Killer Web Content: Make the Sale, Deliver the Service, Build the Brand [Paperback]

"Content-not fancy graphics-sells your product on your website. Read this book and apply it. We did". Maurice Coleman, Head of Commercial Strategy, Aer Lingus "Gerry McGovern's "Killer Web Content" is a must read for marketing and communications professionals who crave the ultimate results for their online presence. Not only is "Killer Web Content" educational and informational, it's an entertaining and useful collection of tips and techniques where you'll find both insight and inspiration to create web sites that talk to your audience in a language they want to hear." Karen O'Brien, Siemens Corporation. Manager, Web Content "An easy read and I would recommend it as a helpful guide for anyone who wishes to conduct a critical audit of their internet presence... A sleeves-rolled-up, helpful book that tells you that a website is a specialised publication that requires just as much editorial care as a newspaper or magazine. Financial World (December 2006) 'This short, sparky primer uncovers value in a neglected business asset.' Director (January 2007)

"Content--not fancy graphics--sells your product on your website.
Read this book and apply it. We did".

"Gerry McGovern's "Killer Web Content" is a must read for
marketing and communications professionals who crave the ultimate results
for their online presence. Not only is "Killer Web Content" educational
and informational, it's an entertaining and useful collection of tips and
techniques where you'll find both insight and inspiration to create web
sites that talk to your audience in a language they want to hear."

"An easy read and I would recommend it as a helpful guide for
anyone who wishes to conduct a critical audit of their internet
presence... A sleeves-rolled-up, helpful book that tells you that a website
is a specialised publication that requires just as much editorial care as a
newspaper or magazine.

'This short, sparky primer uncovers value in a neglected business
asset.'

On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: * provide visitors to their website with the right content at just the right time * write compelling Web content that users really respond to and want more of * make sure their website has the best possible chance of getting into the first page of search results * understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.

"After you've bought your copy, make sure you write your name inside the cover, because this is a book others will want to borrow. I'm planning to buy several additional copies, because I know I'm going to be lending this book to everyone I know who has a Web site. I suggest you do the same."
Jared M. Spool, co-Author, Web Site Usability: A Designer's Guide

"No one communicates the vision and value of killer Web content with as much compelling clarity and insight as Gerry McGovern. He combines the strategic imperative with uncommon sense when it comes to putting it into practice. This is as close to the definitive Web manifesto as you'll get!"
David Shaw, Asia-Pacific Brand & Communications Manager, HP Services, Hewlett-Packard Company

"Excellent! Informative, concise, funny in places, full of good ideas and suggestions!"
Ian Balfour, Chief Executive Officer, New Zealand Institute of Management

"Genius! Gerry McGovern gets it! If you read ONE book on managing a Web site, this is it. Killer Web Content is chock full of essential advice. And it's even done with humor. A must read for any Web manager in any organization, large or small, government or private."
Bev Godwin, Director, FirstGov.gov: The U.S. Government's Official Web Portal

"Gerry McGovern's Killer Web Content is a must read for marketing and communications professionals who crave the ultimate results for their online presence. "
Karen O'Brien, Siemens Corporation. Manager, Web Content

"If you have heard Gerry give a workshop, you need this book to get all the details. If you haven't heard Gerry, then buy this book and imagine what you are missing. My costumers are delighted with Gerry’s workshops and I am sure that they will like this book as much."
Intranet Consultant Kurt Kragh Sørensen, IntraTeam, Denmark

"Content—not fancy graphics—sells your product on your Web site. Read this book and apply it. We did."
Maurice Coleman, Head of Commercial Strategy, Aer Lingus

"Killer Web Content does what no other literature so far has been able to do — it proves, in detail, the value of well-written Web content. That is also why this should be read by everyone from Web editors to marketing directors. Place a copy on the CEO’s desk as well."
Fredrik Wackå, founder, Corporateblogging.com

Gerry McGovern is managing partner at a consultancy that focuses on maximising value from Web content. He has been involved in the Internet since 1994, and has worked on Internet assignments in 35 countries. Gerry has published four books on Web content.