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Killer Web Content: Make the Sale, Deliver the Service, Build the Brand [Paperback]

Gerry McGovern
4.3 out of 5 stars  See all reviews (16 customer reviews)
RRP: 19.99
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Book Description

27 Nov 2006
On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: * provide visitors to their website with the right content at just the right time * write compelling Web content that users really respond to and want more of * make sure their website has the best possible chance of getting into the first page of search results * understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.

Frequently Bought Together

Killer Web Content: Make the Sale, Deliver the Service, Build the Brand + The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online + Content Strategy for the Web (Voices That Matter)
Price For All Three: 49.47

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Product details

  • Paperback: 220 pages
  • Publisher: A & C Black Publishers Ltd (27 Nov 2006)
  • Language: English
  • ISBN-10: 071367704X
  • ISBN-13: 978-0713677041
  • Product Dimensions: 23.2 x 17.3 x 1.1 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Bestsellers Rank: 100,319 in Books (See Top 100 in Books)

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Product Description


"An easy read and I would recommend it as a helpful guide for
anyone who wishes to conduct a critical audit of their internet
presence... A sleeves-rolled-up, helpful book that tells you that a website
is a specialised publication that requires just as much editorial care as a
newspaper or magazine. -- Financial World (December 2006)

"Content--not fancy graphics--sells your product on your website.
Read this book and apply it. We did". -- Maurice Coleman, Head of Commercial Strategy, Aer Lingus

"Gerry McGovern's "Killer Web Content" is a must read for
marketing and communications professionals who crave the ultimate results
for their online presence. Not only is "Killer Web Content" educational
and informational, it's an entertaining and useful collection of tips and
techniques where you'll find both insight and inspiration to create web
sites that talk to your audience in a language they want to hear." -- Karen O'Brien, Siemens Corporation. Manager, Web Content

'This short, sparky primer uncovers value in a neglected business
asset.' -- Director (January 2007)

Essential reading for those eager for best practices in developing and delivering content on the Web. -- Suzanne Sowinska, Manager, Content Publishing Excellence, Microsoft Corporation

From the Inside Flap

"After you've bought your copy, make sure you write your name inside the cover, because this is a book others will want to borrow. I'm planning to buy several additional copies, because I know I'm going to be lending this book to everyone I know who has a Web site. I suggest you do the same."
Jared M. Spool, co-Author, Web Site Usability: A Designer's Guide

"No one communicates the vision and value of killer Web content with as much compelling clarity and insight as Gerry McGovern. He combines the strategic imperative with uncommon sense when it comes to putting it into practice. This is as close to the definitive Web manifesto as you'll get!"
David Shaw, Asia-Pacific Brand & Communications Manager, HP Services, Hewlett-Packard Company

"Excellent! Informative, concise, funny in places, full of good ideas and suggestions!"
Ian Balfour, Chief Executive Officer, New Zealand Institute of Management

"Genius! Gerry McGovern gets it! If you read ONE book on managing a Web site, this is it. Killer Web Content is chock full of essential advice. And it's even done with humor. A must read for any Web manager in any organization, large or small, government or private."
Bev Godwin, Director, The U.S. Government's Official Web Portal

"Gerry McGovern's Killer Web Content is a must read for marketing and communications professionals who crave the ultimate results for their online presence. "
Karen O'Brien, Siemens Corporation. Manager, Web Content

"If you have heard Gerry give a workshop, you need this book to get all the details. If you haven't heard Gerry, then buy this book and imagine what you are missing. My costumers are delighted with Gerry’s workshops and I am sure that they will like this book as much."
Intranet Consultant Kurt Kragh Sørensen, IntraTeam, Denmark

"Content—not fancy graphics—sells your product on your Web site. Read this book and apply it. We did."
Maurice Coleman, Head of Commercial Strategy, Aer Lingus

"Killer Web Content does what no other literature so far has been able to do — it proves, in detail, the value of well-written Web content. That is also why this should be read by everyone from Web editors to marketing directors. Place a copy on the CEO’s desk as well."
Fredrik Wackå, founder,

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

Most Helpful Customer Reviews
7 of 8 people found the following review helpful
Gerry has a blog with sensible views on web marketing and his new book "Killer Web Content" focuses precisely on the important feature of web sites. OK, there are a few basic hygiene factors for web sites such as page title and seeded related key words, but really the whole point is content and how it is delivered to meet the needs of the visitor to the page. He tells you 'less is more', i.e. cut the filler. Switch the focus away from your own PR to what the customer wants: "Your customers have a small set of words that summarize what they care about. Find those words, and you're half way to success". Larry English, the Data Quality expert, would support Gerry on why you need to replace the generic term 'users' with more precise role names.

Gerry's book is full of direct, no-nonsense advice. He tells you as much what to stop doing as what to do. Writing about the words that customers care about, he gives you practical tools and plans to do this. Of course, he covers blogs, search engine behaviour, quotes from real life case studies, and mercilessly analyses real web sites. It's good, I'm glad I bought it.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Good grounding 9 May 2008
When you are building or managing a website it is easy to lose focus on who the customer is, it can be difficult to see the wood for the trees.

This book helps you re-focus on the important aspect of looking at your site from the customers perspective.

