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Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business [Paperback]

Penny Power , Thomas Power
3.4 out of 5 stars  See all reviews (30 customer reviews)

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Book Description

20 Aug 2009

Guide to understanding the online environment from expert author who created the world's first online business network.

In 1998, long before Facebook existed and the year that launched, Penny Power conceived, planned and set up the world's first online business network. Penny is driven by her desire to connect business people for the common good. Under her guidance, Ecademy has grown to over 270,000 members worldwide and continues to grow at a rate of 15,000 new members each month. KNOW ME, LIKE ME, FOLLOW ME sets out Penny's compelling vision of how we should do business.

Product details

  • Paperback: 256 pages
  • Publisher: Headline Business Plus (20 Aug 2009)
  • Language: English
  • ISBN-10: 0755319516
  • ISBN-13: 978-0755319510
  • Product Dimensions: 23 x 16 x 2 cm
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Bestsellers Rank: 425,928 in Books (See Top 100 in Books)

More About the Author

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Product Description

Book Description

KNOW ME, LIKE ME, FOLLOW ME is the template for doing business online. Much has been written about online and Web 2.0 but this is one of the first books to be written by a network founder and expert

From the Author

Writing this book has been the most rewarding experience of my life (well second to marriage and children). I have loved every minute of this. When I started I was in awe of all authors, now I have completed it I am so thrilled to join the ranks of published experts.
My intention as I wrote this was to help people move their lives in a positive direction by feeling in control of how they can earn money and create personal security. The social networking world is a huge shift in society and we are on the cusp of this societal change.
I want the book to feel like a conversation with a good friend, it should warm you, inspire you and comfort you. All of us have uniqueness about us, all of us can generate attraction on the internet and all of us can create a reputation and a legacy. I hope once you have read this you will know more about how to be successful in business and perhaps be inspired to create a personal online brand that will bring you emotional and financial wealth

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
19 of 21 people found the following review helpful
Format:Paperback|Verified Purchase
I read this book and was left feeling disappointed. I expected a book on leading edge thinking around social media and social networking, but practical at the same time, from one of the pioneers in social networking.

I finished the book knowing a huge amount about Penny & Thomas Power, and their struggle to build ecademy to what it is today - and my respect for what the two of them has built is now very high. I didn't feel that I had learnt much about how to use social networking in my business life.

The book meanders, and lacks style and structure.

If you want a basic primer on how to use social networking, I would recommend Guy Clapperton's book - how to blog, tweet and link your way to business success. If you want a strategic book on how to use social networking, I would recommend '33 million people in the room' by Juliette Power.
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23 of 26 people found the following review helpful
1.0 out of 5 stars Disappointing self-promotion 24 Jan 2010
From a promising subtitle "What online social networking means for you and your business" and majority of rather good reviews I expected much more. But the book appeared to be a complete disappointment and pure self-promotion of the author and her business. Seemed that even all/most of the case studies are surrounded around Ecademy.
Also author's idea on building wide networks by all means, not caring whether you know the people or not, sounded rather strange, but that's just different opinions.
I wish I stopped at least at page 50, when I already felt that the book leads to nowhere; however, had a hope that there must be some valuable advice. I was wrong.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Very good social media guide 20 Sep 2011
Essential for individuals to have a personal brand, whether they have a business or just want to have a corporate career.

This book outlines the reasons for having a personal brand. It goes through in general terms the steps of building a personal brand so that the book can be used by anyone who wants to build one. The most important point I got out of this book is to explore yourself to find out your true passion and you can find your niche.

The important message outlined in this book is to be open to new people, make friends with them and to support them and your contacts whenever possible.

