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Killer Web Content: Make the Sale, Deliver the Service, Build the Brand Paperback – 27 Nov 2006


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Killer Web Content: Make the Sale, Deliver the Service, Build the Brand + The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers + The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online
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Product details

  • Paperback: 220 pages
  • Publisher: A & C Black Publishers Ltd (27 Nov. 2006)
  • Language: English
  • ISBN-10: 071367704X
  • ISBN-13: 978-0713677041
  • Product Dimensions: 17.1 x 1.2 x 23.2 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Bestsellers Rank: 107,611 in Books (See Top 100 in Books)

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Review

"An easy read and I would recommend it as a helpful guide for
anyone who wishes to conduct a critical audit of their internet
presence... A sleeves-rolled-up, helpful book that tells you that a website
is a specialised publication that requires just as much editorial care as a
newspaper or magazine. -- Financial World (December 2006)

"Content--not fancy graphics--sells your product on your website.
Read this book and apply it. We did". -- Maurice Coleman, Head of Commercial Strategy, Aer Lingus

"Gerry McGovern's "Killer Web Content" is a must read for
marketing and communications professionals who crave the ultimate results
for their online presence. Not only is "Killer Web Content" educational
and informational, it's an entertaining and useful collection of tips and
techniques where you'll find both insight and inspiration to create web
sites that talk to your audience in a language they want to hear." -- Karen O'Brien, Siemens Corporation. Manager, Web Content

'This short, sparky primer uncovers value in a neglected business
asset.' -- Director (January 2007)

Essential reading for those eager for best practices in developing and delivering content on the Web. -- Suzanne Sowinska, Manager, Content Publishing Excellence, Microsoft Corporation

From the Inside Flap

"After you've bought your copy, make sure you write your name inside the cover, because this is a book others will want to borrow. I'm planning to buy several additional copies, because I know I'm going to be lending this book to everyone I know who has a Web site. I suggest you do the same."
Jared M. Spool, co-Author, Web Site Usability: A Designer's Guide

"No one communicates the vision and value of killer Web content with as much compelling clarity and insight as Gerry McGovern. He combines the strategic imperative with uncommon sense when it comes to putting it into practice. This is as close to the definitive Web manifesto as you'll get!"
David Shaw, Asia-Pacific Brand & Communications Manager, HP Services, Hewlett-Packard Company

"Excellent! Informative, concise, funny in places, full of good ideas and suggestions!"
Ian Balfour, Chief Executive Officer, New Zealand Institute of Management

"Genius! Gerry McGovern gets it! If you read ONE book on managing a Web site, this is it. Killer Web Content is chock full of essential advice. And it's even done with humor. A must read for any Web manager in any organization, large or small, government or private."
Bev Godwin, Director, FirstGov.gov: The U.S. Government's Official Web Portal

"Gerry McGovern's Killer Web Content is a must read for marketing and communications professionals who crave the ultimate results for their online presence. "
Karen O'Brien, Siemens Corporation. Manager, Web Content

"If you have heard Gerry give a workshop, you need this book to get all the details. If you haven't heard Gerry, then buy this book and imagine what you are missing. My costumers are delighted with Gerry’s workshops and I am sure that they will like this book as much."
Intranet Consultant Kurt Kragh Sørensen, IntraTeam, Denmark

"Content—not fancy graphics—sells your product on your Web site. Read this book and apply it. We did."
Maurice Coleman, Head of Commercial Strategy, Aer Lingus

"Killer Web Content does what no other literature so far has been able to do — it proves, in detail, the value of well-written Web content. That is also why this should be read by everyone from Web editors to marketing directors. Place a copy on the CEO’s desk as well."
Fredrik Wackå, founder, Corporateblogging.com


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Most Helpful Customer Reviews

7 of 8 people found the following review helpful By P. O'Beirne Systems Ltd on 12 Dec. 2006
Format: Paperback
Gerry has a blog with sensible views on web marketing and his new book "Killer Web Content" focuses precisely on the important feature of web sites. OK, there are a few basic hygiene factors for web sites such as page title and seeded related key words, but really the whole point is content and how it is delivered to meet the needs of the visitor to the page. He tells you 'less is more', i.e. cut the filler. Switch the focus away from your own PR to what the customer wants: "Your customers have a small set of words that summarize what they care about. Find those words, and you're half way to success". Larry English, the Data Quality expert, would support Gerry on why you need to replace the generic term 'users' with more precise role names.

