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Killer Web Content: Make the Sale, Deliver the Service, Build the Brand (Paperback)

by Gerry McGovern (Author)

4.3 out of 5 stars See all reviews (13 customer reviews)

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Don't Make Me Think!: A Common Sense Approach to Web Usability by Steve Krug
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Product details

Paperback: 224 pages
Publisher: A & C Black Publishers Ltd (27 Nov 2006)
Language English
ISBN-10: 071367704X
ISBN-13: 978-0713677041
Product Dimensions: 23.4 x 17 x 1.4 cm

Average Customer Review: 4.3 out of 5 stars See all reviews (13 customer reviews)

Amazon.co.uk Sales Rank: 143,497 in Books (See Bestsellers in Books)

Popular in these categories:

#13 in	Books > Computing & Internet > Programming > Languages > XML > Web Services
#45 in	Books > Computing & Internet > Web Development > E-commerce > Business Issues > Legal
#70 in	Books > Business, Finance & Law > E-Commerce > Web Marketing

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Product Description

Review

"Content - not fancy graphics - sells your product on your website. Read this book and apply it. We did". Maurice Coleman, Head of Commercial Strategy, Aer Lingus "Gerry McGovern's "Killer Web Content" is a must read for marketing and communications professionals who crave the ultimate results for their online presence. Not only is "Killer Web Content" educational and informational, it's an entertaining and useful collection of tips and techniques where you'll find both insight and inspiration to create web sites that talk to your audience in a language they want to hear." Karen O'Brien, Siemens Corporation. Manager, Web Content "An easy read and I would recommend it as a helpful guide for anyone who wishes to conduct a critical audit of their internet presence A sleeves-rolled-up, helpful book that tells you that a website is a specialised publication that requires just as much editorial care as a newspaper or magazine. Financial World (December 2006) 'This short, sparky primer uncovers value in a neglected business asset.' Director (January 2007)

Maurice Coleman, Head of Commercial Strategy, Aer Lingus

"Content--not fancy graphics--sells your product on your website.
Read this book and apply it. We did".

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Customer Reviews

13 Reviews

5 star:		(10)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(2)

Average Customer Review

4.3 out of 5 stars (13 customer reviews)

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Most Helpful Customer Reviews

13 of 15 people found the following review helpful:

1.0 out of 5 stars More killer and less filler please, 12 Aug 2007

By	cescob "cescob" (spain) - See all my reviews

I found this book to be quite poor. I bought it based on the recommendation of Amazon readers (most gave the book 5 stars). The problem I found was that the book talks about writing killer content (and not filler content), but the book itself is guilty of this as it contains loads of filler content and hardly any "killer" content (i.e. what I bought the book for in the first place).

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14 of 17 people found the following review helpful:

1.0 out of 5 stars Warning, Nothing New here, 23 May 2007

By	A. J. Ellingsen "nihao" (London) - See all my reviews (REAL NAME)

Unfortunately the only good about this book is the title which made me buy it. Its very academic and brings nothing new to the table, the first half of the book is mostly about how important "killer" web content seems like he is marketing himself and the industry more than giving practical advice. The second half i supposed to be more practical, but in my opinion it fails again to provide simple and practical useful tips that can be put in action. Its very academic and it seems this guy has little hands on experience in the actual field.

The best thing about this book is the title, if i was you i would have chosen to invest my cash elsewhere.

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6 of 7 people found the following review helpful:

5.0 out of 5 stars Practical guidance on the hard work of good content, 12 Dec 2006

By	P. O'Beirne Systems Ltd "Spreadsheet consultant" (Gorey, Ireland) - See all my reviews (REAL NAME)

Gerry has a blog with sensible views on web marketing and his new book "Killer Web Content" focuses precisely on the important feature of web sites. OK, there are a few basic hygiene factors for web sites such as page title and seeded related key words, but really the whole point is content and how it is delivered to meet the needs of the visitor to the page. He tells you 'less is more', i.e. cut the filler. Switch the focus away from your own PR to what the customer wants: "Your customers have a small set of words that summarize what they care about. Find those words, and you're half way to success". Larry English, the Data Quality expert, would support Gerry on why you need to replace the generic term 'users' with more precise role names.

Gerry's book is full of direct, no-nonsense advice. He tells you as much what to stop doing as what to do. Writing about the words that customers care about, he gives you practical tools and plans to do this. Of course, he covers blogs, search engine behaviour, quotes from real life case studies, and mercilessly analyses real web sites. It's good, I'm glad I bought it.

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Most Recent Customer Reviews

4.0 out of 5 stars Good grounding
When you are building or managing a website it is easy to lose focus on who the customer is, it can be difficult to see the wood for the trees. Read more

Published 18 months ago by R Walker

5.0 out of 5 stars Cut the filler - what is your success criteria?
In terms of managing a website - this is the book to read first before you start.

It really makes you think about what is the purpose of your website, who is your... Read more

Published 18 months ago by Rbeards

5.0 out of 5 stars Best I've read for advice on web content that works
There's a lot being written about writing for the web, but much of it isn't backed up by hard evidence. Read more

Published 22 months ago by Beverley Moore

5.0 out of 5 stars Killer Web Content drives value for your business
The premise of McGovern's simple, effective book is that there is value to be exploited for marketers who understand that 'the Web runs on content' and that it's a small... Read more

Published 22 months ago by P. Shemilt

5.0 out of 5 stars Top book on the subject
I've read other books on the subject and this is easily the best. It is readable, thought provoking and I think, brilliant. Read more

Published on 10 Jul 2007 by John M

5.0 out of 5 stars The mistakes we make in building web sites
Every now and again you come upon a book which deserves repeated reading. This is one such book. In fact the first three chapters are a book in themselves. Read more

Published on 19 Jun 2007 by Mr. Maurice Coleman

5.0 out of 5 stars Excellent book - can't recommend this highly enough!
This book is by far the best book on web copywriting I've ever bought. It's very comprehensive, covering everything you need to know if you are involved in website copywriting... Read more

Published on 12 Jun 2007 by Yvonne O'neill

5.0 out of 5 stars Top Advice - Put it into practice
There are few books on preparing web sites that are so practical and down to earth. Many of the books are technical and beyond the wit of us mere mortals who don't understand the... Read more

Published on 30 Mar 2007 by Graham Jones

5.0 out of 5 stars Content Book is a Killer
Gerry McGovern's book should be required reading for anyone even obliquely involved in content creation, production, editing or consumption. Read more

Published on 16 Jan 2007 by F. O'Byrne

5.0 out of 5 stars Web content finally matures
I've read a few books about web content and website management over the years, including some of Gerry McGovern's previous works. Some are good, some ok, many terrible. Read more

Published on 6 Jan 2007 by mb99

› See all 13 customer reviews...

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