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Killer Web Content: Make the Sale, Deliver the Service, Build the Brand [Kindle Edition]

Gerry McGovern (Author)

4.3 out of 5 stars See all reviews (16 customer reviews) |

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Length: 225 pages
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Product Description

Review

"Content-not fancy graphics-sells your product on your website. Read this book and apply it. We did". Maurice Coleman, Head of Commercial Strategy, Aer Lingus "Gerry McGovern's "Killer Web Content" is a must read for marketing and communications professionals who crave the ultimate results for their online presence. Not only is "Killer Web Content" educational and informational, it's an entertaining and useful collection of tips and techniques where you'll find both insight and inspiration to create web sites that talk to your audience in a language they want to hear." Karen O'Brien, Siemens Corporation. Manager, Web Content "An easy read and I would recommend it as a helpful guide for anyone who wishes to conduct a critical audit of their internet presence... A sleeves-rolled-up, helpful book that tells you that a website is a specialised publication that requires just as much editorial care as a newspaper or magazine. Financial World (December 2006) 'This short, sparky primer uncovers value in a neglected business asset.' Director (January 2007)

Maurice Coleman, Head of Commercial Strategy, Aer Lingus

"Content--not fancy graphics--sells your product on your website.
Read this book and apply it. We did".

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Product details

Format: Kindle Edition
File Size: 1943 KB
Print Length: 225 pages
Page Numbers Source ISBN: 071367704X
Publisher: A&C BLACK (1 July 2011)
Sold by: Amazon Media EU S.� r.l.
Language English
ASIN: B005Z1CV2O
Text-to-Speech: Enabled

Average Customer Review: 4.3 out of 5 stars See all reviews (16 customer reviews)

Amazon Bestsellers Rank: #245,818 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Customer Reviews

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Most Helpful Customer Reviews

13 of 15 people found the following review helpful

More killer and less filler please 12 Aug 2007

By cescob

Format:Paperback

I found this book to be quite poor. I bought it based on the recommendation of Amazon readers (most gave the book 5 stars). The problem I found was that the book talks about writing killer content (and not filler content), but the book itself is guilty of this as it contains loads of filler content and hardly any "killer" content (i.e. what I bought the book for in the first place).

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7 of 8 people found the following review helpful

Practical guidance on the hard work of good content 12 Dec 2006

By P. O'Beirne Systems Ltd

Format:Paperback

Gerry has a blog with sensible views on web marketing and his new book "Killer Web Content" focuses precisely on the important feature of web sites. OK, there are a few basic hygiene factors for web sites such as page title and seeded related key words, but really the whole point is content and how it is delivered to meet the needs of the visitor to the page. He tells you 'less is more', i.e. cut the filler. Switch the focus away from your own PR to what the customer wants: "Your customers have a small set of words that summarize what they care about. Find those words, and you're half way to success". Larry English, the Data Quality expert, would support Gerry on why you need to replace the generic term 'users' with more precise role names.

Gerry's book is full of direct, no-nonsense advice. He tells you as much what to stop doing as what to do. Writing about the words that customers care about, he gives you practical tools and plans to do this. Of course, he covers blogs, search engine behaviour, quotes from real life case studies, and mercilessly analyses real web sites. It's good, I'm glad I bought it.

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16 of 19 people found the following review helpful

Warning, Nothing New here 23 May 2007

By A. J. Ellingsen

Format:Paperback

Unfortunately the only good about this book is the title which made me buy it. Its very academic and brings nothing new to the table, the first half of the book is mostly about how important "killer" web content seems like he is marketing himself and the industry more than giving practical advice. The second half i supposed to be more practical, but in my opinion it fails again to provide simple and practical useful tips that can be put in action. Its very academic and it seems this guy has little hands on experience in the actual field.

The best thing about this book is the title, if i was you i would have chosen to invest my cash elsewhere.

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Most Recent Customer Reviews

Killer by name, killer by nature

I have been working in content for 3 years and have picked up many marketing,social media etc books at the library but there had never been one i'd read cover to cover until this. Read more

Published 4 months ago by Oliver Gwynne, Digital Content Manager at Make Mine Media

Killer not Filler!

I Finished reading "Killer Web Content" yesterday. If all my CIM text
books were that practical and readable, then the whole course would have
been a whole lot more... Read more

Published 17 months ago by katyboo

book review

Overall it was a good well presented book about creating good web content. I rarely buy this type of book, as I'm not fond of graphs and statistics . Read more

Published on 13 Feb 2010 by J. Connelly

Good grounding

When you are building or managing a website it is easy to lose focus on who the customer is, it can be difficult to see the wood for the trees. Read more

Published on 9 May 2008 by R Walker

Cut the filler - what is your success criteria?

In terms of managing a website - this is the book to read first before you start.

It really makes you think about what is the purpose of your website, who is your... Read more

Published on 9 May 2008 by Rbeards

Best I've read for advice on web content that works

There's a lot being written about writing for the web, but much of it isn't backed up by hard evidence. Read more

Published on 3 Jan 2008 by Beverley Moore

Killer Web Content drives value for your business

The premise of McGovern's simple, effective book is that there is value to be exploited for marketers who understand that 'the Web runs on content' and that it's a small percentage... Read more

Published on 29 Dec 2007 by P. Shemilt

Top book on the subject

I've read other books on the subject and this is easily the best. It is readable, thought provoking and I think, brilliant. Read more

Published on 10 July 2007 by John M

The mistakes we make in building web sites

Every now and again you come upon a book which deserves repeated reading. This is one such book. In fact the first three chapters are a book in themselves. Read more

Published on 19 Jun 2007 by Mr. Maurice Coleman

Excellent book - can't recommend this highly enough!

This book is by far the best book on web copywriting I've ever bought. It's very comprehensive, covering everything you need to know if you are involved in website copywriting. Read more

Published on 12 Jun 2007 by Yvonne O'neill

Popular Highlights

(What's this?)

Who Cares? 2. Is it Compelling? 3. Is it Clear? 4. Is it Complete? 5. Is it Concise? 6. Is it Correct? &quote;

Highlighted by 6 Kindle users

Web paragraphs should ideally be 70 words or fewer, which is roughly four sentences. Always start the paragraph with the strongest sentence and start the strongest sentence with the strongest careword. &quote;

Highlighted by 5 Kindle users

The people who really matter to you are task driven and time starved. Keep it simple: relentlessly focus on the task. &quote;

Highlighted by 5 Kindle users

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