stars I wish I had read this 10 years ago 17 Feb 2012
By Claire
Format:Paperback
As with all graphic design books I buy (and I buy a lot!) I bought Know your Onions because I liked the look and feel of it. Beautiful binding, excellent stock and some sexy typography - it's a gorgeous book. However, I hadn't actually expected to learn much from it. I thought I knew it all having worked in the graphic design industry for 10+ years.

Turns out I didn't know it all. The author is not only extremely knowledgeable in his field but he also has some excellent time-saving tips that I never would have thought of using. I especially enjoyed the section on the principles of typography.

I would recommend this book to anyone in the design industry whether they're starting out or have been in the industry a lifetime. There's still plenty to learn as I just have.
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3 of 3 people found the following review helpful
By Lindsay
Format:Paperback
A modest, intelligently written and beautifully put together book on the design process that is instantly accessible and packs a powerful creative punch - whatever your level of expertise.

Reading this book, it's like having a one to one tutorial with the author. Warm, witty and full of tips that can only come from experience, I found it hard to put down. Not only was I instantly engaged with the content but I also found myself actively starting to think in a different way.

I would highly recommend this book to anyone involved in - or interested in - the design process, whether a fully fledged creative or talented amateur: you certainly won't be disappointed - and could learn a lot.
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9 of 10 people found the following review helpful
5.0 out of 5 stars I love this book! 26 July 2012
Format:Paperback|Verified Purchase
This book is so much more than I expected. As mentioned in one of the previous reviews, I agree that it is like talking to an experienced designer, picking his brains. And yes, he is witty.

The binding is beautiful, the quality of paper inside too. I will read this book from cover to cover and keep it by my desk.

Thanks for sharing 25 years of experiences Mr de Soto.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Worth buying! 12 Mar 2014
Format:Paperback
Would highly recommend this book, wish I'd read it when I was at university. Easy to follow, written with a sense of humour and some really useful hints and tips.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Brilliant 7 Mar 2014
By JK
Format:Paperback|Verified Purchase
I love this book, even the texture and feel is cool, its well thought out. Great read and some super tips, I actually got it for the advice on how to deal with print setup etc. A cracking buy for any designer whatever their field. I have ordered the new one on portfolio/interviews, can't wait to read it. Also awaiting stock on Web Design book. Quality Book.
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6 of 7 people found the following review helpful
Format:Paperback
This is not a traditional reference book or a `How to' guide.

What it is, is a very enlightening overview of the whole design process, where the author shares his experiences in a lighthearted yet informative manner. Know Your Onions: Graphic Design covers all the disciplines that the modern designer now has to deal with on a daily basis, breaking them down into small bite-sized sections, before finishing each chapter with a useful recap.

As an old design dog myself, I didn't (want to) believe that I could be taught any new tricks... how wrong I was. This book has enabled me to step back and look at my own design processes, eliminate some of my bad habits, discover new time saving tips and increase my knowledge, especially with regard to typography.

I would recommend this book to anybody who is serious about becoming a better designer or if you are taking your first steps into the design industry, it should form an essential part of your toolkit.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great ideas 14 Feb 2014
Format:Paperback|Verified Purchase
Really easy to understand even if you're not a designer.
Loved the look and feel of the book - really demonstrated the title.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Nuggets of Knowledge 7 Feb 2014
Format:Paperback|Verified Purchase
Invaluable pearls of wisdom and nuggets of knowledge for any graphic designer, young or old. I regularly refer to it in moments of doubt or indecision. Nice size and lovely tactile design too. HIghly recommended
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Most Recent Customer Reviews
5.0 out of 5 stars Only just started reading but love it.
Full of great tips. Great for learning tricks of the trade, which as a young designer is essential. I recommend to anyone who is interested in Graphic Design, new or experienced!
Published 21 hours ago by Matt
5.0 out of 5 stars Great book for experienced and new designers
This is defiantly a must for any designer. There are useful hints and tips for everyone from Junior to Senior designer. Great price and excellent quality finish.
Published 1 month ago by Charlotte Brown
5.0 out of 5 stars Biblical
Excellent in every conceivable way. Very easy to read, stuffed full of tips, guidance and witty bits. Buy it. Now.
Published 3 months ago by Sir Tubb
5.0 out of 5 stars Genius!
This book is wonderful!!

It looks amazing - it even has a pocket in the back! It's taught me more than spending 2 years at art school ever did! Read more
Published 3 months ago by Charlie
5.0 out of 5 stars Great advice, great read, great book
I'm a damn fine stand-up comedian, not a graphic designer. Drew is a damn fine graphic designer, and it turns out a damn fine comedian. If only you knew the truth. Read more
Published 6 months ago by Bestie
4.0 out of 5 stars Know Your Onions- Drew de Soto
[...]

Great book, review on blog site. Small, light read, full of tips and tricks from the industry. Written in a nice informal chatty manner.
Published 8 months ago by NF.LSON
5.0 out of 5 stars Handy manual for any graphic designer
I am not sure about the strapline, "How to think like a creative, act like a businessman and design like a God", but I can say that this is an excellent book. Read more
Published 8 months ago by GOTTON
5.0 out of 5 stars A great read for marketeers and designers alike
Like all other reviews I can highly recommend Know Your Onions. I work in marketing so I wasn't sure it would be the right book for me. Read more
Published 9 months ago by Pat
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