That shy and retiring KISS player has written a book about his favourite topic - himself. Gene is an engaging self made millionaire megalomaniac who has virtually written a blueprint for the American Dream: If you work hard enough and long enough, you will get what you want. From humble beginnings in Israel, his family moved to America where he became enamoured alarmingly quick to the land of plenty and it's potential. You can't keep a good man down when it comes to either money or women: he appears to have seen more naked women than the average gynaecologist and believes there is no such thing as too much money in the bank. Shy? Retiring? He's not shy and despite being in his Sixties he certainly won't be retiring just yet.
Perhaps I've read the book a tad too quickly, but a couple of points evaded me: Given his Jewish mother's experiences during the war, why did he tactlessly adopt the Waffen SS runes for the double S in the KISS logo? Also, whilst giving auditions for guitarists he turned down a black guitarist whom he felt wouldn't fit the overall band image. Seeing as they wore more make up than found in Superdrug, who would know or care? White audiences had previously accepted the Jimi Hendrix Experience, The Equals, Booker T & The MGs, Sly & The Family Stone with no fuss. Just an observation: I don't believe Gene had acted with any deliberate prejudice, just single minded ambition with no tact or consideration.
These minor quibbles aside, It's an entertaining read even if like me you know nothing whatsoever about KISS at all. The music is irrelevant: he could have been in politics or banking and been the same lovable egomaniac with a hunger for money and the good life. Rock & roll may just be a means to an end. Gene is basically exercising his work ethic to push a highly successful but questionably unimaginative product like cornflakes (as does the music business). Those who have warmed to him in Rock School can dip in this autobiography with confidence. Go on. He needs the money.