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KitchenAid has progressed considerably since it launched the first domestic stand mixer, a classic iconic shape of the early 20th century, designed by one of the great American style gurus, Egmont Arens, back in 1937. There is now a complete KitchenAid Artisan Collection that looks equally stylish and is made with the same attention to detail as it always was. The Collection is available in the widest range of colours on the market and includes a host of beautiful, functional appliances including a blender, toaster, espresso maker, burr grinder and food processor, as well as the original mixer. All of the products have the same tactile, 'retro' look, with solid knobs, buttons and smooth curved lines. Every item in the KitchenAid Collection is still assembled by hand from reassuringly solid die-cast metal parts, receiving the individual attention to detail vital to ensuring top performance and quality.
KitchenAid stands for beautiful design, reliability, efficiency and effectiveness, built to look and feel good, but also built for function and hard work.