Killer Web Content
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"Content-not fancy graphics-sells your product on your website. Read this book and apply it. We did". Maurice Coleman, Head of Commercial Strategy, Aer Lingus "Gerry McGovern's "Killer Web Content" is a must read for marketing and communications professionals who crave the ultimate results for their online presence. Not only is "Killer Web Content" educational and informational, it's an entertaining and useful collection of tips and techniques where you'll find both insight and inspiration to create web sites that talk to your audience in a language they want to hear." Karen O'Brien, Siemens Corporation. Manager, Web Content "An easy read and I would recommend it as a helpful guide for anyone who wishes to conduct a critical audit of their internet presence... A sleeves-rolled-up, helpful book that tells you that a website is a specialised publication that requires just as much editorial care as a newspaper or magazine. Financial World (December 2006) 'This short, sparky primer uncovers value in a neglected business asset.' Director (January 2007)
Maurice Coleman, Head of Commercial Strategy, Aer Lingus
"Content--not fancy graphics--sells your product on your website.
Read this book and apply it. We did".
Read this book and apply it. We did".
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Most Helpful Customer Reviews
13 of 15 people found the following review helpful:
1.0 out of 5 stars
More killer and less filler please,
By cescob "cescob" (spain) - See all my reviews
This review is from: Killer Web Content: Make the Sale, Deliver the Service, Build the Brand (Paperback)
I found this book to be quite poor. I bought it based on the recommendation of Amazon readers (most gave the book 5 stars). The problem I found was that the book talks about writing killer content (and not filler content), but the book itself is guilty of this as it contains loads of filler content and hardly any "killer" content (i.e. what I bought the book for in the first place).
7 of 8 people found the following review helpful:
5.0 out of 5 stars
Practical guidance on the hard work of good content,
By
This review is from: Killer Web Content: Make the Sale, Deliver the Service, Build the Brand (Paperback)
Gerry has a blog with sensible views on web marketing and his new book "Killer Web Content" focuses precisely on the important feature of web sites. OK, there are a few basic hygiene factors for web sites such as page title and seeded related key words, but really the whole point is content and how it is delivered to meet the needs of the visitor to the page. He tells you 'less is more', i.e. cut the filler. Switch the focus away from your own PR to what the customer wants: "Your customers have a small set of words that summarize what they care about. Find those words, and you're half way to success". Larry English, the Data Quality expert, would support Gerry on why you need to replace the generic term 'users' with more precise role names.
Gerry's book is full of direct, no-nonsense advice. He tells you as much what to stop doing as what to do. Writing about the words that customers care about, he gives you practical tools and plans to do this. Of course, he covers blogs, search engine behaviour, quotes from real life case studies, and mercilessly analyses real web sites. It's good, I'm glad I bought it.
16 of 19 people found the following review helpful:
1.0 out of 5 stars
Warning, Nothing New here,
By
This review is from: Killer Web Content: Make the Sale, Deliver the Service, Build the Brand (Paperback)
Unfortunately the only good about this book is the title which made me buy it. Its very academic and brings nothing new to the table, the first half of the book is mostly about how important "killer" web content seems like he is marketing himself and the industry more than giving practical advice. The second half i supposed to be more practical, but in my opinion it fails again to provide simple and practical useful tips that can be put in action. Its very academic and it seems this guy has little hands on experience in the actual field.
The best thing about this book is the title, if i was you i would have chosen to invest my cash elsewhere.
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