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Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business Paperback – 20 Aug 2009


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Product details

  • Paperback: 256 pages
  • Publisher: Headline Business Plus (20 Aug. 2009)
  • Language: English
  • ISBN-10: 0755319516
  • ISBN-13: 978-0755319510
  • Product Dimensions: 15.2 x 0.3 x 22.9 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Bestsellers Rank: 203,970 in Books (See Top 100 in Books)

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Product Description

Book Description

KNOW ME, LIKE ME, FOLLOW ME is the template for doing business online. Much has been written about online and Web 2.0 but this is one of the first books to be written by a network founder and expert

From the Author

Writing this book has been the most rewarding experience of my life (well second to marriage and children). I have loved every minute of this. When I started I was in awe of all authors, now I have completed it I am so thrilled to join the ranks of published experts.
My intention as I wrote this was to help people move their lives in a positive direction by feeling in control of how they can earn money and create personal security. The social networking world is a huge shift in society and we are on the cusp of this societal change.
I want the book to feel like a conversation with a good friend, it should warm you, inspire you and comfort you. All of us have uniqueness about us, all of us can generate attraction on the internet and all of us can create a reputation and a legacy. I hope once you have read this you will know more about how to be successful in business and perhaps be inspired to create a personal online brand that will bring you emotional and financial wealth


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Customer Reviews

3.5 out of 5 stars

Most Helpful Customer Reviews

19 of 21 people found the following review helpful By Hj Townsend on 20 Jun. 2010
Format: Paperback Verified Purchase
I read this book and was left feeling disappointed. I expected a book on leading edge thinking around social media and social networking, but practical at the same time, from one of the pioneers in social networking.

I finished the book knowing a huge amount about Penny & Thomas Power, and their struggle to build ecademy to what it is today - and my respect for what the two of them has built is now very high. I didn't feel that I had learnt much about how to use social networking in my business life.

The book meanders, and lacks style and structure.

If you want a basic primer on how to use social networking, I would recommend Guy Clapperton's book - how to blog, tweet and link your way to business success. If you want a strategic book on how to use social networking, I would recommend '33 million people in the room' by Juliette Power.
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23 of 26 people found the following review helpful By Inga Erkmane on 24 Jan. 2010
Format: Paperback
From a promising subtitle "What online social networking means for you and your business" and majority of rather good reviews I expected much more. But the book appeared to be a complete disappointment and pure self-promotion of the author and her business. Seemed that even all/most of the case studies are surrounded around Ecademy.
Also author's idea on building wide networks by all means, not caring whether you know the people or not, sounded rather strange, but that's just different opinions.
I wish I stopped at least at page 50, when I already felt that the book leads to nowhere; however, had a hope that there must be some valuable advice. I was wrong.
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2 of 2 people found the following review helpful By tosh malone on 27 Nov. 2010
Format: Paperback
It was a generally good book. A gentle intro to this arena for somebody, like me, who's quite new to all this. However, it could've, and should've gone further. I felt that the book was only just getting going by the end and that it was too "gushy" almost to the point that it compromised the integrity of the author, and when combined with the relentless plugging of the authors business, did require some patience to carry on with.
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Format: Paperback
I have never felt compelled to write a review before but this book wasted my time.

Disregarding the fact this book is a huge ploy to gain more uses of the said social network, it is not worth the time of reading it nor the money of buying it. The most used word seems to be the name of the network it is promoting, which is ironic as the book mentions on occasions about 'self-publication' not 'self-promotion' to which I see this book as the latter.

I bought this book as I work in marketing and read 3 or 4 books a month on social sciences. There are far far better books out there with actual relevant, simulation information that is true food for thought. I took away nothing from this book. It fills over 200 pages talking about very little. The things it does mention like 'you have to give, share, know you customers, find the right ones in the right place' are fundamental principals of marketing anyway, only an idiot would this not occur to.

It is clearly outdated and carries undertones of resentment toward other particular social media sites.

I had to read the book to the end as I can't not finish a book just incase there is a revelation at the end. There is not. The 'know me' 'like me' 'follow me' chapters are reserved, oddly I find, right for the very end and are short, despite being the subject matter. I can sum up the only bit of information that might be relevant for the novice social media marketer 'be a giver' - hopefully that should save you the hassle of actually buying and reading this book.
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5 of 6 people found the following review helpful By Neil Benson on 18 Jan. 2010
Format: Paperback
To be honest, I hadn't heard of Ecademy since 1999 and thought it had disappeared. Reading Penny Power's book wasn't at all what I expected (despite reading a free chapter online). This book is mostly an autobiography that conveys the importance of social network to the 40+ year old consultants out there who aren't already online. For those of us already using LinkedIn, Facebook, YouTube, Ning or SocialGo to build our social networks and businesses then there is nothing to learn here. The writing is heart-felt but simplistic and patronising at times, and the key insights are blindingly obvious. The main lesson I took away was: first mover advantage means nothing -- Ecademy had a hugh headstart over LinkedIn but was under-funded through the choice of its founders and as a result it was unable to execute quickly enough to succeed.
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20 of 25 people found the following review helpful By T. Hansen on 27 Sept. 2009
Format: Paperback
I was really looking forward to this book after the nice reviews, but must sadly admit, that there was not one true insight into communities. It is a long story about the author's success, with how great she has done, and what fantastic people she has met on the way - unfortunately with very little relevance to any other situation.

Let me sum the book up for you: Take care of your network, and the network will take care of you.

Unfortunately it took the author 242 pages to tell, and even more unfortunately I spend a couple of days looking for further insight!
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32 of 40 people found the following review helpful By Mitch on 22 Oct. 2009
Format: Paperback
Having witnessed some of Mrs Power's other attempts at written communication I would give this book a wide berth. All of her work displays the intellectual rigour of an 8 year old - a fact made all the more inexplicable when one considers that she gets a ghostwriter to churn this stuff out. I feel sorry for the ghostwriter slightly more than I do for the people who may read this nonsense.
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