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Killer Brands: Create and Market a Brand That Will Annihilate the Competition (Paperback)

by Frank Lane (Author)

5.0 out of 5 stars See all reviews (1 customer review)

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Product details

Paperback: 224 pages
Publisher: Adams Media Corporation (1 May 2007)
Language English
ISBN-10: 1598691236
ISBN-13: 978-1598691238
Product Dimensions: 21.1 x 13.7 x 1.8 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 253,688 in Books (See Bestsellers in Books)

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Product Description

Product Description
In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with this promise. Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with the help of Frank Lane and "Killer Brands"!

About the Author
Frank Lane has been a marketing/branding consultant since 1981. His clients include: Arm & Hammer, Coca Cola, SC Johnson Wax, Quaker, Kodak, Microsoft, Citibank, and American Express Financial Advisors. In his 7 years with SC Johnson Wax, the laundry products/Air Freshener group posted a 250 per cent sales increase, and 500 per cent profit increase. His group was responsible for bringing 9 new products to the market, including Shout.

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5.0 out of 5 stars the perfect guide, 11 Feb 2008

By	Ms. S. Ali "Suad Isis Nubia" (London) - See all my reviews (REAL NAME)

Whether you are experienced or a complete novice to creating a brand, this book is for everyone. Killer Brands explains the essential do and don'ts of marketing your product to its highest potential in an ever competitive world. I found it to be well structured with key steps to follow from the very start of a project through to the main objective. It's written with a great sense of humour and memorable anecdotes. I've been working on a business plan for some time now, and Frank Lane's book has been a breath of fresh air and of great value for something that would have otherwise never seen the light of day! I thoroughly enjoyed learning from it and can see it on college/uni curriculums in the near future.

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