I'm impressed with this hand-blender for the following reasons. The interchangeable beaters and dough hooks are very easy to swap over (click into place, push-button release). The electric cord is a good length. It's a comfortable appliance to hold (I tried several others that were quite heavy before plumping for this one). And the motor runs well - no sense of it straining or overheating on the higher settings.
True, it isn't in the polished chrome or brushed steel that is currently en-vogue, and it doesn't come with a recipe book or any fancy packaging, but it's reliable and good value. I use it to whip cream, as I always find that an arm-ache inducing task manually (2 mins on low), and to make quick cake and pancake batters. Not flashy, but very much a 'does what it says on the tin' product.