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Know Your Onions: Graphic Design: How to Think Like a Creative, Act Like a Businessman and Design Like a God Paperback – 3 Feb 2014


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Product details

  • Paperback: 184 pages
  • Publisher: Bis Publishers; 1 edition (3 Feb 2014)
  • Language: English
  • ISBN-10: 9063692587
  • ISBN-13: 978-9063692582
  • Product Dimensions: 19.8 x 15 x 1.3 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (44 customer reviews)
  • Amazon Bestsellers Rank: 7,850 in Books (See Top 100 in Books)

More About the Author

Drew de Soto is the founder (2000) and Creative Director of Navig8 and has gone on to work with some of the most influential UK organisations, these include the British Council, the UK Government, international charities and brands.

Drew has contributed to Policy Connect, the UK think tank that works with parliamentarians, business and the public sector to help improve government policy.

He runs an independent gallery (Nancy Victor) in central London, spent a fair few years on stage as a comedian, performing in clubs and theatres ranging from the Comedy Store in Leicester Square to shows in Hong Kong and beyond. Drew has written comedy sketches for Comic Relief and three radio plays.

Drew is the author of Know Your Onions: Graphic Design, Know Your Onions: Web Design and What to put in your portfolio: Graphic Design.

Know Your Onions: Graphic Design will be running as a short course at Middlesex University (London) from September 2013.

He has a bald head, a ridiculous moustache and enjoys a scotch and a cigar - and not taking life too seriously.

He lives in central London with his wife and son.

Inside This Book (Learn More)
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Customer Reviews

4.8 out of 5 stars
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Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Lindsay on 7 Nov 2013
Format: Paperback
A modest, intelligently written and beautifully put together book on the design process that is instantly accessible and packs a powerful creative punch - whatever your level of expertise.

Reading this book, it's like having a one to one tutorial with the author. Warm, witty and full of tips that can only come from experience, I found it hard to put down. Not only was I instantly engaged with the content but I also found myself actively starting to think in a different way.

I would highly recommend this book to anyone involved in - or interested in - the design process, whether a fully fledged creative or talented amateur: you certainly won't be disappointed - and could learn a lot.
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29 of 31 people found the following review helpful By Claire on 17 Feb 2012
Format: Paperback
As with all graphic design books I buy (and I buy a lot!) I bought Know your Onions because I liked the look and feel of it. Beautiful binding, excellent stock and some sexy typography - it's a gorgeous book. However, I hadn't actually expected to learn much from it. I thought I knew it all having worked in the graphic design industry for 10+ years.

Turns out I didn't know it all. The author is not only extremely knowledgeable in his field but he also has some excellent time-saving tips that I never would have thought of using. I especially enjoyed the section on the principles of typography.

I would recommend this book to anyone in the design industry whether they're starting out or have been in the industry a lifetime. There's still plenty to learn as I just have.
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3 of 3 people found the following review helpful By Bestie on 12 Oct 2013
Format: Paperback Verified Purchase
I'm a damn fine stand-up comedian, not a graphic designer. Drew is a damn fine graphic designer, and it turns out a damn fine comedian. If only you knew the truth.
I had an idea for a book and had used various online sites to try and turn my idea into a reality. They only took me so far. Drew and his book took me further. His insider knowledge on the industry as well as his thorough knowledge of graphic design and running a graphic design business is outstanding and laid out extremely clearly in his book. Plus he made me laugh. Once out loud on the tube. Heads turned to see what funny book I was reading. A book on graphic design? Who would have thought it? The biggest thing is realising the stuff that you see looks good on a page but don't know why. Drew explains it all and how to do it. So, hopefully, my book, because of Drew's, may find its way into the big wide world.
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10 of 11 people found the following review helpful By wonkylens on 26 July 2012
Format: Paperback Verified Purchase
This book is so much more than I expected. As mentioned in one of the previous reviews, I agree that it is like talking to an experienced designer, picking his brains. And yes, he is witty.

The binding is beautiful, the quality of paper inside too. I will read this book from cover to cover and keep it by my desk.

Thanks for sharing 25 years of experiences Mr de Soto.
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2 of 2 people found the following review helpful By Laura nash on 12 Mar 2014
Format: Paperback
Would highly recommend this book, wish I'd read it when I was at university. Easy to follow, written with a sense of humour and some really useful hints and tips.
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2 of 2 people found the following review helpful By JK on 7 Mar 2014
Format: Paperback Verified Purchase
I love this book, even the texture and feel is cool, its well thought out. Great read and some super tips, I actually got it for the advice on how to deal with print setup etc. A cracking buy for any designer whatever their field. I have ordered the new one on portfolio/interviews, can't wait to read it. Also awaiting stock on Web Design book. Quality Book.
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1 of 1 people found the following review helpful By Ruth Gibbins on 14 Feb 2014
Format: Paperback Verified Purchase
Really easy to understand even if you're not a designer.
Loved the look and feel of the book - really demonstrated the title.
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1 of 1 people found the following review helpful By Gary Hanna on 7 Feb 2014
Format: Paperback Verified Purchase
Invaluable pearls of wisdom and nuggets of knowledge for any graphic designer, young or old. I regularly refer to it in moments of doubt or indecision. Nice size and lovely tactile design too. HIghly recommended
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