This is a lovely film about a young witch who has to go to a new town to make a name for herself. The depiction of the seaside town she ends up in is as fascinating as it is beautiful - it's in a Europe as seen through Japanese eyes. The animation is wonderful, with so many lovely little touches (in particular Jiji, Kiki's cat) and, unlike much of Miyazaki's work, the story focuses very much on the personal, rather than the epic and the mythical. It is also less dark than many Ghibli films, and is more clearly aimed at the younger end of the market. This is a sweet, tender and beautifully executed piece of anime which will appeal to all ages.