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Product Description
Product Description
Expert Facebook advertising techniques you won′t find anywhere else!
Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next–gen PR, ,this unique guide is the ultimate resource on Facebook′s wildly successful pay–per–click advertising platform. Featuring clever workarounds, unprecedented tricks, and little–known tips for triumphant Facebook advertising, it’s a must–have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how–to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.
Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit.
Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders.
- Master highly focused demographic targeting on Facebook′s social graph. Zero in on relevant customers now.
- Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect
- How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques
- Essential metrics and reporting considerations
- Captivating case studies drawn from the author′s extensive Facebook advertising experience, highlighting lessons from challenges and successes
- Tasty bonus: a robust targeting appendix jam–packed with amazing targeting combos
Packed with hands–on tutorials and expert–level techniques and tactics for executing an effective advertising campaign, this one–of–a–kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.
From the Back Cover
Proven techniques you won′t find anywhere else
Facebook offers a fertile and unprecedented opportunity for advertisers, marketers, PR pros, and businesses. Now you can better leverage Facebook with this practical guide from Facebook advertising expert Marty Weintraub. From hyper–targeting demographic segments to streamlining execution, he shows you in depth how to create, deploy, measure, and optimize Facebook advertising campaigns that truly deliver. Presenting cutting–edge techniques at a level of detail you won′t find anywhere else, Marty includes great advertising examples and lays out proven tactics to help you improve ROI, avoid mistakes, and achieve success.
Find actionable tips on how to:
Master the Facebook Ads web UI and Power Editor
Target and segment Facebook users with laser–sharp demographic precision
Write great copy and design ads that pop for B2C and B2B campaigns
Set the right KPIs, decipher the metrics, and check your success
Use Facebook′s Ad Manager to successfully optimize and report
Get hundreds of millions of impressions globally
Improve your ROI and showcase your brand
Help
Measure and improve your ROI
Support PR, marketing, and branding efforts
Understand crucial optimization factors
Effectively target based on personal and professional factors
Simply put, no one out there understands Facebook Ads better than Marty, and his ability to distill them down into actionable steps anyone can maneuver is nothing short of genius.
—Joanna Lord, Director of Customer Acquisition, SEOmoz
There′s no fluff or platitudes here. This book offers well–researched insights and step–by–step guidelines for setting and meeting goals, creating ads, branding, targeting, community building, conversion tracking, and a lot more.
—Carri Bugbee, President, Big Deal PR, and Adjunct Professorat Portland State University
Discover powerful targeting techniques
See how to budget campaigns and bid your ads to maximize every dollar spent
Inside This Book
(Learn More)
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback|Amazon Vine™ Review
(What's this?)
Killer Facebook Ads is one of the new books on getting your company or product to be seen by the vast Facebook audience. Personally as a Facebook user I do find the ads annoying when using the software so perhaps Facebook is losing its way somewhat but being in my 50's I might be getting too old for change !!!!. Back to the book, this is a hard hitting `how to' book that walks the user through the process of making and getting an advertising product onto the Facebook platform. It reminds me of the Google process in many ways so I did not find it too difficult to understand. Like Google there is a lot to take in but if you are familiar with online advertising it should not be too daunting to follow. The writing style is very American but anyone used to technology books will be familiar with the style. I would say the book does a reasonable job at dealing with producing an advert and how the Facebook system works. Where the book lacks detail is in the creativity department but there are plenty of books on producing good online advertising out there. The book emphasises the power of Facebook and looking at the statistics provided it captures the biggest audience in one place out of all the online systems. It will be interesting to where Google takes Google +1 in response to the dominance of Facebook. This is a good book that goes through the nuts and bolts of Facebook advertising, essential reading for any company or individual looking at this huge advertising channel. It is reasonably easy to follow but more examples would have been helpful and web links to successful campaigns but it's early days for Facebook advertising so I expect that to come in the next edition. As a person who owns a web development company you cannot ignore Facebook and the reach it has, time to get reading up on it as it's not going away and this book will get you on the ladder quickly by showing you how it works, costing it, monitoring it and what you can do to make it better. A big task taken on by a largely small book but it does the job, I am glad i have had the chance to use it and will be referring back to it again and again which should be recommendation enough.