One must not use social media without going through this book unless one likes to make mistakes that many people make.
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1 of 1 people found the following review helpful
3.0 out of 5 stars Could've done more 27 Nov 2010
It was a generally good book. A gentle intro to this arena for somebody, like me, who's quite new to all this. However, it could've, and should've gone further. I felt that the book was only just getting going by the end and that it was too "gushy" almost to the point that it compromised the integrity of the author, and when combined with the relentless plugging of the authors business, did require some patience to carry on with.
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31 of 39 people found the following review helpful
1.0 out of 5 stars This book proves there is no cure for stupid 22 Oct 2009
By Mitch
Having witnessed some of Mrs Power's other attempts at written communication I would give this book a wide berth. All of her work displays the intellectual rigour of an 8 year old - a fact made all the more inexplicable when one considers that she gets a ghostwriter to churn this stuff out. I feel sorry for the ghostwriter slightly more than I do for the people who may read this nonsense.
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19 of 24 people found the following review helpful
1.0 out of 5 stars Disappointing 27 Sep 2009
I was really looking forward to this book after the nice reviews, but must sadly admit, that there was not one true insight into communities. It is a long story about the author's success, with how great she has done, and what fantastic people she has met on the way - unfortunately with very little relevance to any other situation.

Let me sum the book up for you: Take care of your network, and the network will take care of you.

Unfortunately it took the author 242 pages to tell, and even more unfortunately I spend a couple of days looking for further insight!
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4 of 5 people found the following review helpful
2.0 out of 5 stars A long, rambling biography 18 Jan 2010
To be honest, I hadn't heard of Ecademy since 1999 and thought it had disappeared. Reading Penny Power's book wasn't at all what I expected (despite reading a free chapter online). This book is mostly an autobiography that conveys the importance of social network to the 40+ year old consultants out there who aren't already online. For those of us already using LinkedIn, Facebook, YouTube, Ning or SocialGo to build our social networks and businesses then there is nothing to learn here. The writing is heart-felt but simplistic and patronising at times, and the key insights are blindingly obvious. The main lesson I took away was: first mover advantage means nothing -- Ecademy had a hugh headstart over LinkedIn but was under-funded through the choice of its founders and as a result it was unable to execute quickly enough to succeed.
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24 of 31 people found the following review helpful
1.0 out of 5 stars No Stars Wanted 13 Sep 2009
Format:Paperback|Verified Purchase
This was a huge disappointment. It is poorly written in a meandering style that is repetitive and demonstrates a fatal paucity of ideas.
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Most Recent Customer Reviews
1.0 out of 5 stars This book is outdated and a cheap attempt to advertise
I have never felt compelled to write a review before but this book wasted my time.

Disregarding the fact this book is a huge ploy to gain more uses of the said social... Read more
Published 8 months ago by Carmen Charles
5.0 out of 5 stars Wisdom
Penny has been in the world of the Internet since 1998. It was fascinating to read her story and reflections.
Published 19 months ago by Ms. Jane Knight
4.0 out of 5 stars Know me Like me Follow me, but with another 'how to' book in hand
It is very difficult to write a detailed 'how to' book that has any value for a sustained period of time. Read more
Published on 3 Sep 2011 by Elton
1.0 out of 5 stars Contains spoilers
I could not read past the 20th page for the fact that the book lacks a general purpose in what it is trying to convey. Read more
Published on 30 Nov 2010 by Vaishakh Nadgir
1.0 out of 5 stars Don't know me, don't like me, definitely don't follow me
I'm afraid to say I stopped reading this book at page 18. These are my reasons:
- The sources of information on known psychologists are referenced from Wikipedia
-... Read more
Published on 2 Nov 2010 by zephyrweb
4.0 out of 5 stars A bit too much fluff
I must admit that I am a somewhat impatient reader when it comes to non-fiction: I just want to get right to the meat of the topic. Read more
Published on 28 Jun 2010 by P. Bensky
5.0 out of 5 stars A must have for anyone looking to be successful on the long term with...
I'm a social media trainer, and run trainings several times a month at Heathrow. I am always looking for sources of inspiration and read most of the books that come on the... Read more
Published on 16 Jun 2010 by G. Debauchez
5.0 out of 5 stars Well worth reading
I enjoyed this book and I learnt a great deal from it. A good primer for those like me who feel that they do not know nearly enough about Social Media. Read more
Published on 23 Feb 2010 by PN Thornton
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