Gerry's book is full of direct, no-nonsense advice. He tells you as much what to stop doing as what to do. Writing about the words that customers care about, he gives you practical tools and plans to do this. Of course, he covers blogs, search engine behaviour, quotes from real life case studies, and mercilessly analyses real web sites. It's good, I'm glad I bought it.
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1 of 1 people found the following review helpful By Rbeards on 9 May 2008
Format: Paperback
In terms of managing a website - this is the book to read first before you start.

It really makes you think about what is the purpose of your website, who is your audience, what do they want to do on your site and how can you make it as easy as possible for them to do those things.

All common sense and simple stuff, but these are always the 2 hardest things to do.

Knowing what your success criteria is for your site is essential, be it generating sales, giving people information, letting people have their say about your organisation.

Once you know what your success criteria is - you can work backwards from there and create a killer website.

This book is a must for people serious about managing a website.
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1 of 1 people found the following review helpful By R Walker on 9 May 2008
Format: Paperback
When you are building or managing a website it is easy to lose focus on who the customer is, it can be difficult to see the wood for the trees.

This book helps you re-focus on the important aspect of looking at your site from the customers perspective.

To those that have read similar books or been on web marketing and optimisation courses there is probably little or nothing new in the content of this book, but I would recommend it to anyone as sometimes we all get so engrossed looking at the big picture that we forget the simple basics.
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13 of 16 people found the following review helpful By cescob on 12 Aug. 2007
Format: Paperback
I found this book to be quite poor. I bought it based on the recommendation of Amazon readers (most gave the book 5 stars). The problem I found was that the book talks about writing killer content (and not filler content), but the book itself is guilty of this as it contains loads of filler content and hardly any "killer" content (i.e. what I bought the book for in the first place).
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By J. Connelly on 13 Feb. 2010
Format: Paperback
Overall it was a good well presented book about creating good web content. I rarely buy this type of book, as I'm not fond of graphs and statistics . he laboured the point a bit, that content is it..
and eventually out came the graphs and statistics. But seriously my main point is that , if you have not really given the contents of designing your website, too much thought I think it is a great book.
I had one to one tuition with apple-mac tutors on how to design my website which covered most of the stuff, and I learned pretty quickly that less is more. I'm still not there yet, but learning is a process.
I would recommend it to anyone, who is not a techno or nerd, someone who wants straight facts to help them maintain a good business, from that point of view it was great..
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16 of 20 people found the following review helpful By A. J. Ellingsen on 23 May 2007
Format: Paperback
Unfortunately the only good about this book is the title which made me buy it. Its very academic and brings nothing new to the table, the first half of the book is mostly about how important "killer" web content seems like he is marketing himself and the industry more than giving practical advice. The second half i supposed to be more practical, but in my opinion it fails again to provide simple and practical useful tips that can be put in action. Its very academic and it seems this guy has little hands on experience in the actual field.

The best thing about this book is the title, if i was you i would have chosen to invest my cash elsewhere.
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Format: Paperback
I have been working in content for 3 years and have picked up many marketing,social media etc books at the library but there had never been one i'd read cover to cover until this. I instantly went on ebay and bought it.

I have never found myself nodding along to a book so much. The advice in here is solid, is explained in an interesting and informative way, and can help anybody with their content on their website.

I especially liked the part where gerry talks about how organisations get "the youngest, least senior,least well paid" person to write or make their content which has been true of many organisations I've talked to. This book demonstrates that good content distributed properly will help grow your business.

I heartily recommend.
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3 of 4 people found the following review helpful By mb99 on 6 Jan. 2007
Format: Paperback
I've read a few books about web content and website management over the years, including some of Gerry McGovern's previous works. Some are good, some ok, many terrible. This is the first book where I feel a real maturity has been reached. Gerry totally gets it. He focuses on the real issues impacting sites with pin point accuracy, and offers real, tested solutions to fix them. If you follow the suggestions in this book your site *will* improve, and by improve, I don't mean something fuzzy, but I mean help you achieve real, measurable business goals. I learnt a lot from this book and will no doubt continue to.

The back cover of the book says if you only buy one book, make it this one. I couldn't agree more.
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