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Know Your Onions: Graphic Design: How to Think Like a Creative, Act Like a Businessman and Design Like a God [Paperback]

Drew de Soto
4.8 out of 5 stars  See all reviews (40 customer reviews)

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Product details

  • Paperback: 184 pages
  • Publisher: Bis Publishers; 1 edition (3 Feb 2014)
  • Language: English
  • ISBN-10: 9063692587
  • ISBN-13: 978-9063692582
  • Product Dimensions: 1.3 x 14.6 x 19.7 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (40 customer reviews)
  • Amazon Bestsellers Rank: 4,486 in Books (See Top 100 in Books)

More About the Author

Drew de Soto is the founder (2000) and Creative Director of Navig8 and has gone on to work with some of the most influential UK organisations, these include the British Council, the UK Government, international charities and brands.

Drew has contributed to Policy Connect, the UK think tank that works with parliamentarians, business and the public sector to help improve government policy.

He runs an independent gallery (Nancy Victor) in central London, spent a fair few years on stage as a comedian, performing in clubs and theatres ranging from the Comedy Store in Leicester Square to shows in Hong Kong and beyond. Drew has written comedy sketches for Comic Relief and three radio plays.

Drew is the author of Know Your Onions: Graphic Design, Know Your Onions: Web Design and What to put in your portfolio: Graphic Design.

Know Your Onions: Graphic Design will be running as a short course at Middlesex University (London) from September 2013.

He has a bald head, a ridiculous moustache and enjoys a scotch and a cigar - and not taking life too seriously.

He lives in central London with his wife and son.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews

4.8 out of 5 stars
4.8 out of 5 stars
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
By Lindsay
Format:Paperback
A modest, intelligently written and beautifully put together book on the design process that is instantly accessible and packs a powerful creative punch - whatever your level of expertise.

Reading this book, it's like having a one to one tutorial with the author. Warm, witty and full of tips that can only come from experience, I found it hard to put down. Not only was I instantly engaged with the content but I also found myself actively starting to think in a different way.

I would highly recommend this book to anyone involved in - or interested in - the design process, whether a fully fledged creative or talented amateur: you certainly won't be disappointed - and could learn a lot.
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27 of 29 people found the following review helpful
4.0 out of 5 stars I wish I had read this 10 years ago 17 Feb 2012
By Claire
Format:Paperback
As with all graphic design books I buy (and I buy a lot!) I bought Know your Onions because I liked the look and feel of it. Beautiful binding, excellent stock and some sexy typography - it's a gorgeous book. However, I hadn't actually expected to learn much from it. I thought I knew it all having worked in the graphic design industry for 10+ years.

Turns out I didn't know it all. The author is not only extremely knowledgeable in his field but he also has some excellent time-saving tips that I never would have thought of using. I especially enjoyed the section on the principles of typography.

I would recommend this book to anyone in the design industry whether they're starting out or have been in the industry a lifetime. There's still plenty to learn as I just have.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Great advice, great read, great book 12 Oct 2013
By Bestie
Format:Paperback|Verified Purchase
I'm a damn fine stand-up comedian, not a graphic designer. Drew is a damn fine graphic designer, and it turns out a damn fine comedian. If only you knew the truth.
I had an idea for a book and had used various online sites to try and turn my idea into a reality. They only took me so far. Drew and his book took me further. His insider knowledge on the industry as well as his thorough knowledge of graphic design and running a graphic design business is outstanding and laid out extremely clearly in his book. Plus he made me laugh. Once out loud on the tube. Heads turned to see what funny book I was reading. A book on graphic design? Who would have thought it? The biggest thing is realising the stuff that you see looks good on a page but don't know why. Drew explains it all and how to do it. So, hopefully, my book, because of Drew's, may find its way into the big wide world.
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10 of 11 people found the following review helpful
5.0 out of 5 stars I love this book! 26 July 2012
Format:Paperback|Verified Purchase
This book is so much more than I expected. As mentioned in one of the previous reviews, I agree that it is like talking to an experienced designer, picking his brains. And yes, he is witty.

The binding is beautiful, the quality of paper inside too. I will read this book from cover to cover and keep it by my desk.

Thanks for sharing 25 years of experiences Mr de Soto.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Worth buying! 12 Mar 2014
Format:Paperback
Would highly recommend this book, wish I'd read it when I was at university. Easy to follow, written with a sense of humour and some really useful hints and tips.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Brilliant 7 Mar 2014
By JK
Format:Paperback|Verified Purchase
I love this book, even the texture and feel is cool, its well thought out. Great read and some super tips, I actually got it for the advice on how to deal with print setup etc. A cracking buy for any designer whatever their field. I have ordered the new one on portfolio/interviews, can't wait to read it. Also awaiting stock on Web Design book. Quality Book.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great ideas 14 Feb 2014
Format:Paperback|Verified Purchase
Really easy to understand even if you're not a designer.
Loved the look and feel of the book - really demonstrated the title.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Nuggets of Knowledge 7 Feb 2014
Format:Paperback|Verified Purchase
Invaluable pearls of wisdom and nuggets of knowledge for any graphic designer, young or old. I regularly refer to it in moments of doubt or indecision. Nice size and lovely tactile design too. HIghly recommended
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Most Recent Customer Reviews
5.0 out of 5 stars A great source of advice for anyone starting out in design
A great source of advice for anyone starting out in design, or even seasoned professionals looking to pick up a few new tips along the way. Read more
Published 23 days ago by A Victor
5.0 out of 5 stars Amazing read!!
I wanted to tell people how good this book actually is! I wish that I could have read this when I first started my degree rather than my final year as it has been a joy to read... Read more
Published 1 month ago by Emily
5.0 out of 5 stars Great
very well written and presented
Published 2 months ago by Marco
5.0 out of 5 stars Super informative and easy to read - cannot put this book down
I bought this book to help me with a couple of personal projects and to give me an insight into design. Read more
Published 2 months ago by Rachael Hill
5.0 out of 5 stars A must have for any graphic designer out there
This book is a must have for every graphic designer out there, whether you're just starting out or you're at the top of your career. Read more
Published 3 months ago by Miss R Sommer
5.0 out of 5 stars Cannot put it down!
None of the usual mind numbingly boring stuff you usually see in design books, after a quick skim and read of one or two sections that caught my interest I've found myself unable... Read more
Published 3 months ago by Stephen
5.0 out of 5 stars How to think like a creative, act like a businessman and design like a...
“How to think like a creative, act like a businessman and design like a God” – Although I can’t claim to have acquired a resulting godlike design prowess, I have to give this... Read more
Published 4 months ago by diocletian9
5.0 out of 5 stars Only just started reading but love it.
Full of great tips. Great for learning tricks of the trade, which as a young designer is essential. I recommend to anyone who is interested in Graphic Design, new or experienced!
Published 4 months ago by Matt
5.0 out of 5 stars Great book for experienced and new designers
This is defiantly a must for any designer. There are useful hints and tips for everyone from Junior to Senior designer. Great price and excellent quality finish.
Published 5 months ago by Charlotte Brown
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