To those that have read similar books or been on web marketing and optimisation courses there is probably little or nothing new in the content of this book, but I would recommend it to anyone as sometimes we all get so engrossed looking at the big picture that we forget the simple basics.
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1 of 1 people found the following review helpful
By Rbeards
In terms of managing a website - this is the book to read first before you start.

It really makes you think about what is the purpose of your website, who is your audience, what do they want to do on your site and how can you make it as easy as possible for them to do those things.

All common sense and simple stuff, but these are always the 2 hardest things to do.

Knowing what your success criteria is for your site is essential, be it generating sales, giving people information, letting people have their say about your organisation.

Once you know what your success criteria is - you can work backwards from there and create a killer website.

This book is a must for people serious about managing a website.
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13 of 16 people found the following review helpful
1.0 out of 5 stars More killer and less filler please 12 Aug 2007
By cescob
I found this book to be quite poor. I bought it based on the recommendation of Amazon readers (most gave the book 5 stars). The problem I found was that the book talks about writing killer content (and not filler content), but the book itself is guilty of this as it contains loads of filler content and hardly any "killer" content (i.e. what I bought the book for in the first place).
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16 of 20 people found the following review helpful
1.0 out of 5 stars Warning, Nothing New here 23 May 2007
Unfortunately the only good about this book is the title which made me buy it. Its very academic and brings nothing new to the table, the first half of the book is mostly about how important "killer" web content seems like he is marketing himself and the industry more than giving practical advice. The second half i supposed to be more practical, but in my opinion it fails again to provide simple and practical useful tips that can be put in action. Its very academic and it seems this guy has little hands on experience in the actual field.

The best thing about this book is the title, if i was you i would have chosen to invest my cash elsewhere.
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3 of 4 people found the following review helpful
5.0 out of 5 stars Top Advice - Put it into practice 30 Mar 2007
There are few books on preparing web sites that are so practical and down to earth. Many of the books are technical and beyond the wit of us mere mortals who don't understand the difference between HTML and the video remote. Thankfully "Killer Web Content" is written for the rest of us - people who want to make money from our online business without any fuss. This book is written in an engaging, friendly style. But it also has several practical hints and tips you can put into action straight away. There are also some excellent examples which show the ideas in practice. Altogether, an excellent book.
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3 of 4 people found the following review helpful
5.0 out of 5 stars Web content finally matures 6 Jan 2007
By mb99
I've read a few books about web content and website management over the years, including some of Gerry McGovern's previous works. Some are good, some ok, many terrible. This is the first book where I feel a real maturity has been reached. Gerry totally gets it. He focuses on the real issues impacting sites with pin point accuracy, and offers real, tested solutions to fix them. If you follow the suggestions in this book your site *will* improve, and by improve, I don't mean something fuzzy, but I mean help you achieve real, measurable business goals. I learnt a lot from this book and will no doubt continue to.

The back cover of the book says if you only buy one book, make it this one. I couldn't agree more.
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5.0 out of 5 stars Killer by name, killer by nature 6 Jan 2012
I have been working in content for 3 years and have picked up many marketing,social media etc books at the library but there had never been one i'd read cover to cover until this. I instantly went on ebay and bought it.

I have never found myself nodding along to a book so much. The advice in here is solid, is explained in an interesting and informative way, and can help anybody with their content on their website.

I especially liked the part where gerry talks about how organisations get "the youngest, least senior,least well paid" person to write or make their content which has been true of many organisations I've talked to. This book demonstrates that good content distributed properly will help grow your business.

I heartily recommend.
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Most Recent Customer Reviews
5.0 out of 5 stars Killer not Filler!
I Finished reading "Killer Web Content" yesterday. If all my CIM text
books were that practical and readable, then the whole course would have
been a whole lot more... Read more
Published on 15 Dec 2010 by katyboo
3.0 out of 5 stars book review
Overall it was a good well presented book about creating good web content. I rarely buy this type of book, as I'm not fond of graphs and statistics . Read more
Published on 13 Feb 2010 by J. Connelly
5.0 out of 5 stars Best I've read for advice on web content that works
There's a lot being written about writing for the web, but much of it isn't backed up by hard evidence. Read more
Published on 3 Jan 2008 by Beverley Moore
5.0 out of 5 stars Killer Web Content drives value for your business
The premise of McGovern's simple, effective book is that there is value to be exploited for marketers who understand that 'the Web runs on content' and that it's a small percentage... Read more
Published on 29 Dec 2007 by P. Shemilt
5.0 out of 5 stars Top book on the subject
I've read other books on the subject and this is easily the best. It is readable, thought provoking and I think, brilliant. Read more
Published on 10 July 2007 by John M
5.0 out of 5 stars The mistakes we make in building web sites
Every now and again you come upon a book which deserves repeated reading. This is one such book. In fact the first three chapters are a book in themselves. Read more
Published on 19 Jun 2007 by Mr. Maurice Coleman
5.0 out of 5 stars Excellent book - can't recommend this highly enough!
This book is by far the best book on web copywriting I've ever bought. It's very comprehensive, covering everything you need to know if you are involved in website copywriting. Read more
Published on 12 Jun 2007 by Yvonne O'neill
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