- Hardcover: 272 pages
- Publisher: John Wiley & Sons (23 Sep 2011)
- Language English
- ISBN-10: 1118035089
- ISBN-13: 978-1118035085
- Product Dimensions: 23.4 x 16.1 x 2.5 cm
- Amazon Bestsellers Rank: 1,899,778 in Books (See Top 100 in Books)
- See Complete Table of Contents
Kick Ass Business and Marketing Secrets
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Product Description
Product Description
A complete course on the rules of marketing for today’s climate
In this fast–paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today′s sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it’s important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success.
The author, “Mr. Marketer” Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors.
- Delivers step–by–step advice on how to add value to every purchase
- Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign
- Develops critical thinking skills to push you beyond your comfort level
With so many new sources of market pressure, there’s no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.
From the Inside Flap
In this fast–paced, chaotic, and global marketplace, businesses must constantly battle to cut through the clutter—and most are woefully inept. Today′s sophisticated consumers want products that meet an emotionalneed, have added value, and come with no purchase risk. They want to buy from like–minded businesses and expect to receive their information through a wide array of new media. And yet, despite these marketplace demands, effective marketing still comes down to the fundamentals: knowledge, logic, empathy, and communication.
Kick–Ass Business and Marketing Secrets sends business professionals back to the basics ofmarketing: do your homework, know your client, and measure every single thing that you do. Inorder to succeed, you must stand apart. Differentiate your business, create a powerful Consumer Purchasing Benefit, and add value to every purchase—and you′ll instantly rise above thevast majority of businesses that fail to do so.Your diligent efforts will build heart share, increase loyalty, decrease costs, and increase ROI.
Kick–Ass Business and Marketing Secrets delivers step–by–step advice on how to thoroughly research and understand your product, marketplace, and competitors. This comprehensive guide to building a rock–solid foundation for your business:
Reveals the seven new fundamentals of marketing: ideas, imagination, intuition,interruption, initiative, ingratiation,and interaction
Explains how to conduct a brutally honest and comprehensive business and marketing audit
Offers six critical tips for potential investors
Delivers step–by–step advice on how to maximize the value in every sale proposition
Details various communication vehicles and advises on how to choose the most appropriate mix for your campaign
Develops critical thinking skills to push you beyond your comfort zone
Kick–Ass Marketing and Business Secrets reminds you that it′s not the size of the budget but the size of the idea that counts. With so many new sources of market pressure, there′s no room for excuses. Follow the new rules for marketing, and rise above the rest.
Inside This Book
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1 review
illuminating
23 Nov 2011
Format:Hardcover
A really great and easy read. it's the perfect introduction to understanding the schematics of the modern business and marketing worlds. It's simple language makes it easy to connect to but the content is rich and informative.
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