Format:Kindle Edition|Amazon Verified Purchase
Didn't like this book at all. I didn't feel like I learned anything. Just a whole lot of filler. You are so much better off buying "The Ultimate guide to Facebook Advertising", by Perry Marshall and Thomas Meloche. I learned a lot from this book.
Format:Paperback|Amazon Vine™ Review
(What's this?)
Facebook - you either love it or you hate it. But whatever you feel, lots of people use it, and that means there are opportunities to make money from it.
Will this book make you an expert overnight? No
Will it help? Yes
If you already know a bit about marketing, say you make an income from marketing (either from marketing your own products or services, or as a service to others), then this book will help you to start applying those techniques to Facebook.
If you know nothing about marketing, then I would really recommend you start with a basic book on marketing, say Marketing Plans: A Complete Guide in Pictures or The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery. But if you have a need, and you want to explore how to do it in Facebook, then you won't go wrong with Marty Weintraub and the hundreds of examples that he gives to spark your imagination, illustrated with the actual steps to take and code to write to make it happen
Will this book make you an expert overnight? No
Will it help? Yes
If you already know a bit about marketing, say you make an income from marketing (either from marketing your own products or services, or as a service to others), then this book will help you to start applying those techniques to Facebook.
If you know nothing about marketing, then I would really recommend you start with a basic book on marketing, say Marketing Plans: A Complete Guide in Pictures or The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery. But if you have a need, and you want to explore how to do it in Facebook, then you won't go wrong with Marty Weintraub and the hundreds of examples that he gives to spark your imagination, illustrated with the actual steps to take and code to write to make it happen
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Most Recent Customer Reviews
It's a Killer of a Book for Keen Promoters
This book is based on 4 years of testing and mastering cutting edge Facebook advertising techniques and with over 700 million Facebook users worldwide if you are on Facebook with... Read more
Published 3 months ago by Sassy Brit
Facebook ads
I quite like the format of this book and it is clear enough in telling the reader how to achieve some useful ads that would probably sell on the famous - or has it become infamous? Read more
Published 5 months ago by Mr. A. C. Thorne
Very detailed on Facebook techniques, and a good introduction to...
Killer Facebook Ads tells you all the ins and outs of running advertisements on Facebook, and gives you a good general grounding in how to go about writing advertisements. Read more
Published 6 months ago by Martin Turner
Interesting ideas for Entrepreneurs
This book shows you how to harness the power of the 700,000,000 users to build a business centred on Facebook. Read more
Published 6 months ago by Antonia Chitty
Very good - best (and only) book I've read on the topic.
Covers all the most important topics such as:
1. How to measure the success of your Facebook ads & ad campaign
2. Read more
1. How to measure the success of your Facebook ads & ad campaign
2. Read more
Published 6 months ago by Gsp
exactly what it says on the tin
this book basically takes you, in detail, through the method of creating an advertising strategy and following tactics to implement said strategy on facebook. Read more
Published 7 months ago by Mr. Pj Williams
This book shows the way
As a relative novice to advertising on Facebook, I was slightly daunted by this book. How difficult can it be to target your potential market using Facebook's selection options? Read more
Published 7 months ago by Moose Papoose
Very thorough indeed. From analysing stats to constructing your ad.
This is not a simplistic 'how to' guide but more like a thoroughly researched 'how to , when to, where to, what to, why to' study. Read more
Published 7 months ago by Pallus the Phallus
Great for a Novice Advertiser on Facebook
I am have been involved with and been a part of setting up several businesses in what is now termed the "old" economy. Read more
Published 7 months ago by C. M. Cotton
Facebook marketing gold
If, like me, you have a technical background but want to know various details about how to set up a Facebook marketing campaign, then, put simply, this is your book. Read more
Published 7 months ago by David Burton
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